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Infographic: Adobe State of Create 2016 Study

Our latest State of Create Study links being creative to stronger personal and professional success. Here's a look at results from U.S. respondents. Check out the full study showing results from the UK, Germany, France and Japan: http://bit.ly/2e766tr

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Infographic: Adobe State of Create 2016 Study

  1. 1. LEARNING BY “DOING” 85% Follow Adobe on LinkedIn and Twitter $ BELIEVE CREATIVITY IS STIFLED BY OUR EDUCATIONAL SYSTEM 71% DEVELOPING A WIDE VARIETY OF STUDENT SKILLS 79% 83% CREATIVITY OVER MEMORIZATION 78% STATE OF CREATE: 2016New survey links being creative to stronger personal and professional success. The “State of Create: 2016” study findings came from an online survey of 5,026 adults (18+ years of age) in the U.S., U.K., France, Germany, and Japan; this included 1,009 U.S. adults. Research was conducted from September 19, 2016 to October 3, 2016. The report was commissioned by Adobe and produced by the research firm Edelman Intelligence. The margin of error for the U.S. sample is +/- 3.1% and for the global sample is +/-1.4%. This study builds on research conducted among comparable audiences in March – April of 2012. * Creators are those respondents who identify as “someone who creates.” ** Based on reported household income. For more information about the Adobe State of Create study, please visit adobe.com/go/stateofcreate2016. feel the U.S. is not living up to its creative potential. of U.S. respondents believe that unlocking creative potential is key to economic growth. Almost 9 in 10 say businesses that invest in creativity are more likely to increase employee productivity, foster innovation and have satisfied customers. Creativity and design make for good business. U.S. respondents say being more creative makes people better: ...yet only 5 out of 10 say they are creative. People who create have stronger self-worth. Governments and schools have a creativity imperative. Compared to non-creators, creators* are more likely to describe themselves as: 83% 79% A large majority want schools to foster creativity by prioritizing... +27 +21 +11 +15 INNOVATIVE CONFIDENT PROBLEM SOLVERS HAPPY U.S. creators also report 17% higher household income** than non-creators. PERCENTAGE POINTS PERCENTAGE POINTS PERCENTAGE POINTS PERCENTAGE POINTS feel it’s important for businesses to focus on good design. 86% STUDENTS 84% WORKERS 86% 85% LEADERS PARENTS