The big change this month is that, after almost three years at the top (since July 2013), the 520 is no longer the most popular Windows Phone device in use. That title now falls to the Lumia 535. Windows 10 generation phones are still nowhere to be seen in the top 10 including such previous Windows Phone strongholds as Italy, Russia or India. The only bright spot is UK where Lumia 550 has gained some momentum. In addition to the US we look in detail at the devices in use in the UK, Italy, Russia, Australia and India.

1. AdDuplex Windows Phone Device
Statistics Report – April, 2016
April 25th, 2016
Compiled by Lijana Juozaityte, Matt Lacey and Alan Mendelevich

2. Windows Phone Statistics Report
The big change this month is that, after almost three years at the top (since July 2013), the
520 is no longer the most popular Windows Phone device in use. That title now falls to the
Lumia 535.
Windows 10 generation phones are still nowhere to be seen in the top 10 including such
previous Windows Phone strongholds as Italy, Russia or India. The only bright spot is UK
where Lumia 550 has gained some momentum.
In addition to the US we look in detail at the devices in use in the UK, Italy, Russia, Australia
and India.
www.adduplex.com 2
April 25th, AdDuplex

3. Data Source
This report is based on data collected from around 5,000 Windows phone apps
running AdDuplex SDK v.2 (and higher). The raw data analyzed was collected over the
day of April 25th, 2016 (UTC time) unless otherwise stated.
We have made every attempt to consolidate different reported phone model names
under their canonical retail model names, but it is possible that some of the rare model
name variations were not accounted for.
AdDuplex is the largest cross-promotion network for Windows Phone and Windows
Store apps and games empowering developers and publishers to promote their apps
for free by helping each other. AdDuplex was established in January 2011 in Vilnius,
Lithuania. As of April 2016, more than 10,000 apps actively use AdDuplex to gain more
visibility.

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5. Windows Phone Devices Worldwide
April 25th, AdDuplex
It’s been a long time coming
but, as predicted last month,
the Lumia 520 is no longer
the most popular Windows
Phone in use around the
world. It lost 0.8% market
share in the last month while
the 535 gained 0.5% to
overtake it.
The largest other notable
change is in the growth of the
640 which is up 1.0%.
The 640XL also shows the
largest growth among the
other models in the top ten.
www.adduplex.com 5
MICROSOFT Lumia 535
12.5%
NOKIA Lumia 520
11.3%
NOKIA Lumia 630
8.3%
MICROSOFT Lumia 640
8.3%
NOKIA Lumia 635
6.3%
NOKIA Lumia 530
4.3%
NOKIA Lumia 625
4.3%
MICROSOFT Lumia 435
4.2%
MICROSOFT Lumia 640 XL
4.0%
NOKIA Lumia 920
2.6%
Other
33.8%

6. Windows Phone Manufacturers
April 25th, AdDuplex
The Lumia manufacturers
(Nokia/Microsoft) see another
loss this month as they lose
0.18% of market share.
HTC also have a loss (of
0.04%) while all the others
see a gain in share:
Samsung +0.06%
Huawei +0.06%
BLU +0.02 %
Other 0.08%
On the other hand all of these
changes are within statistically
insignificant range.
www.adduplex.com 6
NOKIA/Microsoft
97.03%
HTC
1.01%
SAMSUNG
0.58%
HUAWEI
0.32% BLU
0.26%
Other
0.80%

7. OS Versions – Worldwide
April 25th, AdDuplex
As expected, we see a
decline in share for WP8.1
(of 2.0%) and a gain in share
for W10M (of 1.5%).
Somewhat unexpectedly we
also see growth in market
share for WP8.0 (0.1%) and
WP7.x (0.3%)
This would seem to suggest
that not all the people leaving
WP8.1 are upgrading to
W10M while those using
devices that have an OS two
or three generations old are
continuing to use them.
www.adduplex.com 7
Windows Phone 8.1
79.1%
Windows 10 Mobile
9.2%
Windows Phone 8.0
7.5%
Windows Phone 7.x
4.2%

8. Windows Phone Devices – US
April 25th, AdDuplex
www.adduplex.com 8
MICROSOFT Lumia 640
28.1%
NOKIA Lumia 635
25.2%
NOKIA Lumia 521
4.3%NOKIA Lumia 920
3.0%
HTC One (M8)
2.9%
NOKIA Lumia 630
2.8%
NOKIA Lumia 520
2.8%
MICROSOFT Lumia 435
2.5%
MICROSOFT Lumia 640 XL
2.4%
NOKIA Lumia 1520
2.4%
Other
23.5%
US has a new number one
Windows phone. Lumia 640
had some sales momentum
just recently and topped the
former leader (Lumia 635) to
take the crown this month.

