Every business wants the same thing, more eyes, more traffic, more customers. Ways to do this have changed over the years. Content and value rule. You can create long-lasting marketing assets by publishing blog articles optimized to get found and generate leads.

1. Inbound
Statistics 101 :
Blogging

2. 1 GOAL IN
MIND

3. Create long-lasting
marketing assets by
publishing blog articles
optimized to get found and
generate leads.

4. There are 31% more
bloggers today than
there were three
years ago
eMarketer, August 2010

5. 46% of people
read blogs
more than
once a day
HubSpot Science of Blogging 2010

6. Most
people
read 5-10
blogs
HubSpot Science of Blogging 2010

7. Nearly 40% of
U.S.
companies use
blogs for
marketing
purposes
eMarketer, August 2010

8. Blog frequency impacts
customer acquisition. 92%
of companies who blogged
multiple times a day
acquired a customer
through their blog
HubSpot State of Inbound Marketing, 2012

9. 57% of marketers
acquired customers
from blogging
HubSpot State of Inbound Marketing, 2012

10. Companies that blog 15+ per
month get 5x more traffic
than companies that don’t
blog
HubSpot Marketing Benchmarks from 7,000 Businesses

11. Companies that increase
blogging from 3-5x/month
to 6-8x/month almost
double their leads
HubSpot Marketing Benchmarks from 7,000 Businesses

12. An average company will
see a 45% growth in traffic
when increasing total blog
articles from 11-20 to 21-50
HubSpot Marketing Benchmarks from 7,000 Businesses

13. IMPACT OF MONTHLY BLOG ARTICLES ON
INBOUND TRAFFIC

14. IMPACT OF MONTHLY BLOG ARTICLES ON
INBOUND LEADS

15. Have questions?
Want to know more?
Think Inbound may be for you?
Im here to help

16. Adrian@Sociallyin.com
@adrianmarcus_
www.Sociallyin.com