This is meant for any Advertiser who might consider AdTonik without being able to speak with us.

1. TV Audience Extension Platform
Powering TV & Mobile Advertising
-Reach TV Viewers on mobile at scale easily to increase TV & Mobile ad effectiveness
-Amplify your TV spends to make every $1 you spend feel like $2
-Conquest Competitive Ads to remain top of mind
-Learn how your TV buys perform to plan for the future

2. Consumers use mobile apps while they watch TV
• “Mobile use spikes during
commercial breaks”
• “50% of mobile users use their
device in front of the TV daily”
• “This behavior is consistent across
all demographics (age, income,
gender, ethnicity, education)”
App usage trends follow TV watching habits

3. -Compliment Twitter TV Retargeting
-Reach 100% mobile users/apps and re-target off 100% TV shows
Reach mobile users in the apps they use most while they
watch TV

4. We Analyze Set Top Box and Mobile Exchange Data
Compare demographics of TV watchers with mobile
users to establish a highly probable match
Events such as TV commercial, TV show,
Day Part trigger search on mobile
exchange
Profile TV Audiences Find TV viewers
Optimize and Serve AdMeasure, Analyze, Report
Find your TV ad viewers, and serve them
a digital creative optimized ad
Track brand and sales lift, in-store lift,
engagement by TV genre, and more

5. We Gather Data at the User and IP Level
Mobile Exchange Data Set Top Box Data
Mom Dad Jane John
• AdTonik creates and stores TV predictions,
which are continually updated
• Linked IP address allows us to improve our
TV predictions by building composition of
the home
• Based on our updated TV predictions, we
can predict which member of the
household is most likely to have viewed
the commercial, and serve a mobile ad
accordingly
Female Male
Female
Child
Male Child
Year of birth Gender IP Address
Age Range
Education HH
Compositio
n (children,
males,
females)
HH Income
RaceApp Usage
DMA Zip + 4

6. Serve Ads in the Regions that Matter Most
• Weight impressions to markets that over index to being exposed to your TV ads
• Automatically account for mobile ad delivery to right audience, right time, right
market

7. Mobile ads paired with TV as compared to a stand alone TV ad:
-“Purchase Intent increases by 72%”
-“Brand recall increases by 69%”
-“Ad recall increases by 69%”
-“Brand recommendation increases by 169%”
Proven to add value to TV Buys

8. Proven to Outperform Normal Mobile Audience Buying
3X Lift 4X Lift
AdTonik Campaign vs. Control Campaign
Click through rate %, Source:AdTonik Client campaign

9. Click through rate % on mobile creative; Source:
AdTonik Client Campaign
Measure Lift in mobile engagement by TV Genre

10. Major Brands Are Embracing AdTonik

11. TV to Mobile Advertising Solutions
TV Amplify: Reach mobile users as they
are likely viewing your TV commercial
TV Conquest: Reach mobile users as they
are likely viewing competitve TV
commercial
TV Augment: Reach mobile users as they are
likely viewing TV content relevant to your
brand
TV Re-Target: Reach mobile users who have
been exposed to yours & competitive TV
commercials
TV Segment: Build and reach your custom TV
segment at any time
-Increase Brand KPI’s, Make every $1 you spend feel
like $2
-Negatively impact competitor Brand KPI’s, Make
every $2 they spend feel like $1
-Reach your desired TV audience on mobile in the
moment that matters without spending on TV
-Reach your desired TV viewer on mobile at the
time they are most likely to engage
-Is TV the mobile cookie? Use TV as a targeting
parameter to reach mobile users at any time
What it is Why?
*Each campaign is optimized to the solution delivering the best result, by market/show

12. Reach Consumers on Their Devices When They are Exposed to
Your Client’s TV Commercials
TV Amplify
• Create sequential messaging based on your TV ad
• Increase engagement with uniquely targeted digital creative optimization

13. Reach Consumers on Their Devices When They are Exposed to
Your Competitors’ TV Commercials
TV Conquest
• Reinforce your message after your target consumers have been exposed to
your competitors’ messaging

14. TV Augment
Reach Mobile Users as They Are Likely Viewing TV Content
That Your Client Wants To Associate With
• Reach desirable television audiences, even if you are not running ads on the
programs

15. TV Re-Target
Reach Mobile Users Anywhere After They Have Been Exposed
to Target TV Commercials & Content
• Reach consumers when and where they are most likely to engage with or
take action upon your message
Based on time of day
Mobile User Location
Or a combination

16. Build a Custom TV Audience and Reach them Any Time on
Mobile
Viewers who
watch:
TV Segment
• Serve highly targeted ads to consumers anywhere at anytime based on
predicted TV watching habits
Networks
Programming

17. Client TV Audio
Client TV Schedule
Client Mobile Creative
List of competitors
Easy to Implement
Phone: Display Banners:
300x50, 320x50, 300x250,
Interstitial
Tablet: Display Banners:
300x250, 728x90
Use Existing Creative
ValueBroad Reach
We Integrate Seamlessly into Your Media Buy
Turnkey Deliverables
500,000+ iOS/Android Apps, 160mm
devices Mobile Channels
CPM: $10
MINIMUM SPEND: $50,000 (monthly)
For the price of one TV spot:
• Measure brand, sales, and in-store
lift based on TV exposure
• Measure mobile engagement by TV
genre

18. Contact:
Michael Masters
E-Mail: michael@adtonik.com
M: 415-722-2375
Thank You!