The first of the two workshops presented in Bucharest and sponsorised by CIJ.

1. Real Estate Marketing in Crisis Periods Part 1 To make a difference in a crowded real estate market “ During an economic downturn you need to increase your marketing dollars to ensure you are ahead of the competition” Kate Coldwell, Chief Marketing Officer Thomson Reuters 27 th of January, 2009 – Radisson SAS Hotel, Bucharest CIJ Progressive Learning Program Presented by Adrian Niculescu

5. Real Estate Marketing in Crisis Periods Make the most of your marketing spendings: Should be measurable, accountable and scalable; You should only pay as much as you need to and you should get what you paid for; Advertising should be flexible. You should be able to start, stop or cancel your media buy at any time you choose; Your communications should be asset-based not campaign-based; Be innovative!