2. FLOWER
POINT
Ricky Plows & Adam Cale

3. What is Cath Kidston?
• Lifestyle brand
• High street brand
• Vintage brand

4. Values
“ Create well priced, good quality products that are fun,
practical and original.”
Cath kidston website
“ Create over priced, everyday products with flowers or
spots on.”
Adam and Ricky

5. Strategy
• Sell everything
• Add value by adding patterns
• Stay fresh

6. Market position
• Aimed at women
• All ages
• Leading the vintage trend
• Global

7. What we noticed
• Adding patterns adds value to everyday objects
• The brand would be nothing without flowers

8. Our direction
Cath Kidston cakes...

9. they'd be shit without flour.