The Lumia 520 is still the most popular device worldwide but the 630 and 635 are together also very popular. Microsoft’s Lumia 435, 640 and 640 XL have also made a noticeable presence in a number of markets. We look in detail at Mexico, UK, Spain, Russia, India and Vietnam.

1. AdDuplex Windows Phone Statistics
Report – July, 2015
July 22nd, 2015
Compiled by Lijana Juozaityte, Matt Lacey and Alan Mendelevich

2. Windows Phone Statistics Report
The Lumia 520 is still the most popular device worldwide but the 630 and 635 are together
also very popular.
Microsoft’s Lumia 435, 640 and 640 XL have also made a noticeable presence in a number
of markets.
We look in detail at Mexico, UK, Spain, Russia, India and Vietnam.
www.adduplex.com 2
July 22nd, AdDuplex

3. Data Source
This report is based on data collected from 5,331 Windows Phone apps running
AdDuplex SDK v.2 (and higher). The raw data analyzed was collected over the day of
July 22nd, 2015 (UTC time) unless otherwise stated.
We have made every attempt to consolidate different reported phone model names
under their canonical retail model names, but it is possible that some of the rare model
name variations were not accounted for.
AdDuplex is the largest cross-promotion network for Windows Phone and Windows
Store apps and games empowering developers and publishers to promote their apps
for free by helping each other. AdDuplex was established in January 2011 in Vilnius,
Lithuania. As of July 2015, more than 10,000 apps actively use AdDuplex to gain more
visibility.

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5. Windows Phone Devices Worldwide
July 22nd, AdDuplex
The order of the top ten is
unchanged.
The biggest changes (half a
percent or more) since last
month are:
The 520 is down 1.2%
The 535 is up 0.6%
The 625 is up 0.5%
“Other” is up 1.9%
www.adduplex.com 5
NOKIA Lumia 520
18.1%
NOKIA Lumia 630
9.8%
MICROSOFT Lumia 535
8.3%
NOKIA Lumia 635
7.2%
NOKIA Lumia 530
5.9%
NOKIA Lumia 625
5.5%
NOKIA Lumia 920
3.5%
NOKIA Lumia 925
2.8%
NOKIA Lumia 620
2.3%
NOKIA Lumia 720,
2.3%
Other
34.2%

6. Windows Phone 8 Manufacturers
July 22nd, AdDuplex
Very small changes in the
manufacturers this month and
the changes there are reflect
the trend of the last few
months.
Nokia/Microsoft are up 0.01%
HTC are down 0.09%
Samsung are down 0.07%
Huawei are up 0.01%
Other are up 0.13%
www.adduplex.com 6
NOKIA/Microsoft
96.75%
HTC
1.52%
SAMSUNG
0.67%
HUAWEI
0.35%
Other
0.71%

7. OS Versions – Worldwide
July 22nd, AdDuplex
This month sees small
changes that continue to
reflect recent variations.
WP 8.1 is up 1.4%%
WP 8.0 is down 1.2%
WP 7.1 is down 0.1%
Win 10 is up 0.1%
www.adduplex.com 7
Windows Phone 8.1
78.1%
Windows Phone 8.0
12.4%
Windows Phone 7.x
7.0%
Windows 10
2.6%

8. Windows Phone Devices – US
July 22nd, AdDuplex
The big story here is the
Lumia 640 entering the top
ten in fourth position, just
ahead of the 520 which was
in third last month.
Changes of note are:
The 521 is down 1.1%
The 520 is down 0.8%
The 530 is down 0.7%
The 928 is down 0.6%
Plus, just as it was last
month, the “Other” group is
up 1.3%.
www.adduplex.com 8
NOKIA Lumia 635
32.5%
NOKIA Lumia 521
9.4%
NOKIA Lumia 630
5.9%
MICROSOFT Lumia 640
5.6%NOKIA Lumia 520
5.6%
NOKIA Lumia 530
5.3%
NOKIA Lumia 920
4.2%
NOKIA Lumia 928
3.1%
NOKIA Lumia 1020
3.0%
NOKIA Lumia 1520
3.0%
Other
22.4%

9. Windows Phone 8.x Operators – US
July 22nd, AdDuplex
There’s no change in the
order here this month but
there have been the following
percentage changes. Most
notable of which are the
increases for MetroPCS and
Boost Mobile.
AT&T are down 0.8%
cricket are up 0.8%
T-Mobile are down 0.2%
Verizon are down 1.4%
Boost Mobile are up 1.9%
MetroPCS are up 2.3%
Other is down 2.6%
www.adduplex.com 9
AT&T
32.8%
cricket
19.9%
T-Mobile
15.9%
Verizon
11.5%
MetroPCS
7.2%
Boost Mobile
5.5%
Other
7.2%

