Germany may have won the game, but Argentina has won hearts all around the world. Get the insights as ThoughtBuzz reveals who the true social media champion is.

1. FIFA’2014 social media league
ARGENTINA WON THE HEARTS,
GERMANY WON THE GAME!!
Date Range 1st Jun’2014 to 14th Jul’2014

2. FIFA WORLD
39,846,794
Total Mentions Across The World

3. FIFA World Cup 2014 - Chatters Trends
Most of the post before 12th June’14, were
related to various teams fixtures, match
schedules & players.
The chatter began before the FIFA’14 inaugural match,
contributing to 17% to overall volume
Post inaugural, majority of Fifa’14 discussions were
related to the players performance, match facts, goal
scored etc.
191799
202566
407274
211004
228455
273587
187510
172358
275875
247028
288273
3940360
1061900
671249
621693
653754
1848119
557854
402780
527260
356724
292536
2520225
593173
608561
383461
299169
2521703
604866
426687
338610
364937
375411
4516395
2069196
1047491
782816
3925809
806206
996106
677117
1333437
689855
345605
1-Jun
2-Jun
3-Jun
4-Jun
5-Jun
6-Jun
7-Jun
8-Jun
9-Jun
10-Jun
11-Jun
12-Jun
13-Jun
14-Jun
15-Jun
16-Jun
17-Jun
18-Jun
19-Jun
20-Jun
21-Jun
22-Jun
23-Jun
24-Jun
25-Jun
26-Jun
27-Jun
28-Jun
29-Jun
30-Jun
1-Jul
2-Jul
3-Jul
4-Jul
5-Jul
6-Jul
7-Jul
8-Jul
9-Jul
10-Jul
11-Jul
12-Jul
13-Jul
14-Jul

4. ARGENTINA WON THE HEARTS,
GERMANY WON THE GAME!!
Among all the FIFA 2014 match discussed, Argentina vs Germany who was the most anticipated match
of 2014 World Cup & Germany did win the World Cup but Argentina was the most popular team across the
world discussed on social media till date
Germany
19,639,924
Argentina
40,034,649
ARGENTINA was “twice” as popular on Social Media than
Germany, throughout the world during FIFA’14

5. Top 5 FIFA’14 players discussed
across the world
Argentina's Messi is one of the most highly & frequently discussed player of FIFA 2014, till date
followed by Brazilian Neymar
Messi -
25,792,624
Ronaldo –
9,567,939
Luis Suarez-
13,041,171
Rooney –
2,814,971
Neymar –
24,319,202
1. 2.
4.
3.
5.

6. Gender Talks
Men were almost 58% more active than women
79% 21%
Women were
more keen about
most players
performance,
their wives &
girlfriends, match
winners posts
Men were more
interested in goal
scored, players
performance,
match timings,
players hairstyles,
penalty shoot
outs, match
fixtures etc.

7. Game of the YOUTH…
Less than 25 Years
Intermediates, College going,
Fresher's to the Corporates
25-40 Years
Manager level, newly
married, Young Parents
Greater than 40 Years
Senior Level, Parents of teenagers and adult
kids
 Top discussions were around
Team Comparison, Players
performance, Fifa contests etc.
 Fifa teams, Match economics,
Players, Wags, Top Celeb posts,
Associated brands, previous match
stats etc.
 Majority of people falling under this
category were more interested in
players historical, match historical data
etc.
27% of the observed
55% of the observed
18% of the observed

8. Top 5 FIFA’14 Teams discussed
across the world
Brazil Followed by France
was the most discussed
Fifa 2014 team
1.
28,614,213
9,298,843 7,415,386
2.
5.
3.
4.
Argentina
40,034,649
France
14,235,390

9. Top 5 Controversial Moments -
FIFA World Cup’2014
Luis Suarez bite on Giorgio Cheillini
Illegal sale of FIFA World Cup 2014 tickets
Luis Suarez bite on Giorgio Cheillini: FIFA banned Suarez
from nine international matches and four months of any
football related activity
Illegal sale of FIFA World Cup 2014 tickets, this illegal ticket
scam has damaged the image of FIFA further more as there
were allegations of bribery in the 2022 FIFA World Cup Qatar
bid.
Neymar fouled by Modric
Neymar hit out his elbow on Luka Modric, it became a
controversial moment for the reason Neymar wasn't sent off
for the incident and was given a booking instead.

10. Top 5 Controversial Moments -
FIFA World Cup’2014
Mexico goals disallowed vs Cameroon
The Cameroon Football Association
revealed about their investigation on seven
players involved for match fixing
Mexico goals disallowed vs Cameroon: Humberto Clavijo,
the linesman for that match, wrongly disallowed two
goals scored by Giovani Dos Santos in the first half of the
match.
The Cameroon Football Association revealed about their
investigation on seven players involved for match fixing
after their humiliating 4-0 loss to Croatia in the group
stage.

