Segmentation Management Project Of J.

2. Presented To:
Miss Ranna
Presented By:
Adeel Ahmad
Date:
16-02-2016
National College Of Business Administration & Economics

3. INTRODUCTION
 Junaid Jamshed (JJ Brand) has a widely successful
operation of clothing stores by the name of “‘JJ”
spread over 50 outlets in Pakistan.
 JJ Junaid Jamshed's fashion outlet
was founded in 2002 and is
headquartered in Karachi, Kurta Gali.
 In a short time span of 5 years,
Junaid Jamshed has built a name and goodwill in the
market as a fashion designer wear outlet for men and
women with a unique range of products.

4. START-UP OF J. JUNAID JAMSHED
 Junaid Jamshed Pvt. Ltd was founded in 2002
 First of all he started with his father with a single
shop in Karachi and after some years of hard
work he established a brand name with the name
of Junaid Jamshed
 Junaid Jamshed was awarded BRAND OF THE
YEAR in 2007

5. VISION STATEMENT
 J. has its eyes firmly on expanding to various
cities nationally and internationally as well as
diversifying its product range in line with market
trends to become a complete fashion stop . In the
coming years, God willing, J. will be a market
leader in manufacturing and retailing Pakistani
specialist designer wear across the world.

6. MISSION STATEMENT
 To continuously be innovative with designs that
provide perfect fit and to follow by the quality,
simplicity and authenticity designs.

7. CAPITAL STRUCTURE
 Junaid jamshed start from
approximately Rs. 3000 for
the kurta line
 Rs. 20,000 ($330 US) for
the bridal line and other
accessories from 2500.

8. HIERARCHY
Business Type: Manufacturing
Year Established: 2002
Number of
Employees:
600
Contact Person: Junaid Jamshed
Website: www.junaidjamshed.net

9. MARKETING TOOLS
Junaid Jamshed would also have to promote its
products so that the customers could be aware
of the latest designs and fashions
 Advertising
 Sales promotion
 Personal Selling

10. ADVERTISING
 The product promoted by giving ads
on the television like on the fashion
channels of Pakistan like F-TV.
 In the same way ads given on internet through many sites.
Various sites like Facebook,
Yahoo, Outlook, Gmail
 Junaid Jamshed give ads using these sites and also uses the
company’s own official website for the promotion.
www.junaidjamshed.com

11. SALES PROMOTION
 Sales promotion in the form of
offering extra discount to the
customers or giving some other
type of value added services to
the customers.
 This discount also in the form
of giving loyalty card to the
customers which offer different
discounts on different products of Junaid Jamshed.

12. PERSONAL SELLING
 In personal selling the firm’s sales force present the
products to the customers for the sake of building
customer relationship.
 Junaid Jamshed also uses this tool of advertising by
taking part in different exhibitions.
 Many fashion shows are organized within at
national level and at local level and also at
international level.

13. HRM POLICIES
 In my experience the best practice firms are underpinned by
the way in which their staff work together and interact with
clients. Having the right human resources (HR) policies,
procedures and framework in place is a critical component
in creating a productive, high performing team.
 Junaid jamshed provides consulting to boutique practices in
HR and the development of high performing cultures,
Junaid jamshed has created an HR workshop specifically for
boutique practices, built on the leading edge skills and
techniques to develop and manage its people.

14. SWOT ANALYSIS
 Weaknesses
 Strengths
 Opportunities
 Threats

15. STRENGTHS
 Junaid Jamshed is giving value and satisfaction to the
customers through good quality outfits and at comparatively
low prices than the competitors.
 All the designs of Junaid Jamshed are completely on eastern
fashion.
 JJ’s outlets are located at those locations which are easily
accessible to everyone.
 Junaid Jamshed has established largest number of outlets in
Pakistan.
 Another strength is that the combinations and matching’s of
the groom wear and the bridal wear would be easy for the
customers.

16. WEAKNESSES
 Their promotion in the market is comparatively
less than other brands.
 They are not offering any kind of photo shoots for
the promotion of their designs.
 They are not arranging any kind of fashion
shows.

17. OPPORTUNITIES
 People of Pakistan prefer eastern clothes and the
major focus of the designer of JJ is on giving
eastern touch to the outfits.
 They have also opened some of their franchises in
London too and that would be a good
opportunity for them to penetrate in international
market.

