Akendi Design Methods

1. Company overview

2. About us
Akendi is an end-to-end experience design, research
and strategy firm. We are passionate about the design
And creation of intentional product and service
experiences, whether those experiences involve
physical products, face-to-face, online, or bricks-and-
mortar interactions.

3. EXPERIENCES
Products
Customers
SPATIAL
ENVIRONMENT
Software
Users
Clients
Services
EVENTS

4. Why End-to-end Experience Design?
?
– It’s what your audience
lives through in the end
– It’s what is delivered /
provided / created

5. ORGANISATION INTERNAL PROCESS: 4 X 4
BUSINESS HUMAN CONTENT TECH
EXPERIENCE
Software Service Space
Product

6. STRATEGY RESEARCH DESIGN TEST
Personas Key
Models
Ethnographic
Plan
Vision Measure
Scenarios Sketch Performance
Wireframes
Field research
Roadmap
Market Learn
Environment Ideate Indicators &
Visuals
Interviews
Requirements
Mandate Design Brief Metrics
Specs
Survey Survey
Focus Group Focus Group
Interviews Interviews
Panel Panel
Omnibus Omnibus

7. Akendi Services
• Strategy
– Product, web, experience
– Stakeholder analysis, end-to-end awareness
• Experience Research
– User, customer – behavioural view
– Field research, contextual inquiry, ethnographic
– Personas, Usage scenarios
– Experience Mapping
• Experience Design
– Communication Systems
– Information architecture – information design, conceptual design
– Interaction design - wireframes
– Visual design, Branding
• Testing
– Usability, User Experience

8. Lipstick on the tap point
Hygienic concerns when a bottle is (re) used
Biggest water users
have coffee mug
- meetings in different buildings
Waste water retainer dirty
Often overflows – used as drain
Hard to take out and empty in kitchen

9. Total product experience love.

10. A shared experience.

11. Help!

12. EXPERIENCE LIFECYCLE EXPERIENCE DESIGN
TECHNOLOGY
AWARE
BUSINESS
CONTENT
HUMAN
EXPLORE
COMPARE
PURCHASE
EXPERIENCE
OUT OF BOX
SETUP
Software Service
OPERATE
Product Space
MAINTAIN
UPGRADE STRATEGY RESEARCH TEST
DESIGN
RECYCLE