2. We thought it would be a good idea to send a survey using
surveymonkey.com out to our target audience to gain a
batter understanding of what genre of music young adults
our age are interested in.
We decided to ask questions such as ‘what gender are
you?’ and ‘what genre of music do you listen to?’ as this
would help us with the planning of our joint music video.
Within this survey we also asked what music videos they
are drawn to and like the best. Using these results we can
then investigate the videos stated and gain some ideas with
the way they are filmed (e.g. lighting, camera
angles, editing) and what sort of thing they entail. This
giving us the maximum understanding of what our target
audience are looking for in a music video.

3. What is your gender?
How old are you?
15
16
17
18
Here you can see that the majority
of our target audience are aged 17
and female. This will help us with
the planning of our music video in
terms of the theme and design. This
is because different ages will have
different tastes as will different
genders. However we will be aiming
to produce a music video that
relates to both the male an female
gender.
Female
Male

4. What genre of music
do you listen to?
pop
R&B
rock
country
indie
Here you can see that the genre of music that the
majority of our target audience listen to is pop and
R&B however there is also a large amount that listen
to Indie and country. This will help us a huge amount
when producing our music video as we now know
what type of genre will appeal the most to our target
audience (young adults). Furthermore we gathered a
range of results for their favourite music videos from
Nina Nesbitt and Ed Sheeran to Beyonce and Drake.
Therefore we will be able to look at all of these artists
and gather the best ideas for the theme and editing
of our music video.