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Gestión de marca en un ambiente digital

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Adigital
Adigital

Presentación de Sarah Harmon, Country Manager de Linkedin Spain & Portugal para B2B Digital Summit 2017, celebrado en Madrid el 28 de junio de 2017 en Madrid. Evento organizado por Adigital.

Marketing
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Gestión de marca en un ambiente digital Sarah Harmon Country Manager, LinkedIn Spain & Portugal
You are ignoring your most valuable communcations channel …and you are leaving money on the table
3
Corporate Brand Consumer Brand Brand Essence Talent Brand Investors Influencers Partners Customers Employees Candidates
5
6 1
10Pieces of content are consumed before a purchasing decision is made Always-on content is vital to influencing decisions Source: Zero Moment of Truth Study, Google
Capture your audience’s attention
Use Storytelling to Strengthen your Brand2
Evoking emotions 11
12 Play As One3
One voice many styles 13
70% of customer brand perception is determined by experiences with people. 14 Activate employees as brand ambassadors4 Employee Advocacy, Neal Schaffer & PeopleLinx, 2016.
15 Who are your most trusted spokespersons? Company’s CEO Company’s Employee Media Spokesperson
16
17
Integrated Approach For B2B Advertising 18 Build integrated media plan for all channels Compare and prioritize target audiences for Corp, TA and Marketing Switch messaging/target based on performance 5
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Audience Storytelling Play as one 1 3 2 In Summary 4 Employees 5 Integration
Gestión de marca en un ambiente digital

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