8. 8
PSS
8
• The master database for all formats requested by UM
over the last few years.
• There are two tabs within the spreadsheet PLACEMENT
SPECIFICATIONS and SETUP.
• When inserting a new row it is advised to copy and paste
the row above or below the new row. This will ensure
that formatting and formulas are maintained within the
document.
• Do not rename the document
AKQA_PUBLISHER_SPECIFICATIONS.xlsx as the link with
the CSS will break.
• Always open up the PSS before opening up the CSS.Publisher Specification Sheet (PSS)
10. 10 10
Update document date here
• The SETUP tab captures all master formats, ad servers,
markets and estimates, these are dynamically pulled into
the PLACEMENT SPECIFICATIONS tab.
• Centralising this information ensures that data only
needs to be updated once across both the PSS and CSS.
• When inserting a new format do not add it to the bottom
of the list as Excel will automatically exclude it unless you
update the name range. Instead insert the new row
above an existing row and reorganise accordingly.
• When inserting a new row it is advised to copy and paste
the cells from and existing format. This will ensure that
formatting and formulas are maintained within the
document
OP = Outsourcing Partner
Standard format types
captured here
Effort required for each format
against resources
Ad Servers types captured
here
Countries captured here
12. 12 12
Dropdown list, options are
being pulled in from the PSS
SETUP tab
Specifications are captured
after this column
Unique placement name required for every format. Naming
conventions must follow
COUNTRY_PUBLISHER_FORMAT_VIDEDURATION
Dropdown list, options are
being pulled in from the PSS
SETUP tab
Dropdown list, options are
being pulled in from the PSS
SETUP tab
Use filters to view specific data
Different format types create
different estimates, ensure
details are correct
Estimates are pulled in from the PSS
DATA tab. These change depending on
the format type selected.
14. 14
CSS
14
• The master document for each campaign. The CSS
document captures what formats need to be delivered,
who is responsible and what the deadline is for each
format.
• Open the PSS before opening up the CSS.
• Always enable Macros when opening the document.
• The CSS document pulls in 80% of data directly from the
PSS. If changes are required for a format then make the
changes within the PSS and not the CSS.
• Only update fields which are white, colour coded
columns should not be edited.
Campaign Specification Sheet (PSS)
• Four tabs available within the CSS:
• SETUP - Is used to manage the Campaign Name,
Document Date, Creative Execution and
Responsibility.
• CAMPAIGN STATUS - Provides a snapshot of the
campaign and is used for high level planning and to
understand what formats are pending, in progress,
completed and have been delivered.
• CAMPAIGN SPECIFICATIONS - Is the key part of the
document and is used to pull in details from the PSS.
Each format within this tab even though is a copy of
what can found in the PSS additional columns are
available to help manage the day to day workflow.
• CAMPAIGN FINANCIALS - Automatically generates a
resource and financial estimate for a campaign.
Actual costs are also generated if actual hours are
captured and entered during production.
18. 18 18
Capture high level actions,
dependencies and risks
Key formats generally used in a campaign. If a
format is missing replace an unused format with the
format required. This change will automatically
effect the CAMPAIGN FINANCIALS tab. If a format is
missing from the drop down list, it will need to be
added in the SETUP tab within the PSS
High level plan to illustrate
what will be happening during
the campaign
A formula is being used to count whether
there is a match with the formats and their
status within the tab CAMPAIGN
SPECIFICATIONS
Dropdown list, options are
being pulled in from the PSS
SETUP tab
Dropdown list, options are
being pulled in from the PSS
SETUP tab
A formula is being used to count
whether there is a match with the
countries selected within the tab
CAMPAIGN SPECIFICATIONS
Changing the date here will
update the entire plan
Snapshot of the overall status
of a campaign
20. 20 20
Use the provided buttons to
help quickly filter data within
the spreadsheet
The Status column is used to
identify what stage a format is
in
The column Type includes the following values
"Master", "Master OP", "Adapted" and
"Duplicated". Each type will calculate the
format with a different cost
File names are generated by
appending the creative to the
placement name
Dropdown list data is being pulled
from the PSS. Changing a format will
update the ad server, specifications
and estimated effort for that row
Delivery Dates are automatically
generated by the data within the Live Date
cells. AKQA are responsible for delivering
formats 2 weeks prior to launch
Agency column identifies who is responsible for the
production of a campaign. AKQA are responsible for
Rich and Master Op formats, outsourcing partners
are responsible for standard formats, whilst
publishers are responsible for publisher format.
Use the Notes column to
specifically capture details for
a format e.g. Confirm Ad
Server
Use filters to view specific data
Selecting a creative type will
help identify different creative
executions for a campaign
When inserting a new row it is
advised to copy and paste the row
above or below the new row. This
will ensure that formatting and
formulas are maintained within the
document
Estimates for a format are
automatically pulled in from the PSS,
however actuals are can be inserted
where there are columns which
include the text (A). This information
will be used within the CAMPAIGN
FINANCIALS tab
26. 26
Basecamp
26
• Use Basecamp when collaborating with all parties within
a campaign, including UM.
• Don’t create multiple messages if it isn’t required. Fewer
messages with longer threads make it easier to read and
follow.
• Upload the latest PSS and CSS documents in Basecamp.
When you need to make a change send a message
informing the team that you will be editing it. This will
prevent teams from having to merge documents later
(incredibly cumbersome).
• Dropbox has proven invaluable when sharing data across
disperse teams. Key files which are saved on Dropbox
are:
• Publisher specifications
• Campaigns assets, translation and master files
• Final delivery files