9. Windows Phone Devices – UK
April 25th, AdDuplex
www.adduplex.com 9
NOKIA Lumia 635
13.9%
MICROSOFT Lumia 535
12.7%
MICROSOFT Lumia 640
11.9%
NOKIA Lumia 630
7.6%
MICROSOFT Lumia 435
6.5%
NOKIA Lumia 520
5.6%
MICROSOFT Lumia 550
5.4%
NOKIA Lumia 930
5.2%
NOKIA Lumia 735
5.1%
NOKIA Lumia 530
3.3%
Other
22.8%
UK is the only country in this
report to feature a Windows
10 Mobile “native” phone in
the top 10. Lumia 550 enters
the cart at #7 with
respectable 5.4% market
share.
Other notable changes is the
growth of Lumia 640 (up
5.3% since December) and
the drop in Lumia 630
popularity (down 1.8%).

10. Windows Phone Devices – Italy
April 25th, AdDuplex
Since January, the largest
changes in market share
have come for the Lumia 640
which is up 1.6% and now
the third most popular device.
The 640XL see the next
largest growth gaining 0.6%.
The big fallers are the 625
which is down 1.2% and the
520 which is down 1.1%
www.adduplex.com 10
NOKIA Lumia 630
15.0%
MICROSOFT Lumia 535,
12.3%
MICROSOFT Lumia 640
8.5%
NOKIA Lumia 635
7.4%
NOKIA Lumia 520
7.0%
NOKIA Lumia 625
4.6%
MICROSOFT Lumia 640 XL
4.6%
NOKIA Lumia 530
3.5%
NOKIA Lumia 735
3.3%
NOKIA Lumia 930
3.1%
Other
30.7%

11. Windows Phone Devices – Russia
April 25th, AdDuplex
In the last two months, the
trend at the top, in Russia,
has continued.
The 630 is down 1.3%
The 535 is down 0.6%
The 640 is up 2.2%
The 640 is the only device in
the top ten to gain in share
although the ‘other’ group is
up 1.2%
The biggest decline is of
1.5% and is for the 520.
www.adduplex.com 11
NOKIA Lumia 630
13.2%
MICROSOFT Lumia 535,
12.7%
MICROSOFT Lumia 640
10.6%
NOKIA Lumia 520
6.0%
NOKIA Lumia 625
3.8%
NOKIA Lumia 920
3.7%MICROSOFT Lumia 430
3.0%
MICROSOFT Lumia 435
2.8%
NOKIA Lumia 720
2.6%
NOKIA Lumia 925
2.4%
Other
39.2%

12. Windows Phone Devices – India
April 25th, AdDuplex
The biggest changes since
February are all at the top of
the charts
The 535 is down 1.6%
The 520 is down 1.7%
The 540 is up 1.5%
The largest other changes
are
640XL up 0.5%
630 down 0.7%
625 up 0.6%
www.adduplex.com 12
MICROSOFT Lumia 535
23.8%
NOKIA Lumia 520,
11.1%
MICROSOFT Lumia 540
10.2%
NOKIA Lumia 730
8.1%
MICROSOFT Lumia 640 XL
5.9%
NOKIA Lumia 630
5.4%
NOKIA Lumia 625
5.3%
NOKIA Lumia 720
3.4%
NOKIA Lumia 525
2.6%
NOKIA Lumia 530
2.4% Other
21.8%

13. Windows Phone Devices – Australia
April 25th, AdDuplex
We last looked at Australia in
December. Since then, the
Lumia 640 has seen a
tremendous boost in
popularity and gained a
massive 12.4 percent of
share.
This growth comes at the
expense of other devices and
includes the following losses:
930 down 2.1%
520 down 1.9%
530 down 2.1%
630 down 1.1%
625 down 2.2%
635 down 1.6%
www.adduplex.com 13
MICROSOFT Lumia 640
22.4%
MICROSOFT Lumia 532,
19.4%
NOKIA Lumia 930
5.3%
NOKIA Lumia 520
4.9%
NOKIA Lumia 530
4.7%
NOKIA Lumia 630
4.3%
NOKIA Lumia 1320
4.2%
MICROSOFT Lumia 640 XL
4.0%
NOKIA Lumia 625
3.4%
NOKIA Lumia 635
3.2% Other
24.3%

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