John Quinton-Barber, Social Communications
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John Quinton-Barber, Social Communications
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John Quinton-Barber, Social Communications
- 1. THE BENEFITS OF LOCAL AD – COMMUNITY ENGAGEMENT AND PLANNING #UKADBiogas @adbioresources PANEL: JOHN QUINTON-BARBER, SOCIAL COMMUNICATIONS MANDY STOKER, E4ENVIRONMENT JAMIE GORDON, REMARKABLE GROUP ROKIAH YAMAN, COMMUNITY BY DESIGN
- 2. The benefits of local AD - community engagement and planning John Quinton-Barber, Managing Director, Social Communications @social_comms UK AD & Biogas 2015:
- 3. • Two-years-old • Experience in the AD Sector • Provide political and stakeholder liaison, community relations and supporter campaigns • We take the traditional and digital approach to consultation • We’re called social because we’re experts in digital and because we speak ‘fluent human’
- 4. 15 years ago… • 3G licences purchased from the UK Government • 10,000 new base stations needed • And this …
- 5. NO!
- 9. “SAY NO TO MONSTER WIND TURBINES” “INDUSTRIAL WIND TURBINES DON’T BELONG IN PEOPLES BACKYARDS”
- 11. Master class in fighting “..Master class in fighting unwanted housing and renewable energy projects..”
- 14. The industry isn’t very good at combatting misinformation.
- 15. Advertising Standards Authority, the UK’s independent regulator for advertising across all media.
- 17. The ASA upheld all ten complaints against the campaign group. They said campaigners had failed to provide ‘robust evidence’ to back their claims. We are a responsible industry • You’re dealing in ‘scary science’ • Respond to, and push back strongly on any misinformation • Educate the journalists • Reassure the community about the facts • You are ‘audited’, ‘regulated’ and ‘accountable’
- 18. The benefits of local AD - community engagement and planning John Quinton-Barber, Managing Director, Social Communications @social_comms UK AD & Biogas 2015:
- 19. THE BENEFITS OF LOCAL AD – COMMUNITY ENGAGEMENT AND PLANNING #UKADBiogas @adbioresources PANEL: JOHN QUINTON-BARBER, SOCIAL COMMUNICATIONS MANDY STOKER, E4ENVIRONMENT JAMIE GORDON, REMARKABLE GROUP ROKIAH YAMAN, COMMUNITY BY DESIGN