This document discusses how leading sales organizations use digitalized sales processes to accelerate sales cycles and close deals faster. It outlines five ways to do this: focus on the right prospects, create a personalized buyer's journey, make it easy to buy, make it easier to sell, and build deeper connections. It then provides data on the benefits organizations see from adopting digital transformations like e-signatures.

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© 2019 Adobe. All rights reserved. 10/19
Here’s how leading sales organizations take
advantage of digitalized sales processes.
Five ways to ­accelerate
the sales cycle and
close deals faster.
1
2
4
5
3
Focus on the right prospects.
Create a personalized buyer’s journey.
Make it easy to buy from you.
Make it easier to sell.
Build deeper—and broader—connections.
Identify your most profitable prospects through digital transformations, the
use of technologies like e-signatures, and integrated data from customer
relationship management (CRM) systems and other internal systems.
Use an automated system that intelligently recommends
the right content for your buyer at the right time.
Create a buying journey that is not only personalized, but easy to
step through, with fewer errors and less frustrating inconveniences.
Use innovative digitalized processes to create a
win-win for all, with faster and more efficient sales
cycles, and customers who are happy and loyal.
Align all of the stakeholders, whether a decision-maker or an influencer,
right from the start and keep everyone in the loop automatically.
94percent
Of organizations with
e-signature technology can
better identify the most
profitable buyer profiles,
customers, and accounts
59percent
Recognize the importance
of CRM data in the
customer journey
84percent
Use an intelligent digital
platform to automate the
document lifecycle process
90percent
More likely to adopt
e-signatures to speed
approvals
3x
More likely to see
faster and more
efficient sales cycles
60percent
Identify and target new
customers based on their most
profitable customers as a result
of a digital transformation
80percent
More likely to
improve customer
retention
80percent
Use intelligent document, content,
and process automation to reduce
customer friction points
39percent
Of leading sales organizations—
with highest profits and most
returning customers—use
e-signatures
3x
More likely to
reduce customer
acquisition costs
Try Adobe Sign today
and see what kind of impact you can achieve
28xfaster time-
to-business
420%
Return on
investment
1.5hours
Time saved per
employee
$6Saved per
transaction
Sources:
“E-Signature & Sales Operations: A Catalyst for Better Sales Performance,” Aberdeen, October 2017.
“E-Signature & Integrated Sales Technologies: Accelerating Success for Businesses & Buyers in 2019,” Aberdeen, August 2019.
“Modernize and Transform Your Sales Organization,” Aberdeen, September 2019.
“Customer Experience as the Catalyst for Digital Transformation,” a commissioned study by 451 Research, February 2019.
“The Total Economic Impact of Adobe Sign,” a commissioned study conducted by Forrester Consulting on behalf of Adobe, August 2019.
Adobe Sign