Expert Content presentation #4

1. FUTURE OF EXPERT CONTENT
Blogs & Twitter iin 2012
i
Jackie Titolo & Pei Wang

2. In 2012 more companies will
use expert content-driven platforms as
as…
 A customer service tool
 Twitter & blogs are a quick & economical way to solve
problems & communicate to large #’s of people
 Search ranking information sources
S h ki i f ti
 Twitter & blogs will appear before company websites &
articles in search results & become key providers of info
 A growing B2B communication form
 Traditionally blogs & twitter were used by companies for
B2C communication & brand awareness
 A portal to spread ‘Social Commerce’
 Online shopping experiences linking to twitter, blogs so
shoppers share shopping experiences with followers & fans

3. Other key changes….
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 More web browsers will imbed Twitter in lists of available search
engines (Firefox 8)
 Overall attitude shift from ‘social media’ to ‘social business’
User-friendly Twitter Firefox 8 Twitter Search

4. In 2012 user demands from expert content
platforms will include
include…
 (More) Sharing = (More) Privacy
 Users h
U have bbecome accustomed to sharing personall info
t dt h i i f
(tweets, blog comments etc)but will demand better privacy
settings & become more aware of how their personal info is
being shared/purchased
 Local Attention
 Companies have used twitter & blogs to conquer as much
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space as possible
 Targeted info (geography, age, gender) from twitter & blogs
will improve interaction  quality over quantity
 Format Improvements
 Twitter layout and symbols (#, @) are obscure – new look will
be user friendly & better for smart phone use
 Blogs will lose simple reverse chronological platform & evolve
into online mags