18. THREATS
 The major threat for Junaid Jamshed is its
competitors like Deepak Parwani, Maria B.
 All these designers are into the fashion market
from a very long time and they have got good
experience and good market share of Bridal
Collection so it would be difficult for Junaid
Jamshed to attract people.

19. PRODUCT LINE
 Traditionally a bridal and formal wear couture house,
Junaid Jamshed has begun to shift towards other
genres of design. Currently the collection includes the
 KURTAS
 SHERWANI
 BAGS
 FOOTWEAR
 KIDS
 FRAGRENCES
 HAJJ & UMMARAH

20. CULTURAL ISSUES
 Junaid Jamshed not face lots of cultural issues like many of
other designers brands.
 Junaid Jamshed also known as J.J or J.
 Junaid Jamshed’s boutique has built credibility in the
market as a designer wear outlet for men and women with a
unique range of products.
 The J. products cater to men, women and now children also.
 The range of men wear includes formal kurtas, shalwar
kameez, kurtis, hand woven kurtas and chappals.
 J. also offers the entire wedding package for the groom
including the traditional sherwanis, turbans and khussas.

21. FORECASTING
 Muhammad Arif Abdul Aziz, Chairman Alif Investments
addressed the conference along with the executive team
of Alif Investments and Mr. Junaid Jamshed the
entrepreneurial designer of junaid jamshed retail brand
of Pakistan.
 Speaking on the occasion Mr. Muhammad Arif Abdul
Aziz said, "Our strategy is to provide quality and
exclusivity catering to the needs and aspirations
of UAE's Fashion connoisseurs. Quality and competitive
pricing is a key tenet of the brand. The brand's success in
Pakistan and UK markets helps us emulate the same
story in this region.

22. INDIRECT MARKETING CHANNEL
 Indirect marketing channel is that in which contain
one or more intermediary levels. Junaid Jamshed is
also using the concept of indirect marketing. Junaid
Jamshed distributes its products to its outlets from
where the customers can but easily. Therefore, the
accessibility and attractiveness of the outlets
matters a lot from the sales point of view. Because
these outlets act as medium to deliver the product
and services offered by the company to the end
customers and also to convey the demands of the
customers to the producers.

23. 1-RETAILING CONCEPT
 Retailing includes all the activities involved in
selling goods or services directly to the final
consumers for their personal and non business
use. Junaid Jamshed falls in the category of
specialty stores.

24. 2-SPECIALTY STORES
 Specialty store carry narrow product line with
deep assortments of products.
 Junaid Jamshed is a brand and all its outlets
would be a specialty store as the product lines
available over there are limited and unique.
 Customers could buy the outfits of Junaid
Jamshed only from his outlets. They will not find
it anywhere else or on the outlets of the other
brands.

25. 3-FRANCHISE
 There is no franchise of Junaid Jamshed in Pakistan
they have their own outlets but in London there are
four Franchises of Junaid Jamshed which are owned
by other person which are not in the company.
 They have the contract with
Junaid Jamshed and the profits
of the sales are distributed in
some ratio between the company
and the owner.

26. AMOUNT OF SERVICES
 Junaid Jamshed is providing full service to the
customers that is, at their outlets the managers guide
the customers and make them aware of the product
and its attributes.
 The managers provide the
information about the quality of
the fabric used and the material
for making the outfit.

27. QUALITY CONTROL SYSTEM
 J. or Junaid Jamshed, a leading label and designer wear
outlet for men and women, has defined and raised the
standards of quality fabric in the country in a very short
span of time. The company’s detail to quality, service
delivery and innovation within the cultural boundaries has
created a strong brand.
 In line with J.’s vision, the company has recently acquired
Sidat Hyder – Financials to streamline and automate its
business processes. As one of the market leaders in the
manufacturing and retailing of designer wear, J. does not
compromise on quality whether it is the deliverable product
or the technology facilitating the business at the back-end.

28. CONCLUSION
 In a short time span of 5 years, Junaid Jamshed
has built a name and goodwill in the market as a
fashion designer wear outlet for men and women
with a unique range of products. Junaid Jamshed's
fashion outlet was founded in 2002 and is
Headquartered in Karachi. Rest of the outlets are
14 spread across Pakistan in all major cities and
also in London

29. Thankyou 