These slides will show you our latest Adjust features: Audience Builder Real ROI Hourly Aggregation On-The-Fly Timezones Find more here: adjust.com/overview/features/2017/02/15/announce-audience-builder-real-roi-timezone/

1. 1
The mobile measurement company
Moscow

2. 2
Simon Kendall
HEAD OF COMMUNICATIONS
PREVIOUSLY INTEGRATIONS
/ TECH SUPPORT
FTE #1

3. SDK SDK SDK SDK
Your App
3
Problem that Paul had in 2011:
+ Network conversion tracking duplicated & inconsistent
+ Metric definitions dependent on network
Ad
Network
Ad
Network
Ad
Network
Ad
Network
Ad
Network
Ad
Network

4. Your App
4
Initial Adjust offering:
Collect conversion tracking into a single SDK
Consistent, independent measurement – fair to all parties
Adjust SDK
Ad
Network
Ad
Network
Ad
Network
Ad
Network
Ad
Network
Ad
Network

5. Your App
5
Adjust SDK
Ad
Network
Third
Party
BI
Platform
But later on, networks became more
sophisticated with their use of data. And other
partners entered the scene that are also
operating on the data from your measurement
platform.
Larger datasets (including organics or other non-
conversions), more event detail, revenue data –
all increasingly requested by partners.
We provided as many options as we could, but
many marketers felt forced to submit more than
they were comfortable with. Where did that data
go? How was it used? Do any of my third parties
transmit data to places I dont’ know where it is?
Ad
Network
Analysis
Provider
Ad
Network

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Fraud

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Long term
user engagement

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1. Provide specific, granular target segments
to partners
2. Proactively clean up inaccuracies
introduced by UA fraud
3. Analyze ROI from users engaged over the
long term

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1. Segment your users based on rules and
conditions
2. Export advertising IDs with a secure link

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‣ trackers – which campaign a user is
attributed to;
‣ install date;
‣ device type;
‣ OS version;
‣ users' country, region, or language;
‣ previously executed events;
‣ revenue and LTV;
‣ time spent in the app;
‣ last activity time;
‣ installed app version;
‣ any campaign data.

12. Whales Loyalists Soft Launch Markets
12
AUDIENCE BUILDER
Push campaign
PLATFORM iOS
TYPE IDFA
TOTAL REVENUE > 100
REVENUE EVENTS < 20
PLATFORM iOS
TYPE IDFA
INSTALLED AT < 2016-06-01
LAST SESSION TIME < 2016-02-15
PLATFORM iOS
TYPE IDFA
COUNTRY SWEDEN
PLATFORM iOS
TYPE Push Token
DEVICE TYPE Tablet
78K 127K 49K
78K

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Each group gets a unique URL.

14. Your App
14
With the Audience Builder, you can customize and specify
exactly what groups and what sort of data your partners should work with.
It’s a good day for data security and user privacy.
Adjust SDK
Ad
Network
Ad
Network
Ad
Network
Ad
Network
Ad
Network
Ad
Network

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Real return on investment

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Revenues
Costs
DIVIDED
BY

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how costs are collected in a CPI model
Ad
Adjust
Tracking
App Store
AppReporting
click
with cost
attached
user redirected
to the store
user
installs
the app
install
sent
converted from
paid install with
cost data
costs++;
records click
and cost

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27 Launch-Day Cost Partners

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Available metrics
‣ cost
‣ paid_installs
‣ paid_clicks
‣ paid_impressions
‣ ecpc
‣ ecpm
‣ ecpi
‣ cohort_gross_profit
‣ return_on_investment

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Cost
statistics > Demo App
$0.98
$1.11
$1.02
$0.95
$1.15
$1.00
$0.97
$1.06
$0.94
$0.92
$1.19
$1.13
eCPM
$0.19
$0.14
$0.17
$0.20
$0.16
$0.15
§0.16
$0.19
$0.18
$0.13
$0.12
$0.17
eCPC
$2.55
$2.38
$3.10
$2.62
$2.39
$2.99
$2.01
$3.14
$2.17
$2.45
$2.76
$2.65
eCPI
$21,804
$8,046
$11,825
$9,696
$5,508
$13,056
$10,103
$19,118
$11,336
$22,755
$16,348
$149,595
Cost
$35,100
$43,498
$17,500
$30,973
$17,938
$10,671
$5,908
$4,297
$30,784
$3,727
$38,477
412,323
Revenue (Cohort)
$13,296
$35,452
$5,675
$21,277
$12,430
$2,538
- $4,195
- $14,821
$19,448
- $19,028
$22,129
$ 1,104.7
Gross profit
1.61x
5.41x
1.48x
3.19x
3.25x
0.81x
0.58x
0.22x
2.71x
0.16x
2.35x
2.17x
ROI
Facebook Installs
Remerge
Unity Ads
Liftoff
Applovin
Jampp
Vungle
Chartboost
Beintoo
Motive
Amazon
Total
This month

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CPC CPI CPM
attach parameters
to click
attach parameters
to impression

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Hourly Aggregation

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CXT Christmas Island Time UTC+07
DAVT Davis TimeUTC+07
DDUT Dumont d'Urville Time UTC+10
DFT AIX specific equivalent of Central European Time[5]UTC+01
EASSTEaster Island Summer Time UTC-05
EAST Easter Island Standard Time UTC-06
EAT East Africa Time UTC+03
ECT Eastern Caribbean Time (does not recognise DST) UTC-04
ECT Ecuador Time UTC-05
EDT Eastern Daylight Time (North America) UTC-04
AEDT Eastern Summer Time (Australia) UTC+11
EEST Eastern European Summer Time UTC+03
EET Eastern European Time UTC+02
EGT Eastern Greenland Time UTC-01
EIT Eastern Indonesian Time UTC+09
EST Eastern Standard Time (North America) UTC-05
AEST Eastern Standard Time (Australia) UTC+10
FET Further-eastern European Time UTC+03
FJT Fiji Time UTC+12
FKST Falkland Islands Summer Time UTC-03
FKT Falkland Islands Time UTC-04
FNT Fernando de Noronha Time UTC-02
GALT Galapagos Time UTC-06
GAMT Gambier Islands UTC-09
GET Georgia Standard Time UTC+04
GFT French Guiana Time UTC-03
GILT Gilbert Island Time UTC+12
GIT Gambier Island Time UTC-09
GST South Georgia and the South Sandwich Islands UTC-02
GST Gulf Standard Time UTC+04
GYT Guyana Time UTC-04
HADT Hawaii-Aleutian Daylight Time UTC-09
HAEC Heure Avancée d'Europe Centrale francised name for CEST UTC+02
HAST Hawaii-Aleutian Standard Time UTC-10
HKT Hong Kong Time UTC+08
HMT Heard and McDonald Islands Time UTC+05
HOVSTKhovd Summer Time UTC+08
HOVT Khovd Standard Time UTC+07
ICT Indochina Time UTC+07
IDT Israel Daylight Time UTC+03
IOT Indian Ocean Time UTC+03
IRKT Irkutsk Time UTC+08
IST Irish Standard Time[6] UTC+01
174 supported Timezones

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mwc ms17
Free trial of Adjust’s advanced features – Join our Mobile School sessions!
Audience Builder – in beta
Real ROI – in beta
Timezones – LIVE for everyone
Hourly Aggregation – LIVE for everyone
How do I get it?

25. 25
simon@adjust.com
Simon Kendall
Head of Communications