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1. Mobile/Digital Advertising Strategy
presented MONTH DAY, YEAR
Presented To: NAME
Presented By: NAME
THE POWER OF MOBILE
Using Social Media and Mobile
To Engage and Acquire
Insert Client Logo Here

2. CELEBRATING 27 YEARS
Our Services
• SMS and MMS Texting
• DIY Texting Platform through 84444.com
• Mobile Advertising
• Mobile Websites
• Geo Targeting
• Mobile Ad Buys
• Rich Media
• Social Media Advertising
• Responsive Design
• Ringless Voicemail

3. THE IMPACT OF
TECHNOLOGY
IN ONLY
8 YEARS

4. …and how it has influenced people looking for jobs
Data Source: Glassdoor 2016

5. Reaching Passive Candidates on Mobile Devices
Data Source: LinkedIn 2013

6. Not “IF” but WHEN candidates are
researching careers on a mobile device
Tablet users
80% research new career opportunities at home after work
Smartphone users
51% research new career opportunities on their lunch/coffee break
36% do so during their commute
Data Source: LinkedIn 2013

7. THE BIG GAP: MOBILE SPENDING VS MOBILE CONSUMPTION
% of Time Spent in Media vs. % of Advertising Spending
Data Source for Time Spent: eMarketer
Data Source for Ad Spending: ZenithOptimedia
When Will Mobile Get Its Fair Share?

8. BUDGETS MOVING AWAY FROM PRINT, BROADCAST
Marketing Spending Plans for 2016, by Media Type
Data Source: StrongView/Selligent

9. We Specialize In Engaging passive candidates
& Acquiring high quality candidates

10. CURRENT CLIENTS IN 2016

11. Mobile/Digital Advertising Strategy

12. PINPOINT TARGETING
TARGETING:
• Truck Drivers
• 5+ Years Experience
• CITY, STATE +30 miles
NO WASTE!
Only Pay For Those
You Want to Reach

13. OUR MOBILE DISPLAY NETWORKS
 Over 9 Billion Impressions/Day
 Premium Inventory
 Real Time Bidding
 Daily Placement Optimization
Over 350 Display Networks

14. LASER-FOCUSED DRIVER TARGETING
GEOTARGETING, GEOFENCING & GEOCONQUESTING
• Pinpoint candidates based on their location
• Target competing logistic centers or commercial
retailers who have the type of drivers you seek
DEMOGRAPHIC & INTEREST TARGETING
• Only target candidates who meet your standards and
certification
• Find people that show interest in truck related fields
DAYPARTING
• We know the best days to run your ads
WE DON’T SET IT AND FORGET IT

15. GEOTARGET, GEOFENCE & GEOCONQUEST
Geotargeting: Serve ads to those
located in areas where truck drivers
typically are, for example rest stops
and maintenance facilities.
Geofencing: As a more defined form
of geotargeting, geofencing can be
used to create a virtual barrier
around a specified area. An example
would be along a highway.
Geoconquesting: Another form of
geotargeting, geoconquesting can be
used to pinpoint qualified candidates
that are located in your competitor’s
logistic centers.

16. DEMOGRAPHIC & INTEREST TARGETING
Demographic targeting: Target based
on gender, age, parental status,
income, languages known, etc.
Interest targeting: Target based on
pages or topics your audience has
liked, apps they use, posts they
publish on their timeline, and their
other activities on desktop and
mobile.
Behavior targeting: Target based on
the user’s search history, pages they
have visited, and their purchase
history.

17. DAYPARTING
Day parting: Present your message at
the right time that makes sense for
your target audience.

18. MOBILE WEB ADS
Your ads run across thousands
of locally relevant mobile
websites, like ESPN.com.
COMPONENTS OF MOBILE ADVERTISING

19. IN-APP ADS
Your ads will be seen in the
apps that truck drivers are
using every day.
COMPONENTS OF MOBILE ADVERTISING

20. COMPONENTS OF MOBILE ADVERTISING
FACEBOOK
Your message will be placed in
front of thousands of drivers
that fit your target audience!

21. COMPONENTS OF MOBILE ADVERTISING
FACEBOOK CAROUSEL
 8x Better Engagement
 3x Better Click Through
ATS Internal Study, First Quarter 2016

22. COMPONENTS OF MOBILE ADVERTISING
INSTAGRAM
NEW! Facebook owned
Instagram offers segment
targeting and a younger skew.

23. COMPONENTS OF MOBILE ADVERTISING
LANDING PAGE
When a candidate taps on
any of your ads they will be
sent to a custom landing
page. Information provided
will then be available to
your recruiters.
MOBILE
DISPLAY
IN-APP
NETWORKS
FACEBOOK INSTAGRAM

24. YOUR INFORMATION IS ALWAYS AVAILABLE
Candidate
Dashboard
 Manage, Sort, & Track
Candidates
 See Results in Real
Time

25. Follow Up
COMPONENTS OF MOBILE ADVERTISING
When users complete the
landing page form, they
instantly receive a follow-
up email with a link to fill
out a more detailed
application on desktop.
DISPLY
IN-APP
NETWORKS

26. COMPLETE CAMPAIGN IN ACTION
GENERATE
AWARENESS
BUILD
ENGAGEMENT ACQUIRE
NEW DRIVERS
• Social media advertising
• In app ads
• Mobile web ads
• Retargeting
• Email list targeting
Custom mobile landing
page
Access your leads
through your dashboard

27. CAMPAIGN FLOW FOR THE CANDIDATE
SEE YOUR
MESSAGE
FILL OUT THE
LANDING PAGE
RECEIVE A THANK
YOU EMAIL AND
TEXT WITH A LINK
TO THE FULL
APPLICATION

28. COMPONENTS OF MOBILE ADVERTISING
TEXT MARKETING
Follow up with applicants using
text messages.
TRY IT!
Text “WORK” to
84444
To see it in action!

29. COMPONENTS OF MOBILE ADVERTISING
RINGLESS VOICEMAIL
• Your message will be sent
directly to the applicant’s
voicemail

30. Every day new
companies enter the
mobile ecosphere,
where the pace of
innovation is
exceedingly high.
The process can
become confusing
fast.

31. Every day new
companies enter the
mobile ecosphere,
where the pace of
innovation is
exceedingly high.
The process can
become confusing
fast.
We live, dream and
sleep mobile so you
don’t have to.

32. SUCCESS STORIES
O’Reilly Auto Parts
• Campaign ran in Des Moines, Iowa
• Duration: 6 weeks
• Attracted over 2000 qualified applicants
• Filled over 20 positions

33. OUR SOLUTION INCLUDES:
• Targeting Strategy
• Creative Design
• Media Placement
• Landing Page Dev & Hosting
• Daily/Weekly Monitoring
• A-B Testing
• Optimization
• Performance Analysis
• Advertising Media
• Facebook
• Instagram
• In-App
• Mobile Web
• Retargeting
OUR SOLUTION
THE BEST TRUCK DRIVERS
ARE OUT THERE...

34. Barb Osier Breeser
Purple Gator – an atsMobile company
Digital Mobile Marketing Strategist
TWITTER: @barbosier
EMAIL: barb@purplegator.com
FACEBOOK: Facebook.com/atsMobileNOW
LINKEDIN: linkedin.com/in/barbosier
OFFICE: (515) 850-1162
MOBILE: (515) 371-7552