Current data shows that user generated content (UGC) is one of the most trusted sources of information, driving 29% higher conversion rates on websites and influencing 90% of purchase decisions. Learn how Adobe Experience Manager Livefyre enables you to discover, organize and publish a constant flow of trusted UGC onto owned properties to invigorate content strategies, engage and influence audiences and drive revenue.

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Adobe Experience Manager Livefyre Overview
November 2017

2. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Experience Manager Livefyre
Discover, organize and publish a constant flow of trusted user
generated content onto owned digital properties to invigorate
content strategies, engage and influence audiences and drive
revenue.
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3. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
What you can do with Experience Manager Livefyre
Deliver compelling experiences
with user generated images,
videos and comments
Add sidenotes, polls, reviews
and more to make your
website interactive
Create live blogs that pair
UGC with your own brand
editorial
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4. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Experience Manager Livefyre drives all areas of your business
B2B B2EB2C
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What Sets Us Apart
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ALL-IN-ONE SOLUTION
Broad set of engagement and
visualization tools that eliminate the
overhead of managing multiple
vendor solutions.
SCALABLE TECHNOLOGY STACK
Add Experience Manager Livefyre to
your other Adobe Experience Cloud
solutions to build out a robust,
enterprise-level marketing stack.
INDUSTRY-LEADING MODERATION
Ranked as a top leader in moderation
capabilities by Forrester* and rights
management workflows save time and
reduce risk.
TESTING AND OPTIMIZATION TO
DRIVE CONVERSION
With Adobe Target, marketers can test
and optimize UGC experiences to meet
conversion goals.
UNIFIED DAM
With native integrations to AEM
Assets, store and organize brand-
created content alongside UGC.
PERSONALIZED EXPERIENCES
Personalize UGC with powerful AI and
machine learning capabilities of Adobe
Sensei in Adobe Target to meet
conversion goals.

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Livefyre Capabilities
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ENGAGE
Build trust, foster
conversation, test,
optimize and
personalize, generated
leads and conversion
PUBLISH
Easily deliver
content to
websites and apps
ORGANIZE
Streamlined rights
requests, content
moderation and asset
management
DISCOVER
Qquickly search
and source UGC

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DISCOVER: Quickly search and source UGC
 Find and save UGC from social networks, powered by official partnerships
 Define curation rules that leverage machine learning to automate the
process and help you identify the content that matters
 Search and import UGC and associated media directly into AEM Assets or
other asset management systems
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ORGANIZE: Streamline content workflows
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Easy Rights Requests
Get explicit rights to use the best UGC on the web,
satisfy your legal team with complete audit history,
and automatically approve content in real-time.
Bullet-proof Content Moderation
Use a prioritized inbox with automatically flagged hate speech
and offensive content that makes it easy for moderators to view
questionable content the moment it arises.

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ORGANIZE: Centralize asset management with AEM Assets
Store and organize brand content alongside UGC
with the industry’s first unified DAM enabling you to
easily collect valuable assets for future use.
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Automatic Syncing
with AEM Assets
Compatible with
AEM SmartTags
Drag-and-Drop assets
into your library

10. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
PUBLISH: Easily deliver content
 Create media walls, mosaics and filmstrips containing images and videos with
out-of-the-box visualization tools
 Customize your own visualization using Experience Manager Livefyre APIs
 Easily deploy visualizations in AEM Sites by dragging and dropping Experience
Manager Livefyre apps directly onto your page
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11. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
ENGAGE: Foster conversation
Make your sites and apps as engaging as social
media channels by sparking interaction and
conversation with Polls, Reviews, Comments,
Sidenotes, and Chat.
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ENGAGE: Connect and inspire employees
 Encourage employees to collaborate, interact and foster community
 Enable employees to give feedback on their experiences
 Provide a channel for organizational transparency, with company
feedback, conversation, and active response to employee sentiment
 Demonstrate that the company values its employees by
incorporating their content
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13. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
ENGAGE:
Capture leads, drive downloads, increase time on site
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Lead Generation
Place call-to-action buttons under
UGC to capture leads
App Downloads
Prompt users to
download an app
Article Referrals
Increase time on your website by linking
users to articles related to pieces of UGC

14. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
ENGAGE: Increase conversion and revenue
UGC Commerce
Place UGC directly on product detail pages to influence
last phase of purchase
Place customizable CTA buttons on images and videos
in media walls, mosaics and filmstrips that drop users
directly into the purchase path
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Shoppable Media/Dynamic Media
Add clickable hotspots to user generated photos and videos to
make content truly shoppable.

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ENGAGE: Fully customizable live blogging
Make any event, conference, breaking news, or press
announcement real-time and engaging
 Easily drag and drop content from your editorial team and
community to craft an authentic story
 Build your own narrative by adding text, photos, and videos
directly from the editor
 Allow editors to update a story simultaneously, visualizing their
changes in real-time
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16. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
ENGAGE:
Test, Optimize and Personalize UGC with Adobe Target
 Test static content against real-time UGC
 Establish the optimal positioning of UGC on
a page
 Determine a single user’s interest and
personalize UGC experiences to their
affinity
 Identify the best channel for displaying
UGC, such as product websites and media
walls
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17. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
+66% time spent on site
77%
NEW VISITOR LEADS
10%
Increase in brand
awareness
4.5M page views
UGC engagement strategies pay off for brands that do it right
+200% increase in yearly
sponsorships
52%
NEW VISITOR LEADS
30xINCREASE IN PAGE VIEWS
London
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Experience Manager Livefyre Customers
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TRAVEL & HOSPITALITY
MEDIA & ENTERTAINMENT
RETAIL & CPG
TECHNOLOGY
FINANCIAL SERVICES
MANUFACTURING
Education/Government
London
HEALTHCARE

19. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
For more information about AEM
Livefyre, please contact
miguelrb@adobe.com
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