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Andrew Girdwood, Media Innovations Director, digitasLBi - search, content and social strategy

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ad:tech London
ad:tech London

Andrew Girdwood, Media Innovations Director, digitasLBi ad:tech London 2013 presentation on consolidating search, social and content marketing strategies

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SEAR C H , C ON TEN T AN D SOC IAL STR ATEGY 1 2 T H S E P T E M B E R 2 0 1 3 Andrew Girdwood Media Innovations Director Andrew.Girdwood@LBi.com +44 131 555 4848 @AndrewGirdwood
We are publishers
Wookie The Chew www.jameschance.com
Paul and Tracey sitting in a tree, K-I-S-S-I-N-G First comes love, then comes marriage, then comes baby in a rotten cabbage!
Why does it matter?
Outreach
Engaging content
Holy Grail?
#1 Audiences #2 Newsroom #3 Mutual KPIs #4 Frameworks
Audiences
Newsroom
Mutual KPIs
Frameworks
Paid Search
Community Response
Social ads
Content first
In a publishing world; think like a publisher.
Thank you! Media Innovations Director, DigitasLBi E: Andrew.Girdwood@LBi.com S: AndrewGirdwood @ Twitter, Google+, Pinterest, AdN, et al…
Flickr credits http://www.flickr.com/photos/wallyg/2259021991/ http://www.flickr.com/photos/23222872@N00/434323908/ http://www.flickr.com/photos/54238124@N00/2278072114/ http://www.deviantart.com/art/Holy-Grail-Santo-Grial-333133688 http://www.flickr.com/photos/23597967@N00/3084783985/ http://www.flickr.com/photos/77422674@N00/693945631/ http://www.flickr.com/photos/65567316@N00/5392544132/ http://www.flickr.com/photos/62133405@N05/6176869823/ http://www.flickr.com/photos/13066221@N03/2230095723/ http://www.flickr.com/photos/73919614@N00/3638360458/

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Andrew Girdwood, Media Innovations Director, digitasLBi - search, content and social strategy

Notes de l'éditeur

  1. Winnie-the-Pooh and chums at the Donnell Library Center – A. A. Milne.
  2. From creation we get mashups – from Winnie the Pooh to Wookie the Chew.