1.
LEARNING
BY “DOING”
85%
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BELIEVE CREATIVITY
IS STIFLED BY OUR
EDUCATIONAL
SYSTEM
71%
DEVELOPING A
WIDE VARIETY OF
STUDENT SKILLS
79%
83%
CREATIVITY OVER
MEMORIZATION
78%
STATE OF
CREATE: 2016New survey links being creative to stronger
personal and professional success.
The “State of Create: 2016” study findings came from an online survey of 5,026 adults (18+ years of age) in the U.S., U.K.,
France, Germany, and Japan; this included 1,009 U.S. adults. Research was conducted from September 19, 2016 to October
3, 2016. The report was commissioned by Adobe and produced by the research firm Edelman Intelligence. The margin of
error for the U.S. sample is +/- 3.1% and for the global sample is +/-1.4%. This study builds on research conducted among
comparable audiences in March – April of 2012.
* Creators are those respondents who identify as “someone who creates.”
** Based on reported household income.
For more information about the Adobe State of Create study, please visit adobe.com/go/stateofcreate2016.
feel the U.S. is not
living up to its
creative potential.
of U.S. respondents believe that
unlocking creative potential
is key to economic growth.
Almost 9 in 10 say businesses that invest
in creativity are more likely to increase
employee productivity, foster innovation
and have satisfied customers.
Creativity and design make
for good business.
U.S. respondents say being more
creative makes people better:
...yet only 5 out of 10
say they are creative.
People who create have stronger self-worth.
Governments and schools have
a creativity imperative.
Compared to non-creators, creators* are more likely to describe themselves as:
83% 79%
A large majority want schools to foster
creativity by prioritizing...
+27 +21 +11 +15
INNOVATIVE CONFIDENT PROBLEM SOLVERS HAPPY
U.S. creators also report 17% higher household income**
than non-creators.
PERCENTAGE
POINTS
PERCENTAGE
POINTS
PERCENTAGE
POINTS
PERCENTAGE
POINTS
feel it’s important
for businesses to focus
on good design.
86%
STUDENTS
84%
WORKERS
86% 85%
LEADERS PARENTS