1. RURAL
MARKETING
Submitted to: Submitted to:
Prof. mukesh ranga RENU SINGH
MBA (BE), BATCH(2011-13)
INSTITUTE OF BUSINESS MANAGEMENT, C. S. J. M. UNIVERSITY KANPUR

2. Rural marketing
• Problem of agricultural
marketing in INDIA
• challenges

3. Problems of agricultural
marking in INDIA
• Heavy village sales of agricultural commodities
• Factors responsible for village sales
• Farmers are indebted to village money-lenders
, traders or landlords
• Farmers dislike city markets
• Existence of too many middlemen of market
changes Multiplicity

4. • Existence of too many middlemen
• of market changes Multiplicity
• Lack of reliable and up to date market
information
• Absence of proper standardization or grading
of produce
• Inadequate transport &communication
facilities.
• Inadequate storage storage facilities

5. • Inadequacy of the institutional marketing
infrastructure &lack of produces organization

6. Reasons for lack of
organizations among
farmers
• Cost filling among farmer
• Difference in the size of holdings and surplus
available
• Marketing is not given due importance
because of ignorance

7. problems
• Low literacy revel
• Fertilizer
• Technology lack
• Demography
• Inadequate storage facilities
• Lack of yards
• Loan facilities
• Infrastructure problems
• Implementations tool
• Per capita income

8. CHALLENGES
• Price determination
• Promotion process
• Mode of selling
• Increasing communication
• Middle man
• Transportation
• Minimization of cost
• Innovation

9. • Reaching the product to remote rural
locations and entering more rural homes
(penetration)
• Increasing rural incomes (market growth)

10. • Making effective use of the large available
infrastructure
• Post offices 1,38,000
• PCOs 2,00,000
• Heats (periodic markets) 42,000
• Meals (exhibitions) 25,000
• Mandis (agri markets) 7,000
• Public distribution shops 3,80,000
• Bank branches 32,000

11. Thank you