4. New Brand Claim: You´ve found gold Towards customers (B2B): We generate quality leads for you (Bringing more customers to our customers) Towards users (B2C): Trusted local „finder“ anytime anywhere. (you´ve found gold)
6. 3. New font 2. Added dot cz 5. New claim 1. Text / symbol re-arrangement 4. Symbol refinement (inc. gradient option) The Brand´s New Visual Identity
7. The Brand´s New Visual Identity Strategic alignment of the sister brands into one visual system
8. The Brand´s New Visual Identity ..last but not least.. Corporate Dated Stiff Publisher Modern Digital Friendly Provider