10. Windows Phone Devices – Mexico
July 22nd, AdDuplex
We last looked at Mexico two
months ago and in that time
there’s been a big change at
the top.
The 520 is down 5.4%
The 535 has also increased
more than 3% to enter the
top ten in sixth place.
The other point of note is the
“Other” group which has
grown by 3.2%
www.adduplex.com 10
NOKIA Lumia 520
26.7%
NOKIA Lumia 530,
9.5%
NOKIA Lumia 630
8.0%
NOKIA Lumia 625
7.3%
NOKIA Lumia 710
7.2%
MICROSOFT Lumia 535
5.6%
MICROSOFT Lumia 435
5.2%
NOKIA Lumia 505
4.4%
NOKIA Lumia 610
4.0%
NOKIA Lumia 635
2.8% Other
19.3%

11. Windows Phone Devices – UK
July 22nd, AdDuplex
Since May, the 520 has
slipped from the top spot
(down 2.9%) and overtaken
by the 635 (up 1.4%).
Other changes of note is the
535 which is up 2.5%
The other biggest changes
are the 625 (down 1%) and
the “Other” group which is up
0.8%
www.adduplex.com 11
NOKIA Lumia 635
14.3%
NOKIA Lumia 520
13.8%
NOKIA Lumia 630
11.0%
MICROSOFT Lumia 535
7.2%
NOKIA Lumia 625
6.3%
NOKIA Lumia 530
6.1%
NOKIA Lumia 930
5.8%
NOKIA Lumia 735
4.9%
NOKIA Lumia 1020
4.2%
NOKIA Lumia 920
3.9%
Other
22.4%

12. Windows Phone Devices – Spain
July 22nd, AdDuplex
Another big, two month, drop
for the 520 in Spain too. It’s
down 4.4% since May.
The 635 is up 1.3%
The 435 enters the top ten in
seventh place.
The 535 is up 1.9%
www.adduplex.com 12
NOKIA Lumia 520
25.2%
NOKIA Lumia 635,
18.0%
NOKIA Lumia 530
8.6%
NOKIA Lumia 625
7.3%
NOKIA Lumia 630
4.6%
NOKIA Lumia 925
4.1%
MICROSOFT Lumia 435
3.9%
MICROSOFT Lumia 535
3.8%
NOKIA Lumia 920
2.9%
NOKIA Lumia 710
2.1%
Other
19.6%

13. Windows Phone Devices – Russia
July 22nd, AdDuplex
Here the 640 has entered the
top ten for the first time this
month and the 535 has the
biggest other increase or
1.7%
The wide variety of devices
available in Russia continues
to be reflected in the growing
“Other” category which is up
another 2.7%.
www.adduplex.com 13
NOKIA Lumia 630
16.2%
NOKIA Lumia 520
9.8%
MICROSOFT Lumia 535
8.1%
NOKIA Lumia 625
5.1%
NOKIA Lumia 920
4.8%
NOKIA Lumia 720
3.9%
MICROSOFT Lumia 640
3.4%
NOKIA Lumia 925
3.2%
NOKIA Lumia 530
3.1%
NOKIA Lumia 1020
2.9%
Other
39.7%

14. Windows Phone Devices – India
July 22nd, AdDuplex
Two new entries in the top
ten here this month. The 540
enters in seventh place and
the 640XL in tenth as the 620
and 1320 slip into the “Other”
group which has itself grown
1.7% since last month.
The biggest other changes
are:
The 520 is down 0.9%
The 625 is down 0.7%
The 720 is down 0.6%
www.adduplex.com 14
MICROSOFT Lumia 535
19.6%
NOKIA Lumia 520
17.8%
NOKIA Lumia 730
7.7%
NOKIA Lumia 630
6.5%
NOKIA Lumia 625
5.6%
NOKIA Lumia 720
4.6%
MICROSOFT Lumia 540
3.9%
NOKIA Lumia 525
3.5%
NOKIA Lumia 530
3.2%
MICROSOFT Lumia 640 XL
3.0%
Other
24.6%

15. Windows Phone Devices – Vietnam
July 22nd, AdDuplex
We last looked in depth at
Vietnam in November 2013.
Back then the 520 was the
most popular device. It still is
the top device and it’s share
is only down 4.5%
The 625 and the 720 are the
other devices that are still in
the top ten 20 months later.
The top ten is dominated by
the cheaper devices and the
535 makes an appearance
here too.
www.adduplex.com 15
NOKIA Lumia 520
22.0%
NOKIA Lumia 625,
8.9%
NOKIA Lumia 630
8.5%
NOKIA Lumia 525
8.5%
NOKIA Lumia 730
7.9%MICROSOFT Lumia 535
5.5%
NOKIA Lumia 720
4.0%
NOKIA Lumia 530
3.6%
HTC 8X
3.3%
NOKIA Lumia 1320
3.0%
Other
24.6%

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