1. Lana del rey
Dark paradise
CD Digi pack Individual mock up
Front cover and insert

2. Lana del rey
Dark paradise
1. Dark paradise
2. Dark paradise
FT CALVIN HARRIS
(REMIX)
3. DARK PARADISE
(DEMO)
Insert2 and back cover
In making these drafts I wanted to explore the idea of using cartoon and drawing, using similar ideas
to Florence and the machines and the ting tings. Using drawings and cartoon can make the art work
feel more personal to the audience.

3. Lana del rey
Lana del rey
Dark paradise
1. Dark paradise
2. Dark paradise FT
CALVIN HARRIS
(REMIX)
3. DARK PARADISE
(DEMO)
Dark paradise
CD Digi pack Individual mock up 2
Front cover and back cover

4. The 2 inserts
Dark paradise
I also wanted to explore the theme of black and white as that’s what my group and I would like to do in the making of our
real ancillary products. These images are very dark and intense much like our video. I have experimented with different
layouts and font sizes in order for me to know what's best to use in the formation of my own.
My group and I discussed using the red in our house style as red can be used to represent love and death, the two main
theme running through our project.

5. CD Digi pack Group mock up