9. Mobile to evolve like online? “ OK we need a website ” Millions Online 2000 - 2005 1995 - 1999 2006 - 2009
10. Mobile to evolve like online? “ OK we need a website ” “ We need traffic – lets advertise online ” Millions Online 2000 - 2005 1995 - 1999 2006 - 2009
11. Mobile to evolve like online? “ OK we need a website ” “ We need traffic – lets advertise online ” “ We need to be strategic about online ” Millions Online 2000 - 2005 1995 - 1999 2006 - 2009
12. Its 1999 all over again “ OK we need a website ” “ We need traffic – lets advertise online ” “ We need to be strategic about online ” Millions Online 350m Online 1999 2000 - 2005 1995 - 1999 2006 - 2009
13. Businesses must move fastto reap the benefits “ OK we need a website” “ We need traffic – lets advertise online” “ We need to be strategic about online” Millions Online 350m Smartphones 2009 350m Online 1999 2000 - 2005 1995 - 1999 2006 - 2009
14. If we had known just how big the web would become, how would we have behaved differently?
17. “We found out that we were the largest [mobile company] in the world measured by revenue. So yes, you should look at Apple as a mobile device company," Tim Cook – COO Apple
19. Facebook have 100mmobile users & talk of reaching billions… More people have smartphones than use Facebook More people have iphones than use Twitter
35. Big M & Small m marketing Reduce transaction cost Improve customer experience Reduce churn Drive sales Acquire customers Increase self service Encourage advocacy Cross Sell Minimise service calls