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Language of Listening Marketing Plan - The How

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Language of Listening Marketing plan – The How
Phased approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social networking Channels Social media is not about sounding cooler than you normally do. It’s about making your brand more personal than on other channels.
Facts ,[object Object],[object Object],[object Object],[object Object],[object Object]
Engagement Challenges ,[object Object],[object Object],[object Object]
Influence pattern 1. Social proof 2. Authority 3. Commitment & Consistency 4. Reciprocity 5. Likeability Dr Robert Cialdini is best known for his popular book: Influence : The Psychology of Persuasion
Social proof trigger ,[object Object],[object Object],[object Object],[object Object]
Authority trigger ,[object Object],[object Object],[object Object],[object Object],[object Object]
Commitment & Consistency trigger ,[object Object],[object Object]
Reciprocity trigger ,[object Object],[object Object],[object Object],[object Object]
Likeability trigger ,[object Object],[object Object],[object Object]
Scarcity trigger ,[object Object],[object Object],[object Object],[object Object]
Social networking Channels
Phase 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Phase 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Phase 2 ,[object Object],[object Object]
Phase 3 ,[object Object],[object Object],[object Object],[object Object]

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Language of Listening Marketing Plan - The How

  • 1. Language of Listening Marketing plan – The How
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  • 3. Social networking Channels Social media is not about sounding cooler than you normally do. It’s about making your brand more personal than on other channels.
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  • 6. Influence pattern 1. Social proof 2. Authority 3. Commitment & Consistency 4. Reciprocity 5. Likeability Dr Robert Cialdini is best known for his popular book: Influence : The Psychology of Persuasion
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  • 13. Social networking Channels
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