findings and recommednations from piloting of social accounting toolkit developed by Adrian Ashton for Supporters Direct given at national conference on 12 June 2010 http://www.supporters-direct.org/page.asp?p=6442

1. The Social Value of Football
- now we know how to measure it,
the why, how and “yeah but...”s
Adrian Ashton
www.adrianashton.co.uk

2. What’s in it for you?
• Better reporting
• Better management information
• Identify areas of excellence
• PR...
Adrian Ashton

3. What could kill it before you start?
• Time
• Perceived (ir)relevance
• Fear...
• Too much information needed that we don’t
have and will be too difficult to capture
Adrian Ashton

4. What could kill it before you start?
• Time
– Pick and choose indicators
– Potentially 2 days work
• Perceived (ir)relevance
– Changing legislation
– Strengthen arguments and case for support
• Fear
– Don’t have to tell everyone about everything you
‘uncover’...
Adrian Ashton

5. What about the information needed?
• Measures designed to use information that (in
theory) club should already be capturing:
– Invoice registers
– Staffing records
– Policies
– Minutes of meetings
– Details of Trust members/ticket sales
– Records of community activity

6. What you need to get started
• Other clubs sharing experiences
• Appendices to research report
– http://valuefootball.substance.coop/
• SROI Network and SAN
– www.sroi-uk.org
– www.socialauditnetwork.org.uk
Adrian Ashton

7. What you need to get started
• Other clubs sharing experiences
• Appendices to research report
– http://valuefootball.substance.coop/
• SROI Network and SAN
– www.sroi-uk.org
– www.socialauditnetwork.org.uk
Adrian Ashton