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Chapter 4.1 ( week 8) Electronic Commerce Systems McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.
Learning Objectives ,[object Object],[object Object],[object Object],9-
Learning Objectives ,[object Object],[object Object],9-
Case 1: KitchenAid and the Royal Bank of Canada ,[object Object],[object Object],[object Object],[object Object],9-
Case Questions ,[object Object],[object Object],9-
Case Questions ,[object Object],9-
Introduction to e-Commerce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9-
The Scope of e-Commerce 9-
E-Commerce Technologies 9-
Categories of e-Commerce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9-
Essential e-Commerce Architecture 9-
Access Control and Security ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9-
Profiling and Personalizing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9-
Search Management ,[object Object],[object Object],[object Object],[object Object],9-
Content and Catalog Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9-
Workflow Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9-
Example of Workflow Management 9-
Event Notification ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9-
Collaboration and Trading ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9-
Electronic Payment Processes ,[object Object],[object Object],[object Object],[object Object],[object Object],9-
Electronic Payment Processes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9-
Electronic Payment Example 9-
Securing Electronic Payments ,[object Object],[object Object],[object Object],[object Object],9-
E-Commerce Application Trends 9-
Case 2: Entellium, Digg, Peerflix, Zappos, and Jigsaw ,[object Object],[object Object],[object Object],[object Object],9-
Case Study Questions ,[object Object],[object Object],[object Object],9-
E-Commerce Success Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9-
Differences in Marketing 9-
Web Store Requirements 9-
Developing a Web Store ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9-
Serving Your Customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9-
Managing a Web Store ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9-
B2B E-Commerce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9-
E-Commerce Marketplaces ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9-
E-Commerce Marketplaces ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9-
E-Commerce Portals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9-
B2B E-Commerce Web Portal 9-
Clicks and Bricks ,[object Object],[object Object],9-
E-Commerce Integration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9-
Other Clicks and Bricks Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9-
E-Commerce Channel Choices ,[object Object],[object Object],[object Object],[object Object],9-
E-Commerce Strategy Checklist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9-
Case 3: eBay versus Google and Microsoft: ,[object Object],[object Object],[object Object],[object Object],[object Object],9-
Case Study Questions ,[object Object],[object Object],9-
Case Study Questions ,[object Object],9-
Case 4: eBay, Running the Right Play ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9-
Case Study Questions ,[object Object],[object Object],[object Object],9-

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Week 8

Notes de l'éditeur

  1. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-
  2. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-
  3. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-
  4. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-
  5. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-
  6. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-
  7. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-
  8. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-
  9. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-
  10. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-
  11. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-
  12. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-
  13. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-
  14. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-
  15. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-
  16. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-
  17. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-
  18. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-
  19. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-
  20. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-
  21. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-
  22. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-
  23. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-
  24. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-
  25. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-
  26. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-
  27. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-
  28. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-
  29. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-
  30. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-
  31. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-
  32. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-
  33. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-
  34. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-
  35. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-
  36. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-
  37. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-
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  39. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-
  40. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-
  41. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-
  42. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-