David White

Greater Boston Area United States

Senior Analyst

Technology / Software / Internet

Strategic yet pragmatic marketer who drives revenue through empowering a sales force and deep customer understanding. RECENT CAREER HIGHLIGHTS: - Added 7% revenue to business unit with new projects - Increased pipeline with 13% conversion rate of leads into qualified sales opportunities. - Increased revenue by 100%, and increased leads by 300% in target vertical. - Increased prospects in target vertical by 300%, and sales forecast by 200%. SPECIALTIES: - Business intelligence and analytics - Enterprise software sales and marketing - Market segmentation - Marketing planning - Positioning and messaging - Storytelling - Content creation - Market research - Social media.