Bob Bentz presents Advanced Mobile's Cars2Go mobile marketing products for auto dealers. The Cars2Go platform includes an auto dealer app, mobile website, text message marketing, custom QR Code, and Text Chat services. You can learn more about Cars2Go at http://www.advancedmobile.com . Seminars from the show can be seen here: http://www.wtevent.co.uk/wt_2012/seminars_Day1.html . World Telemedia 2012 was held in Marbella, Spain. This was the fourth consecutive year that Bob Bentz was a featured speaker at the show. http://www.advancedtele.com/blog/2012/10/around-the-ats-office-spain/

1. Driving Car Sales
Presented by: Bob Bentz
Advanced Telecom Services
World Telemedia
Marbella, Espana
October 18, 2012
bobb@advancedtele.com Scan to Link In with Bob Bentz
Or
Text BOB to 84444 (USA only)

2. 24/7 Always Connected
Source: Mobile Marketing Association

3. Source: Pew Research Center’s Internet & American Life Project

4. Immediate Response
Source: Mobile Marketing Association

5. Connect with Text
Text v.s. Call
0
500
1000
1500
2000
2500
3000
3500
male female 13-17 18-24 25-34 35-44 45-54 55-64 65+
# of calls
made/received
# of SMS
sent/received
Source: Nielsen

6. A Large and Growing Market
0
20
40
60
80
100
120
140
160
2009 2010 2011 2012 2013 2014 2015
U.S. Mobile Internet Users (Millions)
Source: Nielsen

7. 54% Now Own Smartphones

8. Smartphones Dominate Car Shopping
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Smartphone Mobile Phone with
advanced features
Tablet PC Desktop/Laptop
Computer
MP3/Portable Media
Player
Handheld Gaming
Device
E-book
Types of Devices Owned
Source: Nielsen

9. Mobile Shoppers are…
Age
18-24
25-34
35-44
45-54
55+
...Younger, More Affluent, and Building a Family
Nearly half have
kids under 18
Source: Nielsen

10. Where Do Shoppers Go Mobile?
92% at Home 66% at the office 38% in the bathroom
64% Outside
59% at a
Restaurant/Bar
54% Waiting in Line
On
The
Go
60% of recent
vehicle purchasers
used their device
on the dealership
lot!
Source: Nielsen

11. Car Shoppers Plan to Use Mobile
0%
10%
20%
30%
40%
50%
60%
Initial Research Price Comparison on the lot Finding dealerships Contacting
sellers/dealerships
No role
78% of people looking to buy a new car in the next year
indicated that mobile will have a role in their car
purchase process.
Source: Greystripe

12. Mobile Users: Closer to Purchasing

13. Services:
Mobile Suite for Dealers

14. Mobile Triple Play
http://youtu.be/AKbYGo4rOnc

15. Mobile Apps
Mobile
Apps

16. Splash Page Home Page

21. Push Notifications

22. Push Notifications

23. Cell-UR-Car™

25. Cell-UR-Car™

30. http://www.youtube.com/watch?v=AE3W0o6vrEQ
APP – Promotion is Critical (online and offline)

31. Mobile Apps
Metrics

32. Custom Mobile Websites

33. Custom Mobile Websites

34. Mobile Websites – Dealer Groups

37. Mobile Web – Listing content to-go

38. Mobile Tools – Custom Content

39. Mobile Tools – eBrochure

40. Performance

41. Mobile Websites
Metrics

42. Instant
Interactive
Web-Based
Text Message
Track able
24/7 Managed
Dealer TextChat

43. Dealer TextChat
Mobile Website Integration

44. Dealer TextChat – Notifications (web, SMS, email)

45. Dealer TextChat – Chat Management

46. Dealer TextChat – Chat Management on-the-go

47. Custom QR Codes

49. 23 Of The Coolest QR Codes
http://money.cnn.com/galleries/2011/technology/1111/gallery.23_coolest_qr_codes.fortune/index.html

50. Custom Mobile Site – Window Sticker Texting/QR

51. Custom QR Codes

52. Text Message Marketing

55. Mobile ID

56. Making TV Interactive
http://youtu.be/eBOCOUa6lio

57. Text Message Marketing
Metrics

59. Looking for Country Franchisees