OgilvyOne Bucharest presentation at Digital Forum 2008

1. A practical presentation about digital myths

3. Myth 1 We understand teenagers & we are using that knowledge when designing campaigns

5. We understand teenagers & we are using that knowledge when designing campaigns This is the first Level-2 hi5 profile I found. It took 20’’ to find this picture. She’s a 17yo teenager from Slobozia, younger sister of my former classmate.

6. We understand teenagers & we are using that knowledge when designing campaigns ?

7. Myth 2 And the brand said “let there be the site”

11. A simple website is a good start

13. Dove Club – a digital loyalty club

15. A simple website is a good start ?

16. Myth 3 The brand, the forum, and the games

21. FordGame.be – voice controlled game to advertise Fiesta’s voice control features

22. Forums and games keep maintain user interest and make them re-visit the website ?

23. Myth 4 Online advertising is about banners

28. Online advertising is about the banners ?

29. Myth 5 Viral me this, viral me that

32. Everything can be viral ?

33. Myth 6 Good things happen to those who blog

35. If you ask them nice, bloggers will write about your brand ?

36. The task for the next 20 minutes The year is 2023. Drago ş is 30 now. We need to brainstorm some ideas for a new campaign built especially for him and people like him . Our brand is ACME, the famous supplier for WB.