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Ad Tech NY- Feed Your Brain: Adap.TV Video Ad Server

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Adap.tv

Presentation by Adap,tv (Video Ad Server) at ad:tech NY

TechnologieDivertissement et humour
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Feed Your Brain, Part III Advanced Analytics Amir Ashkenazi, Founder & CEO, Adap.tv Teg Grenager, Founder & VP Product & Marketing, Adap.tv Larry Weitzman, Chief Content Officer, CineSport
Agenda ,[object Object],[object Object],[object Object],[object Object]
Adap.tv: What We Do ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],( )
The Online Video Opportunity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Online Video Opportunity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: comScore Dynamic Logic MarketNorm Jan.’07
The Online Video Opportunity ,[object Object],Video Display SEM Awareness Persuasion
Online Video Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online Video Challenges: Targeting ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: comScore, March 2009 – Research from eight U.S. brand campaigns with budgets between $400,000 and $2 million
Online Video Best Practices ,[object Object],… but there are smart strategies you can adopt now.
Best Practices: Campaign Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Best Practices: Campaign Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advanced Analytics: Food for Thought ,[object Object],Source: Adap.tv, Oct. 2009
Advanced Analytics: Food for Thought ,[object Object],Source: Adap.tv, Oct. 2009
Advanced Analytics: Food for Thought ,[object Object],[object Object],[object Object],[object Object],Source: Adap.tv, Oct 2009
Advanced Analytics: Food for Thought ,[object Object],[object Object],Source: Adap.tv, Oct 2009 12 AM 6 AM 12 PM 6 PM Local time US India UK High engagement Low engagement
Summary ,[object Object],[object Object],[object Object]
Thank You! ,[object Object],[object Object]

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