11. Social Media “Popular” Players – FIFA’14
1. Lionel Messi
25,792,624
2. Neymar Jr -
24,319,202
3. Robin Van Persie –
674,717
Arjen Robben
817,266
Thomas Muller
415,203
Andrea Pirl
499,795

12. Social Media “Emerging” Players – FIFA’14
1. James Rodriquez –
67,442
3. Bryan Luiz -
431
2. Juan Carlos Paredes –
6,897

13. APAC Countries on Social Media FIFA’14 League
IndiaSingapore IndonesiaPhilippines

14. Country Wise Social Media Chatter
FIFA’14
SINGAPORE
56,516
INDIA
262,350 PHILIPPINES
43,973
INDONESIA
813,960

15. Top Players FIFA’14 discussed
India Singapore
Messi –
196,829
IndonesiaPhilippines
Luis Suarez-
128,076
Neymar –
98,553
Luis Suarez-
12,894
Neymar –
21,386
Messi –
30,181
Luis Suarez-
32,871
Messi –
32,407
Neymar –
29,574
Messi –
609,064
Luis Suarez-
543,011
Neymar –
401,819

16. Top 3 Teams FIFA’14 discussed
India Philippines Singapore Indonesia
329,770 77,88371,497
Argentina
958,489
175,826
108,660
Argentina
40,184
France
26,485
Argentina
Argentina
34,339
25,708
851,987
150,943

17. Top Sport Channels FIFA’14 discussed
INDIA PHILIPPINES
Singapore Indonesia
65%
19%
8%
5% 3%
Sony Six Others ESPN
Star Sports Neo
Sony Six was most
discussed for watching
Fifa WorldCup’14
39%
25%
19%
12%
2%
2% 1%
GMA ESPN Balls TV
ABS-CBN TV5 Fox
Others
GMA was most
discussed for watching
Fifa WorldCup’14
10%
50%
37%
3%
Starhub TV Others
Mio Tv MediaCorp Tv
Mio TV was most
discussed for watching
Fifa WorldCup’14
TvOne was most
discussed for watching
Fifa WorldCup’14
26%
47%
7%
1%
20%
TvOne ANTV K-Vision

18. Top 5 Brand FIFA’14 discussed
34%
20%
14%
7%
2%
48%
23%
16%
9%
3%
INDIA PHILIPPINES
33%
21% 19%
15%
12%
Singapore 53%
21%
14%
8%
4%
Indonesia

19. LIFESTYLES affected by FIFA’14
• Late night Sleep was the major concern of majority of Singapore fans as most of the matches were
early morning telecasts
• Majority of youth & female fans also raised concern about their morning walk & fitness schedules
41% Late Night
Sleep
22% Morning
walk & Fitness
8% Household work
29% Spending
time with
girlfriend/
family
Geography - Singapore

20. WORKLIFE affected by FIFA’14
• Many Singaporeans stated in their post that they are getting late for the office
38%
late for Office
27% Match
Discussion at
office
14% Stock Brokers take breaks to
watch the match
21% Delayed
Scheduled
Appointment
Geography - Singapore

21. FOOD / BEVERAGES / SPORTSBARs
affected by FIFA’14
Hungry Between
Match 16%
Dinning with Beer &
Food with match 34%
Teams Fasting /Ramzan
during football 22%
Post Match Party 28%
Geography - Singapore

22. Worldwide Key Insights FIFA 2014
• ARGENTINA was the most talked finalist during FIFA’14 world cup
• Brazil vs Chile & Suarez in game bite are most discussed events of Fifa 2014.
• Steep hike in chatters were observed in overall Fifa 2014 discussions after the
inauguration ceremony
• Day by day promotional discussion around Fifa 2014, was diminishing whereas steep
hike was seen in Fifa 2014 players discussion post Inaugural match
• Men were more dominant in Fifa 2014 related discussions across the world. They were
more keen about match historical, players stats & performance, team updates etc.
• People of all age groups were found excited for Fifa related discussions, However
people having age between 25-40yrs were largely participating in Fifa 2014 related
engagements
• Messi dominated the 1st rank followed by Neymar on social media discussions around
Fifa 2014, across the world
• Brazil & Argentina was the most discussed team for Fifa 2014, across the world till
date
• Across the world majority of people posted about Fifa during 2nd half or extra time of
the game

23. Thank You
This report and the information contained there in are based on information from online social media and other publicly available data.
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