3. TWITTER IS A DAILY ACTIVITY FOR MILLENNIALS
Base | Millennials (16-34 year olds)
Question | Q5, Q8, Q10 (Full questions in notes) Index against Total Twitter user
Source | Nielsen Twitter Consumer Deep Dive Survey, August 2015, Indonesia
62% Read Tweets 54% Tweet
42% Watch videos
(Index: 100) 57% Check trends
ON A DAILY BASIS, MILLENNIALS…
Whilst hanging out
with friends
56%
(Index: 105)
Whilst
at the gym/exercising
Whilst
shopping
ENGAGING ON THE GO AND IN THE MOMENT…
41%
(Index: 109)
49%
(Index: 104)
76%use Twitter
every day
(Index: 99)
4. MILLENNIALS ENGAGE WITH TWITTER STRONGLY ALL
THE WAY THROUGH THE DAY
0%
80%
Midnight-7am
7am-9am
9am-Noon
Noon-3pm
3pm-6pm
6pm-9pm
9pm-Midnight
Total Millennials
Base | Millennials (16-34 year olds)
Question | Q11. And when during the day do you use Twitter?
Source | Nielsen Twitter Consumer Deep Dive Survey, August 2015, Indonesia
5. VALUE OF A TWITTER MILLENNIAL
Base | Millennials (16-34 year olds)
Question | Q7, Q8, Q10, Q57, Q63, Q65 (Full questions in notes) Index against Total Twitter user
Source | Nielsen Twitter Consumer Deep Dive Survey, August 2015, Indonesia
24% shop online or in-store at least once a week (Index: 109)
36% are easily influenced by others’ opinions (Index: 101)
31% intend to upgrade their smartphone in the next 12 months
(Index: 91)
59% use Twitter whilst watching TV (Index: 106)
62% use a mobile device as the main way to access Twitter
(Index: 104)
76% view ads on Twitter at least once a week (Index: 100)
OPPORTUNITY
INTERRUPT
6. MILLENNIALS CONNECT WITH BRANDS
Base | Millennials (16-34 year olds) who follow brands
Question | Q50. Please select the following types of Twitter accounts/people that you follow. Index against Total Twitter user
Source | Nielsen Twitter Consumer Deep Dive Survey, August 2015, Indonesia
of Millennials
follow brands/
companies
82%
Movies
News and Magazines
TV Channels or Shows
Sports Teams
Mobile Phone Manufacturers
0% 40%
29%
33%
34%
38%
39% 103
INDEX
97
95
102
99
TOP 5 TYPES OF BRANDS
MILLENNIALS FOLLOW
7. TELL A LASTING STORY WITH MILLENNIALS
Base | Millennials (16-34 year olds)
Question | Q50, Q25, Q22 (Full questions in notes)
Source | Nielsen Twitter Consumer Deep Dive Survey, August 2015, Indonesia
WHY MILLENNIALS FOLLOW BRANDS
To be notified of special offers/promotions/sales
When considering purchasing a brand/product
To learn about new product/service releases
To stay up to date with news about the brand/company
I like the brand
40% 42% 43% 45% 46%
42%
43%
43%
44%
46%
HOW MILLENNIALS DISCOVER WHO TO FOLLOW
51% Retweets
46%
E-mail/timeline
recommendations
from Twitter
40% ‘Who to follow’
section
37% TV
of Millennials
follow brands/
companies
82%
8. 54%
have
searched for a
brand online
51%
looked at
reviews/
recommendations
51%
found out more
information about
a brand
49%
visited a brand
website
41%
purchased
brands/products
Base | Millennials (16-34 year olds)
Question | Q29: As a result of following brands/companies on Twitter, have you done any of the following?
Source | Nielsen Twitter Consumer Deep Dive Survey, August 2015, Indonesia
49%
have Tweeted
about a positive
experience
AS A RESULT OF FOLLOWING BRANDS/COMPANIES ON TWITTER, MILLENNIALS…
CONVERTING EXPOSURE
