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Company Profile

INTRODUCTION

Outdoor Advertising

There is a general definition of advertising:
"any form of promotion of a product, service, cause or idea in return for payment or any other form of
remuneration"

Thus, outdoor advertising is loosely defined as any advertising message which reaches an audience when
they are out-of-home.

It is the last true broadcast medium - you can't opt-out of a poster campaign, change channels or turn off -
anyone who leaves their house is exposed to the advertising message with a poster campaign

AdCity Advertisers suggest market research on campaign efficacy - the true test of a campaign is the
satisfaction of the Client.

Office : Suit # 15-B, 2nd Floor, Zulijalal Center,
Near Rehmania Masjid, Tariq Road, Karachi.
Email : adcityadvertisers@yahoo.com Cell: 0321 8206840
adcityadvertisers@gmail.com Tel : 021 34530074
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W eb: www.adcity.com.pk

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Basics of Outdoor Advertising

Ever launched an outdoor ad campaign for your brand? If you are a newbie in this advertising practice, you
need to understand the ABC of promoting your brand through outdoor media. Outdoor advertising has the
capacity to drive sales for your product effectively and with lasting impression. However, without improper
knowledge about the right outdoor advertising method and approach, the entire promotion campaign may
probably ruin. Through an outdoor ad campaign, you are making your brand message accessible to those
potential customers who move out of their homes (for any purpose). It ’s all about providing some sunshine
to your brand simultaneously attracting the passing-attention of its customers.

The first step of any brand promotion campaign –whether outdoor is to design the brand message.
Imagine, you are the customer, how would you expect the advertiser to present the brand message? Twist
and turn the other way round, put yourself in the shoes of your customers and frame the brand message
accordingly.

The second step is to choose the media vehicle(s). An outdoor advertising campaign can be launched
through multiple outdoor media. Though budget is a concern to launch an outdoor ad through multiple-
media, it is beneficial for the advertiser to promote his brand through maximum number of outdoor
devices. One benefit about any Adcity campaign is that the same brand communication can be used in
multiple devices.

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Company Profile

Last but not the least, it is an important strategy to choose a suitable location to display any outdoor ad.
The location where the ad is placed should be easily accessible or viewable by the target audiences. Experts
consider placing their outdoor ads at roadsides, traffic points, highways, buses (for moving ads) etc.
Airports, metro stations, shopping malls etc are latest discovered avenues where outdoor advertisers
launch their promotion campaign.

Outdoor Advertising Benefits

Outdoor Advertising interest has continued to grow steadily for years. Indeed, outdoor advertising has the
numerous benefits it provides to companies. Some of these benefits include:
• It provides numerous ways to market a product effectively, thus, giving back value for every rupee spent.
• It is an extremely effective way to reach and saturate the target market.
• It is an efficient way to ensure the products ubiquitous presence in consumers minds.
• It is a mixture of various forms of media that successfully reach people wherever they are.
• It provides an effectual way to reach consumers and create an overall awareness of the product.

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Company Profile

YEAR OF INCEPTION
2010

NTN # 3668912-2

CEO PROFILE
An experience marketing person having rich experience of 4 years in transit and out door advertising.
Several successful transit and out door projects are on his profile. He is main brain behind AdCity
Advertisers.

NUMBER OF EMPLOYEE
Seven

BUSSINESS SEPARATE
Transit Advertising (Mobile Backlit Billboard Trucks) 50%
Outdoor Advertising 50%

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Company Profile

Forms of Outdoor Advertising (Provided by AdCity Advertisers)
• Hoardings / Billboards
• Pylons
• Pole Signs
• Pole Banner (Steamers)
• Pana Flex Shop Signs (Back-lit / Front-lit)
• Back-lit Van (Mobile Backlit Billboard Trucks)
• Advertising on Various Buses
• Bus Shelter
• Traffic Sign
• Direction Signs
• Traffic Canopies
• Digital Advertisement (LED Display)
• Digital Printing
All forms of Outdoor advertising geared toward relaying a message and creating an impact to the public.
The message varies from encouraging people to purchase or try a certain product, to donate to charity, or
to go in a trip.
OUR EDGE
Our Service

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Company Profile

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For further information, please contact:

Mr. Akbar Noorani
0321-8206840

Office : Suit # 15-B, 2nd Floor, Zuljalal Center,
Near Rehmania Masjid, Tariq Road, Karachi, Pakistan.

Tel : +92-21-34530074
Web: www.adcity.com.pk
Email: adcityadvertisers@yahoo.com
adcityadvertisers@gmail.com

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