1. Objective
• Dedicated, results-oriented and client-focused management professional with over 2 years of
proven skills and track record in Business research, pre-sales & sales enablement, marketing &
competitive intelligence and sales support, with a strong desire to play an integral part in the
operation and success of an organization.
• Innovative strategic thinker and well-experienced in managing numerous projects, while
satisfying client’s needs and management’s objectives.
• Dependable professional with proven ability to thrive under pressure, deliver excellence,
establish authentic relationships.
Experience Summary
Since Nov 2012, working at Tata Consultancy Services as a Marketing Associate for Market
Intelligence and Research team. Experience in market research covering from Market Entry,
Opportunity Assessment, Go to Market, Win Loss Analysis, Market Trend Forecast.
Academic Qualifications
Course Institute & University
Year of
Passing
Aggregate
Percentage
MBA (Operations)
Welingkar institute of management development
and research, Mumbai
2012 63%
B.Tech. in
Mechanical Stream.
B.B.D.I.T & UP Technical University 2008 70.8%
H.S.C. Marshall School, Dehradun(I.S.C) 2003 84.25 %
S.S.C. Marshall School, Dehradun (I.C.S.E) 2001 81.5%
Professional Experience
Employer (current) : Tata Consultancy Services, (Since Nov 2012)
Position : Associate –Market & Competitive Intelligence Unit
Functional Area : Market Intelligence and Business Research
Responsibilities -
• Content Marketing:
o Identify multiple business / market problems within targeted industries and generate in-
depth research which later gets translated into White-Papers, Research Reports,
Infographics
o Generate external facing thought leadership content
o Track competition’s marketing mix and determine ROI
o Designed a dashboard to track multiple marketing channels of competition like events,
white papers, success stories, blogs, infographics, and social media coverage and analyze
Aditya Pratap Singh
E-mail:aditya.singh0885@gmail.com
Contact Number: +91 7767924602

2. it to identify their messaging, target industries, geographies, service offerings etc.
• Business Planning:
o Undertake opportunity assessment and market entry projects to advise organization on
new market opportunities, technology opportunities, addressing business problems etc.
o Interact with top executives and present them with new business ideas, feasibility study
to assist their unit’s strategic goals
o Met business requests involved feasibility assessment and ROI of new service offering,
M&A target identification and ROI, new sourcing location identification
o Regulator presentation on Industry Trends covering Banking and Financial, Insurance, Life
Sciences, Healthcare, Telecom, Retail and Consumer Goods, Utilities
• Advisor Relationship:
o Facilitate Advisor relation programs for the business unit for key Advisor firms including
Gartner, IDC, TPI (ISG), Ovum, Everest, PWC etc. with an objective to create awareness,
foster relationships
o Enhance TCS reputation and establish TCS as a market leader by providing TCS capability
inputs
o Attend webinars / analyst presentations on market trends
• Account Based Marketing / Strategy Support:
o Deals Win Loss analysis
o Assist sales and pre-sales team with Go to Market practice, by identifying potential
customers (Prospect Research), relationship enhancement areas within existing accounts
(Position Papers), upcoming opportunities within industries and geographies to target
(Market Insights and Industry Trend reports)
• Project management:
o Mentor a team of 4 analyst
o Resource allocation and quality control
Technical Skills
Tools MS Excel, Word , PowerPoint - Advanced, Gartner, Factiva, IDC,
Ovum, Forrester, Data Monitor, One source, Nelson Hall, Celent,
Everest, Crush Reports, Tower Group, EBSCO Database,
Zoominfo, Jigsaw
Methods SWOT, Porters Five Force, TOWS, PESTEL, PEST
Domain Experience BFS, Pharma, ERU, M&IS, LSHC, INS,TTH, Hi-Tech, Analytics
Management
Experience
Project Management - maintaining and delivering as per SLA’s,
Business Analysis - Mapping the client requirements with TCS
services proactively, capturing the requirements from various
verticals for research and building a process for various research
requirements
Business
Development
Research reports has added more value to the organization by
- Better relationship with various stakeholders through
information exchange
- Better engagement with client for cross selling
- Preparing effective sales pitches for the clients
- Tracking and preparing counter strategies for competitor

3. Achievements
• BPS market opportunity in Middle East.
• Evolved the Competitive Intelligence Unit for tracking and managing the Competitor Strategies.
• Built several new frameworks and models for analyzing the Outsourcing capabilities of the
prospects and market intelligence reports.
• Played a vital hand in preparing a tool for prioritizing the prospective clients which analyses the
various parameters automatically.
• Conducted presentation and walkthrough session with the Presales teams across India for
efficient and effective usage of the contents through self service and research access and request
process.
• Built a strong knowledge repository for efficiently fetching the reports and catering to business
requirements.
• Created a new process and framework in capturing the client footprint of the Competitors
Previous Experience Summary
• Infosys Technologies (Feb2009-Aug2009) - 6 months
• Wipro technologies (March 2010-Aug2010) - 6 months (Was promoted to “resource sharer” and
was aligned to train with the trainers for the newcomers)
Key Academic Projects and Assignments
• Summer internship in “Spin Knit Ltd., Kenya”
Responsibilities:
a) Structure and management of Kaizen promotion office (KPO)
b) Daily Waste Management in Wollen Department through inventory control system.
Highlights:
a) Reduced the cost of processing of hand knitting yarn (HKY) from $20 to $18 per piece.
b) Initiated “Daily Accountability Board” for the supervisors of all the departments.
• Hindustan Aeronautics Limited , Lucknow , Summer Training, 2006
Responsibilities:
a) Studied the methodologies involved in the various gyroscopic instruments along with
study of various accessories used in aircrafts.

4. Personal Details
Name: Aditya Pratap Singh
Date of Birth: 15th
Jan, 1986
Language competencies: English, Hindi
Gender: Male
Marital Status: Single