1. BY Aditi Patel
Business -520
Professor- Tom Javarinis

2. Globalization
 Globalization refers to the process
of integration of the world into one huge market.
 Expansion of any business world wild
 Giving birth to new economy
 World has become a small village due to the concept of
globalization

3. History of Globalization
 Begins in 14th century when
Christopher Columbus &
Vasco da Gama stumbles on
the Americas in search of spices.
 Dutch East India Company becoming the world’s
first multinational privately-held company.
It initiates with though that trade with the third
world would keep American inflation low.

4. Globalization in developed country
 Growth of multinational firms.
 New technology can easily adapted.
 Can sell more products and goods to new markets in
the Global South or poorer countries.
 Improving quality of life

5. Impact on third world
 Direct attack on local tiny and small scale industry.
 Increases cut throat competition.
 The rich are getting richer and the poor are becoming
poorer.
 cultural convergence-more people are moving towards
the western fashion.

6. Two components
Globalization of market
Standardization & adaptation.
An increase in total production.
Different strategies for different market.
Coca-Cola industry have their market world wild.

7.  Globalization of product
 World has become the global
village.
 consumer goods and services are now universally available.
 Adapted by local culture and environment.
 Common brand name with uniform features in all
countries.
 Example of mc Donald's, Coca-Cola, Ford, ,Toyota

8. Advantages
 Wider opportunities for investment.
 Companies get access to much wider markets.
 Consumers to get much wider variety of products to choose from.
 Lower Marketing Costs.
 Brand image Consistency: Global marketing allows you to have a
consistent image in every region that you choose to market.
 More opportunities for cultural diversity.
 Increased free trade between nations.

9. Disadvantages
 Economic crisis.
 Increase in Unemployment.
 Harmful Effects on Small Industries and Small
Business.
 The Laws of the Land Have to be Considered: Original
company policies may be according to the laws of
home countries. The overseas laws may be conflicting
in these policies.
 Increased flow of skilled and non-skilled jobs from
developed to developing nations

10. Future of Globalization
 origin of Universal currency.
 Easy adaptation of new technology world wild.
 prosperity will flourish, but not for all.
 world-ruling super government.
 Greater levels of immigration, changing the ethnic, cultural
and religious composition of several countries and leading
to the establishment of multicultural societies.
 the world will become truly “one”—one with God.

11. References
 O’Rourke, K. H. ( 2000, April ). WHEN DID GLOBALIZATION BEGIN?
Retrieved from http://www.nber.org/papers/w7632.pdf?new_window=1

12. WORLD
WILL
BECAME
SINGLE
COUNTRY