1. EXTREMADURA:
STRATEGIC PARTNER

2. INVEST IN
EXTREMADURA
Extremadura is a Spanish region located next to the Atlantic ocean, with access to a market of
16.5 million consumers, within a radius of 400 km.
In and out freight hub. It is part of the 10 priority transport networks in the EU with access to
major ports of southern Europe.
A university with over 25 years of history, with the main degrees.
Network of Centers of R+D+I at the service for Entrepreneurship.
Competitive advantages for investment projects (labor costs, industrial locations, tax incentives,
financing tools).
The regional economy of Extremadura has seen its improvement in the rating by the most
important rating agencies.
More information:
www.investinextremadura.com
“The most attractive region of
southern Europe to invest”.
Success stories:
Extremadura as a logistic hub of southwest Europe.
The future increase of goods transit due to Panama´s canal upgrading, the super saturated hubs of
Rotterdam and Algeciras and the recent approval of the Atlantic corridor by the European Commission,
as one of the 10 priority corridors represent an interesting opportunity for high capacity direct
connection to the principal European logistic hubs.
Extremadura is objetive 1 for Europe.
Extremadura is given priority by the EU to support investment projects.
Porto
Aveiro
Lisbon
Sines
Algeciras
Paris
Madrid
Seville SPAIN
FRANCE
ATLANTIC OCEAN
Frankfurt
MEDITERRANEAN SEA
UNITED
KINGDOM
GERMANY
ITALY
London
Rome
Milan
Southwestern Europe Logistic Platform

3. TRADE PARTNER IDEAL
The trade between Extremadura and the United States has increased significantly in recent years.
Exports have increased with an annual compound growth rate of 20.9 % (2009-2013).
The most dynamic areas are the cork and its manufactured products, canned vegetables and
tobacco, which account for 81 % of the total exports to that country.
The number of companies in Extremadura that have exported to the United States has doubled
since 2009, reaching 180.
Although there was a decrease of imports from the USA due to the economic crisis, we can see a
significant recovery in 2013 with an increase of 55.7 % compared to 2012.
1
Alimentos de Extremadura.
Florida
Nueva York
Nueva Jersey
Michigan
Gourmet
products
Wines
Meats
TRADE MISSIONS
“Pimentón de La Vera, the best paprika in the world”.
Evolution of
exports
(2009-2013)
Evolution of
imports
(2009-2013)
8.120
21.001
11.844
7.860
NATURVIE
Oil and olives
PAGO DE LOS BALDÍOS DE SAN
CARLOS .Wines
MARQUÉS DE VALDUEZA
Wines
Sectors (2013)
cork and its manufactured products
canned vegetables or fruit sector
tobacco and substitutes
fruits
drinks of every kind (except juices)
furniture, chairs, lamps
other products
%
44
28
10
322
12
%
44
12
9765
16
Exports have multiplied
2.5 since 2009
Sectors (2013)
medical optical instruments
other chemical products
machinery & mechanical appliances
canned vegetables or fruit
plastic materials & manuf.products
wood pulp (recycled paper)
other products
Imports have increased
55 % compared to
2012
18.483
9.957
16.411
5.340
27.593
5.049
Amounts of thousands of Euros
Amounts of thousands of Euros
Casos de éxito:
PROMOTIONAL CAMPAIGN
CETARSA
Tobacco
CONESA
Canned vegetables
KIT EXTREMADURA
Kitchen furniture
PRODUCTOS LA HIGUERA
Gourmet chocolate fig
3
6 outbound trade missions
(Participation of companies in
Extremadura in Fancy Food)
12 inbound trade
missions: food industry,
construction and
renewable energy
2
POINT OF SALE PROMOTION

4. AND
Due to the Agrotech Project, Extremadura is developing all its potential to become an
international reference in the field of natural resources use.
Extremadura accounts for 8.1 % of the Spanish territory and stores 25 % of the
freshwater of the country.
40 water dams. In Extremadura there are hydro-electrical plants installed with a capacity of
2,193.84 MW, while the mini hydro-electrical plants have installed a capacity of 25.2 MW.
More than 3000 hours of sunshine in 2013.
257,000 hectares of irrigated land; 18,000 more planned for 2016.
Diversified and industrial agriculture: leader in crops like tomato, corn, rice, tobacco, wine, fruit
and cereal.
Agro innovation
Euronuts is a Project lead by PepsiCo to grow peanuts on a large scale for the first time in
Europe.
Biomass cultivation and pioneer energy facilities
Ence, Energía y Celulosa is the first European company in terms of production of the pulp of
eucalyptus and it is a leader in Spain in the generation of forest biomass for the production
of renewable energy.
The plant of generation of renewable electricity from biomass has an installed capacity of
20MW.
Acciona, SA, is a Spanish conglomerate group dedicated to civil engineering, construction
of infrastructure and energy production from renewable resources.
Acciona has built a plant to convert biomass in the town of Miajadas with an installed
capacity of 16MW.
Innovative companies
Vegenat is a company involved with the sector of Clinical Nutrition. Its strategy is the
innovation and its products are present in over 40 countries.
RD+I Centers
Farm La Orden-Valdesequera: Research and agribusiness development center.
Instituto del Corcho, la Madera y el Carbón Vegetal (ICMC): it aims to contribute, from
knowledge and scientific research, to protection and conservation of pasture and the
promotion of areas linked to the ecosystem, like cork, wood and charcoal.
Instituto Tecnológico Agroalimentario of Extremadura (INTAEX). R +D + I Center in the
field of food products.
Centro Tecnológico Agroalimentario of Extremadura (CTAEX). Private R + D + I Center to
contribute to competitive development of companies in the agriculture area and the
Consumer Safety.
AGROTECH
AGRICULTURAL
RESOURCES

