The document discusses real estate marketing strategies during economic downturns. It recommends increasing marketing budgets when competition is lower. It emphasizes online marketing and getting coverage on news sites and blogs. Specific strategies mentioned include highlighting green projects to save on energy costs, optimizing websites and content for search engines, and submitting articles to other sites to drive traffic back to company websites. Mistakes to avoid include lack of communication, unrealistic budgets, and leaving marketing to non-real estate specialists. The crisis creates opportunities for those who diversify services, strengthen their portfolio, and stay updated on market trends.

1. Real Estate Marketing in Crisis Periods Part 1I The newest trends which will influence real estate market during crisis “ During an economic downturn you need to increase your marketing dollars to ensure you are ahead of the competition” Kate Coldwell, Chief Marketing Officer Thomson Reuters 18th of February 2009 – Radisson SAS Hotel, Bucharest CIJ Progressive Learning Program Presented by Adrian Niculescu