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Mobile Past Present Future
Who cares about the future?
Mobile Past Present Future
Mobile Past Present Future The decade of mobile
“the future is already here. It's just not very evenly distributed”
“the future is already here. It's just not very evenly distributed”
Past
Mobile to evolve like online? “ OK we need a website ” Millions Online 2000  - 2005 1995 - 1999 2006  - 2009
Mobile to evolve like online? “ OK we need a website ” “ We need traffic – lets advertise online ” Millions Online 2000  - 2005 1995 - 1999 2006  - 2009
Mobile to evolve like online? “ OK we need a website ” “ We need traffic – lets advertise online ” “ We need to be strategic about online ” Millions Online 2000  - 2005 1995 - 1999 2006  - 2009
Its 1999 all over again “ OK we need a website ” “ We need traffic – lets advertise online ” “ We need to be strategic about online ” Millions Online 350m Online 1999 2000  - 2005 1995 - 1999 2006  - 2009
Businesses must move fastto reap the benefits “ OK we need a website” “ We need traffic – lets advertise online” “ We need to be strategic about online” Millions Online 350m Smartphones 2009 350m Online 1999 2000  - 2005 1995 - 1999 2006  - 2009
If we had known just how big the web would become, how would we have behaved differently?
Present
“The new rule. Mobile First” Eric Schmidt – CEO Google
“We found out that we were the largest [mobile company] in the world measured by revenue. So yes, you should look at Apple as a mobile device company," Tim Cook – COO Apple
Facebook have 100mmobile users & talk of reaching billions…
Facebook have 100mmobile users & talk of reaching billions… More people have smartphones than use Facebook More people have iphones than use Twitter
However…. Only 8% of Fortune 1000 business have a mobile strategy
What we need is a viral
What we need is an iphone app
Future. Now
http://www.dandad.org/awards08/entry.asp?entry_id=18031
SMS as mass market
Touch
Eyes
Ears
Location
Movement
Voice
Big M & Small m marketing Reduce transaction cost Improve customer experience Reduce churn Drive sales Acquire  customers Increase self service Encourage advocacy Cross Sell Minimise service calls
Strategic Approach Audit Invention Discovery & Distribution
It’s time to experiment Relevant  Measurable  Scaleable
www.addictivemobile.com simon@addictivemobile.com

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Mobile Past Present Future