5. START-UP REGION
Extremadura is a Start-Up region since it has the
best environment for the entrepreneurs to develop.
EXTREMADURA OPEN FUTURE
This initiative of the Government of Extremadura
and Telefónica aims to lure projects with high
entrepreneurial talent, for its acceleration,
enhancement and future development.
TED Badajoz
OTHER KEY PARTNERSHIPS
To enhance the productivity and competitiveness of companies in the region, an
agreement with Microsoft was signed. This Agreement includes the creation of an
“innovation lab”, a center of innovation for entrepreneurs, SMEs and the education
community. Microsoft will provide the access to BizSpark program to entrepreneurs and
technology-based new companies.
Extremadura and the Enterprise Forum Global (MITEF) foundation, under the
Massachusetts Institute of Technology, signed a collaboration agreement with the aim to
promote innovation and the tech based start-ups in the region.
TECHNOLOGY INCUBATORS
Jesús Usón Minimally Invasive Surgery Center: development of R + D + I projects in the
field of biotechnology.
Scientific Technological Park of Extremadura: FUNDECYT-PCTEX with two locations, in
Badajoz and Caceres, it develops and promotes R + D + I projects in the technological
field. It belongs to the European network Enterprise.
European Business and Innovation Center (CEEI). It aims to promote innovation,
diversification of productive activity and technological and economic development of
Extremadura.
Success stories:
ICT Services Companies:

6. Historical and Cultural Heritage
Caceres. The old town of Caceres is one of the most
complete and better conserved European medieval towns. It
consists of buildings from the Middle Age and the
Renaissance.
Royal Monastery of Santa María de Guadalupe: Facing the
Plaza Mayor (main square), from the top of the stairs, the
beautiful Gothic façade of the church of the sanctuary
dominates de city.
Mérida. Founded in 25 B.C. by Roman Emperor Octavio
Augusto. The grandiosity of its archeological ensemble
makes it one of the most important and extensive in Europe.
Historical legacy: Link with Latin America
Route of the discoverers. Through this route you’ll learn more
about Extremadura, its peoples, culture and gastronomy,
reviving the great deed of discoverers of Extremadura like
Vasco Núñez de Balboa, Hernán Cortés or Hernando de Soto,
who discovered Florida and explored the Mississippi River.
This historical and cultural legacy contributes to the
privileged framework of relationships with Latin American.
Cultural life
Extremadura brings together the historical heritage with
modernity.
MEIAC (Ibero-American Museum of Contemporary Art) and
Helga de Alvear. Two large museum centers offer the best of
contemporary art.
Festival Internacional de Teatro Clásico of Mérida. Its sixty
editions support the prestige of this Greco-Roman theater
festival. The only festival in the world which is represented in
three Roman theatres (Mérida, Medellin and Regina).
Womad-Cáceres. Ethnical and multicultural music and dance
festival in which groups of the five continents perform.
CULTURE
A N DTOURISM
Nature, historical heritage, art, gastronomy and
tradition have come together in Extremadura. Its
three enclaves declared World Heritage by the
UNESCO make this region a true open-air museum.
Natural areas
Experience nature in its purest. Stroll through
extensive pasture in the shadow of oaks and
ancient oaks. Immerse yourself in unique natural
sites like the Monfragüe National Park or the
International Tagus Natural Park, where you can
feel the living nature passionately. Dive yourself in
its pure and crystalline waters, look at its wildlife
and vegetation. The natural wealth of Extremadura
will allow you to play outdoor sports in any corner.
Extremadura is one of the most important European
destinations for those who love ornithology. It is
possible because of the wide range of habitats
which it has, from the high mountain in Gredos to
the plain La Serena or Llanos de Caceres and
Trujillo, and its strategic position in migratory
routes of many birds.

7. Regional Government of Extremadura
Presidency
General Direction of External Action
06800 MÉRIDA
SPAIN
Tel: +34 924 003494
diegoalberto.goenaga@gobex.es
www.gobex.es