What is the e-Trip? 10 days of converting visitors to buyers A LIVE story about your brand and destination The first E-trip took place in France in 2014, a 5-day road trip , on the new E –Bike by ® CUBE. A group of 6 Dutch bloggers accompanied by a photographer and a video camera man travelled through the Bourgogne region. E-Trip Italy will engage tourists and buyers for 10 days and put your brand in the middle of the action ! Convert Online Visitors to Buyers for Consumer Brands! The 2014 e-Trip was about converting visitors from the web to buy the e-Bike, biking accessories, clothing and hi-tech travel biking gadgets. Participating brands were ® Garmin, Adidas, Truphone, TomTom, Leitz, AGU, Jabra, Cube, Sony en Atout France. 2015 will be about Italian brands !

1. ©2015 RED BANANA INNOVATIONS, FCA Group in cooperation with Harper Douglas MAX LLC
Driving through Italy 11 – 20 May
eTrip goes Italy 2015
After the triumphant
eTrip France 2014

2. ©2015 RED BANANA INNOVATIONS, FCA Group in cooperation with Harper Douglas MAX LLC
What is the e-Trip?
10 days of converting visitors to buyers
A LIVE story about your brand and destination
The first E-trip took place in France in 2014, a 5-day road trip , on the
new E –Bike by ® CUBE. A group of 6 Dutch bloggers accompanied
by a photographer and a video camera man travelled through the
Bourgogne region. E-Trip Italy will engage tourists and buyers for 10
days and put your brand in the middle of the action !
Convert Online Visitors to Buyers for Consumer Brands!
The 2014 e-Trip was about converting visitors from the web to buy
the e-Bike, biking accessories, clothing and hi-tech travel biking
gadgets. Participating brands were ® Garmin, Adidas, Truphone,
TomTom, Leitz, AGU, Jabra, Cube, Sony en Atout France.
2015 will be about Italian brands !
Hotels,
Destination,
Products & Activity
sponsorships
available from
€ 395,-
Convert Online Visitors to Tourists
for Destinations!
The 2014 e-Trip highlighted tourism
destination, hotels, gastronomy and culture
of the French Bourgogne Region.
2015 eTrip goes Italy from
11 May to 20 May !

3. ©2015 RED BANANA INNOVATIONS, FCA Group in cooperation with Harper Douglas MAX LLC
eTrip Italy 2015: Online storytelling
captivating an audience of over 1.29
million visitors Meet the Blogger Team
Henk de Hooge
& Communications Team
Onno Rompa
Bruno de ReggeMarloes de Hooge
Claire de Boer Daphne Groenhard
Jöran Maaswinkel Elisabeth Bertrand

4. ©2015 RED BANANA INNOVATIONS, FCA Group in cooperation with Harper Douglas MAX LLC
eTrip is driving a digital revolution
through Italy
3 TEAMS OF 2 BLOGGERS
A GOAL FOR EACH TEAM!
LIFESTYLE TRACK COUNTRY TRACK SPORTS TRACK
Wellness, SPA,
Fashion, Culture,
Bars Design
Gastronomy,
Food, Wine
Restaurants,
Hotels & Resorts
Automotive,
Cycling, Hiking,
Golf, Ski, Active
Holidays
Producing CREATIVE CONTENT 24/7 on topics :
CREATING
CONTENT 24/7
blog posts,
editorial, images,
video, social media
posts and more…

5. ©2015 RED BANANA INNOVATIONS, FCA Group in cooperation with Harper Douglas MAX LLC
Torino to Rome and back in
10 days and 9 nights
Publishing creative
content 24/7
START TORINO 11/5
ROMA
FINISH TORINO 20/5
FLORENCE
MILANO
EXPO 2015
BOLOGNA
ORVIETO
LIVORNO
GENOVA

6. ©2015 RED BANANA INNOVATIONS, FCA Group in cooperation with Harper Douglas MAX LLC
Bloggers are driving the
new Fiat 500 X offroad..
Sponsored by

7. ©2015 RED BANANA INNOVATIONS, FCA Group in cooperation with Harper Douglas MAX LLC
The publishing network with over
1.29 million visitors a month
DUTCHCOWBOYS.NL HEALTHYSPOON.NL DOLCEVIA.COM
MOBILECOWBOYS.NL BELGIANCOWBOYS.BE
DUTCHCOWGIRLS.NL TRAVELVALLEY.NL
STYLECOWBOYS.NL CARREPUBLIC.NL
eTrip 2014
France

8. ©2015 RED BANANA INNOVATIONS, FCA Group in cooperation with Harper Douglas MAX LLC
About our blogs
The Dutchcowboy network started in 2004 as a project of The Blogidea Factory B.V.
Presently the following portals form the most important parts of the network. New
portals are added regularly after proven success.
Dutchcowboys.nl, since 2004 the largest online community in Holland. Blogs on new
technology, gadgets, software, social media, interactive marketing, innovations.
Mobilecowboys.nl is the most popular mobile weblog with items on smartphones,
tablets, phablets, wearables, gadgets, mobile marketing, iOS, Android etc.
Dutchcowgirls.nl is directed towards ambitious women (and men) looking for their
daily dose of inspiration, its about lifestyle and technology, media trends, creativity,
culture, travel, health and so on.
Stylecowboys.nl is a lifestyle blog for men with subjects like fashion, domestic
appliances, photography, design, all seen from a daring and sometimes surprising
angle.
Belgiancomboys.be is the online magazine about innovation in technology,
advertising, gadgets, internet, mobile and cars.
Gamecowboys.nl is all about gaming, the newest games, trends and news.
Travelvalley.nl started in 2009 and has taken the Netherlands and Belgium by storm.
Travel stories written by well-known bloggers, the latest in travel trends, tips and
pictures of worldwide destinations. It serves by far the largest audience in The
Netherlands and Belgium interested in travel.
Carrepublic.nl is all about cars, the newest records, models, innovations, design,
technology and just fun facts.
Healthyspoon.nl is the newest brainchild of The Blogidea Factory to be launched soon.
A portal totally dedicated to healthy eating, recipes, kids in the kitchen, gadgets for
cooking and more.

9. ©2015 RED BANANA INNOVATIONS, FCA Group in cooperation with Harper Douglas MAX LLC
About Dolcevia.com
Dolcevia.com aims to be a name which is top of mind Italy connoisseur,
a touchstone and trusted brand for people who love Italy from all parts
of the world, who share the values of Italian culture and lifestyle, who
buy Italian luxury brands, travel to Italy for leisure and/or business,
enjoy the cuisine, industrial and product design or the best food and
wine Italy has to offer. We have about 50,000 unique visitors per month.
Click here for our Media Profile 2015 and mainstats
View our ongoing visitor survey 2015 here!
What more do we do ?
• Taste Italy Marketplace
Scusa Rome
www.expo2015.dolcevia.com
www.bologna.dolcevia.com
Click here to
open this
media
profile

10. ©2015 RED BANANA INNOVATIONS, FCA Group in cooperation with Harper Douglas MAX LLC
Ask for our Media Profile & Rates 2015 elisabeth@dolcevia.com
Tel.+39 333 7408590
Registrations for SME click here
F & Q click here
Be part of our new way of
thinking…
A brand new advertising
experience