1. 7Ps http://www.youtube.com/watch?v=xC-RtLS06NM

2. 7Ps Jollibee Chicken Joy Potential (Total Market) In the last 25 years, Chickenjoy has evolved from just a plain chicken product to a strong and well-loved brand in the QSR (quick service restaurant) industry. It reached the level of having an established emotional affinity among Filipinos given its constancy as a functional product and the heritage that it continuously imparts in every household. Primary Target Market Moms and dads with kids (0-12 years old), across socio-eco classes, chicken eaters Positioning A uniquely delicious total sensory experience enjoyed by the whole family: Crispylicious, juicylicious, amoy delicious and gravylicious. Satisfies not only your family’s craving for a delicious chicken meal but also your family’s needs for bonding moments. Product Best tasting chicken: Jollibee Chickenjoy Price value-for-money price (2006): 1-pc Chickenjoy or Spicy Chickenjoy with rice & gravy: P56.00; delivery: P61.60 2-pc Chickenjoy or Spicy Chickenjoy with rice & gravy: P99.00; delivery: P108.90 Place All Jollibee stores nationwide- Dine-in, take-out counters and delivery (currently, there are more than 600 stores nationwide) Promotion TVC, Print, and Billboard