Learn more about the Snapchat platform, audience, and products that make it unique and the benefits the integration between Adjust and Snapchat offers. You will learn: - What the different ad formats look like - How to optimize them - How to measure their performance - How you create powerful audiences with Snapchat and Adjust See here for the video: https://www.youtube.com/watch?v=5nF4kkxc8_g

1. The Mobile Measurement Company

2. The Mobile Measurement Company
Your presenters
Juste Rastenyte
Product Marketing Manager
Adjust
Karlee Szeliga
Snapchat Business Specialist
Snap inc.
Samuel Bevan
Global Online Sales EMEA
Snap inc.

3. The Mobile Measurement Company
‣ We will record the webinar
‣ You will receive the slides & recording via Email
‣ Let’s make this interactive
‣ Q&A at the end
Housekeeping

5. The camera is the new home screen
Source: Snap inc. Internal
Data, as of Q1 2018

6. Chat Camera Discover
Why people use Snapchat
The best place to keep up with
people you care about most
The best way to capture the
moment and play with AR
The best stories and entertainment,
made for your phone

7. Snapchatters are…
Source: GlobalWebIndex
Q2 2017
Source: Snap Inc. Internal
Data as of Q1 2018
About 1 in 3 Adult Snapchatters
are Parents
of users are 18+80%
Of users are female55%
Of users are male45%
13% Dads
32% Parents
19% Moms

8. 63%30%28%24%22%70%46%37%33%27%
Reach an audience you can’t find
anywhere else
Base: US Snapchatters aged 13+
Source: Custom App Annie analysis commissioned by Snap Inc. Weekly
exclusive reach is based on the weekly overlap of active users on
Snapchat and competitor app; calculation equals (1-Overlap
Penetration); App Annie weights iOS and Android data in their sample to
reflect the general population of the market; Figures calculated for Q1
and Q2 2017
% of Snapchatters who do not
use other platform in any given
month or week
Weekly Reach Monthly Reach
% of Snapchatters who use
Snapchat and also use other
platform in any given month
or week

9. Manage campaigns easily with
Ads Manager

10. Snap AdsCompetitors
A Superior Ad
Unit

11. Understand your value proposition
Snapchat
empowers
user choice
Make it
simple
to choose
YOU
Content Is
Opt-to-View
11

12. 1. Build top snaps for 5 secs or less

13. Original
Make the
First 2s count
airbnb
Latest
Unforgettable trips
start with us
BOOK
NOW
INSTALL NOW
airbnb
Unforgettable Trips
INSTALL NOW Ad
airbnb
Unforgettable Trips
INSTALL NOW Ad

14. 2. Keep your objective in mind

15. What’s your objective
App Install Deep Linking

16. Visually demo
value prop
Strong CTA from
opening frame
App install goal
Drag and drop image here
Show App UX Strong VO CTA
Gametime
Last-Minute Tickets
INSTALL NOW Ad

17. Full screen canvas for direct response
Video Still Animation
Ad
Aaptiv
#1 Audio Fitness App
INSTALL NOW Ad
Postmates
Chicago, we get it.
INSTALL NOW Ad
Acorns
Invest Today!

18. 3. Keep it Simple - Framing & Messaging

19. The Frame
TVC Snap Ad
Draft Kings
The Game of Games
INSTALL NOW Ad

20. Clear Messaging
Before Recommended
Design Home
Style rooms with #1 Home Decor App
MORE
Ad
Design Home
Style rooms with #1 Home Decor App
MORE
Ad

21. 4. Purposeful Sound and Design

22. Sound Off Sound On
Fender
Fender Bluetooth Speakers
MORE
Ad
Fender
Fender Bluetooth Speakers
Ad
Importance of Sound

23. Highlight the CTA
Tapsports
Baseball ‘16
INSTALL NOW Ad
Shoedazzle
Buy now!
BUY NOW Ad

24. Create ads in Snap Publisher…

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25,000+
Apps
1,000+
Partners
User level data Ad interactions
Attribution
Analytics
Engagement
Fraud
Prevention
We enable you to measure, analyse and protect all
of your marketing data in one unified platform

26. The Mobile Measurement Company
Combining two forces
26
+

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‣ Fully automated
‣ Cost Data reporting
‣ Audience syncing
Deep integration

28. The Mobile Measurement Company
Be aware
28
Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7
% Retained
Churned users
Retained users
Potential retention
rate
Opportunity
Designated users
that will leave if you
do nothing

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of marketers prioritise precision
targeting campaigns for 201862%

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Reaching the right users to boost those KPIs

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All users who
saw your app
Acquiring new users

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Now It’s Up to You
Cross Promo Retargeting
Push
campaigns
Lookalikes

33. The Mobile Measurement Company
Boosting User Acquisition with Snapchat
Meetic Group
33
of the CPA compared to
other social media channels.
ROI increase since the
launch of the campaign.
Acquisition channel overall
in the past two months.
-70% > 50% #2

34. The Mobile Measurement Company
Thank You!
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