When you’ve got something great to offer mobile users, you don’t have to go out there and do all the hard work of finding them. Rendezvous does that for you. Rendezvous is a cloud based social recommendations engine for mobile operators, content developers & apps stores that helps you find the right audience for digital goods. Rendezvous social graphs deliver improved recommendations and can be extremely helpful to content developers looking to launch new products in new or existing markets.

1. New Consumer Acquisition
via
Digital Social Recommendations

2. We help organizations understand and find new customers, using our
social recommendation engine and graph technology

3. The Rendezvous advantage
Targeted
Audiences
Rendezvous filters
database for targeted
audiences.
Rendezvous delivers
trusted recommendations to
any connected device, via
text/voice/video.
Consumers purchase
product or register for
service
Recommendations
Inventory
(Web and mobile)
Defines digital
campaign objectives
New Rendezvous
users added via
‘Share’ functionality.
Receptive
audiences are
identified.
ADVERTISER

4. How You Benefit
Advertiser Benefits
SOCIAL MEDIA
Facebook, Google,
LinkedIn
WEB
Google Adwords,
Facebook Ads, Email,
websites
MOBILE
Smartphone Apps,
SMS, USSD, PCM
Content
Management &
Delivery
User & Content
Indexing
Campaign
Manager
Recommendatio
n Analytics
All channels are fed through Rendezvous for
big data indexing and analysis.
Digital
Channels
1. CPA-based campaigns for
improved RoI
2. Convenient agency support and
access
3. Supports multiple channels:
SMS, Web, Mobile
4. Higher conversion rates of up to
400%
5. Simple, easy-to-use Campaign
Manager with powerful analytics
6. Deploy an entire digital
marketing campaign from one
interface
7. 100% NCA and WASPAG
compliant

5. Campaign Manager for Rendezvous
 Easy to learn - no complicated setup needed
 Manage your entire digital consumer database with one tool
 Track and manage your mobile and digital campaigns
 Review the analytics and calculate your key marketing metrics
 Get access to key consumer audiences

6. Campaign Manager incorporates multiple channels
 Supports Google, Facebook, SMS and web banners
 Integrate all your digital marketing channels in one place
 We are always adding more channels

7. Campaign Manager – powerful analytics
 See how all your digital marketing channels perform in one view
 Analyze your performance for each individual channel
 Quick report generation for sharing with clients

8. Integration of Rendezvous into Digital Creatives

9. Case Study – MNO in Nigeria
Challenge:
MNO in Nigeria wanted to reward high net worth subscribers to retain them on their network as part of
their CRM initiative.
Solution:
Rancard deployed Rendezvous via mobile SMS
channels to reward their users with African and
football news content that was relevant to users.
Results:
Compared to the standard conversion rate
of 1% with SMS blasts, Rancard’s viral
marketing technology was seen to be
several times more effective during the first
week. Over a 6 month period, the VOA and
ESPN service base grew by 1,600% from
user recommendations: 40,000 to 700,000
users.
Service Invites
Accepted
Invites
Conversio
n Rate
VOA 822 217 25%
ESPN 4,893 915 19%

10. Developing Campaign Drivers
Social engagement
Phase One
Phase Two
In app recommendations
Mobile app / website/SMS / voice Events
Experiential media
create and engage potential customers
with access to exclusive free digital content
, branded by agency , recommend new
products to engaged users
Core Message :Build message around user
value propositions
Build graph of
user interests
Drive new
product
penetration
Goal: Learn 3 user preferences, increase
signups
Typical Campaign Rollout

11. Example for a banking client in Nigeria

12. Campaign Name: “Independence”
Target consumer insight: SMEs value their financial independence and do not want to
approach banks because they think they cannot obtain financial support or fear rejection.
Campaign Idea:
Gain your independence by deciding
which bank supports your business in
the best way possible.
Consumers’ Reasons to Believe:
• Bank supports the dreams of Nigerians by
providing the lowest business transaction costs.
• Bank gives business owners the choice of
comparing the costs of an account with other
banks and choosing what’s best for them.
• You only gain independence on your business
when you’re satisfied you have the best deal in
Nigeria. Bank gives you that.
Consumer Offer:
Get a life-changing offer to get a new
business account with Bank worth NGN
5,000. (T&Cs apply.)

13. Campaign Concept: “Independence”
Target consumer insight: SMEs value their financial independence and do not want to
approach banks because they think they cannot obtain financial support.
Phase One: Build graph of user interests
Mobile
Desktop and
PCs
Rancard will deliver:
• Embeddable short URL for
digital marketing use
• Mobile Apps (Android, iOS)
 Includes business news
 Forex Calculator (from Bank)
 Enter contest
Rancard will deliver:
• Embeddable shortened URL
for digital marketing use
Bank Digital Marketing agency
will deliver:
• Digital Marketing plan for
placement
• Preparation of creatives and
integrate short URL.
Bank Digital Marketing agency
will deliver:
• Execute digital marketing plan
to support download of app

14. Campaign Concept: “Independence”
Target consumer insight: SMEs value their financial independence and do not want to
approach banks because they think they cannot obtain financial support.
Phase Two: Drive New Product Penetration
Social engagement
In app recommendations
Experiential media
Rancard can deliver:
• From mobile app, we can:
 Deliver in-app notifications
 Recommend to friend for
points
 Check and Share latest forex
info
 Enable content entry
Rancard can deliver:
• From mobile app, we can:
• Alert user to new Bank events
• Deliver digital content (news,
downloads, etc.)
Rancard can deliver:
• From mobile app, we can:
• Enable Live Chat integration
with a Bank service
consultant
This is to create the data
trifecta from each app user.
1
App user
2
Contacts
3
User Actions
4XConsumer Base Growth

15. About us
2012 Award finalist
60+ Operator
connections in 30
countries and 3
continents.
Backed by Intel,
Adlevo and
Peninsula Capital.
Leading social
discovery technology
Profiled by:
2012 Meffy’s finalist
for Discovery and
Engagement
world class tech company with
platforms
for discovery, delivery
and monetization.