There's a significant shortage of truck drivers in America. And, using traditional methods of reaching drivers simply doesn't work anymore, because truckers are passive candidates. Most already have a good job. A mobile and digital advertising strategy from Purplegator will help your business stand apart from the rest and allow you to actively recruit CDL drivers on the same day you start with us! https://www.purplegator.com/portfolio-item/delivering-talent-international-carrier-service/

1. Mobile/Digital Advertising Strategy
presented February 26, 2018
Presented To: Truck Driver Recruiting
Presented By: Bob Bentz
RELEVANCE RAISES RESPONSE
Hiring Truck Drivers via Mobile & Digital

2. 100+ Years of
Information Gathering
1918 - 2018

3. THE IMPACT OF
TECHNOLOGY
IN ONLY
8 YEARS

4. WE SPEND 2x MORE TIME WITH MOBILE THAN RADIO
Data Source: eMarketer 2016

5. 78% of Us Now Own Smartphones
Data Source: Nielsen 2016
SMARTPHONE EXPANSION = POWERFUL ADVERTISING
OPPORTUNITIES

6. BUDGETS MOVING AWAY FROM PRINT, BROADCAST
Marketing Spending for 2016, by Media Type
Data Source: StrongView/Selligent

7. THE BIG GAP: MOBILE SPENDING VS. MOBILE CONSUMPTION
When Will Mobile Get Its Fair Share?
% of Time Spent in Media vs. % of Advertising Spending
Data Source: Meeker Report 2016
PRINT RADIO TELEVISION INTERNET MOBILE
Spend

8. WE WROTE THE BOOK ON MOBILE

9. SOME JOB BOARDS WORK
– FOR THOSE WHO ARE LOOKING FOR A NEW JOB

10. YOUR BEST AUDIENCE => PASSIVE CANDIDATES
How do you reach them at the right time,
in the right place and on the right device?

11. We Specialize In Engaging passive candidates
& Acquiring high quality drivers

12. SOME OF OUR CURRENT CLIENTS IN 2017

13. SOME OF OUR TRUCKING CLIENTS

14. Mobile/Digital Advertising Strategy

15. BENEFIT: PINPOINT TARGETING
GEO TARGETING:
• Team Truck Drivers
• 5+ Years Experience
• Philadelphia + 50 miles
NO WASTE!
Only Pay For Those
You Want to Reach

16. BENEFIT: LASER-FOCUSED DRIVER TARGETING
GEOTARGETING, GEOFENCING &
GEOCONQUESTING
• Pinpoint candidates based on their
location
• Target competing logistic centers or
commercial retailers who have the type
of drivers you seek
DEMOGRAPHIC & INTEREST TARGETING
• Only target candidates who meet your
standards and certification
• Find people that show interest in truck
related fields
WE DON’T SET IT AND FORGET IT

17. RETARGETING
Reinforce those visiting your careers page by targeting
them with your recruiting ads.
All it takes is a single line
of code – and a
compelling message

18. MOBILE WEB ADS
Your ads run across thousands
of locally relevant mobile
websites, like ESPN.com.
COMPONENTS OF MOBILE ADVERTISING

19. IN-APP ADS
Your ads will be seen in the
apps that truck drivers are
using every day.
COMPONENTS OF MOBILE ADVERTISING

20. VIDEO
COMPONENTS OF MOBILE ADVERTISING
• YouTube Pre-roll
• Mobile Display
• Facebook
• Instagram
• Snapchat
CINEMAGRAPH
The new “moving picture”

21. OUR MOBILE DISPLAY NETWORKS
 Over 9 Billion Impressions/Day
 Premium Inventory
 Real Time Bidding
 Daily Placement Optimization
Over 350 Display Networks

22. FACEBOOK MOBILE ADVERTISING
FACEBOOK
Your message will be placed in
front of thousands of drivers
who fit your target audience!

23. FACEBOOK MOBILE ADVERTISING
FACEBOOK CAROUSEL

24. INSTAGRAM MOBILE ADVERTISING
INSTAGRAM
NEW! Facebook owned
Instagram offers segment
targeting and a younger skew.

25. LEAD CAPTURE
LANDING PAGE
When a candidate taps on
any of your ads he (she) will
be sent to a custom landing
page. Information provided
will then be available to
your recruiters.
MOBILE
DISPLAY
IN-APP
NETWORKS
FACEBOOK INSTAGRAM

26. YOUR INFORMATION IS ALWAYS AVAILABLE
OPTIONAL
Candidate
Dashboard
 Manage, Sort, & Track
Candidates
 See Results in Real
Time

27. Follow Up
EMAIL FOLLOW UP
When users complete the
landing page form, they
instantly receive a follow-
up email with a link to fill
out a more detailed
application on desktop.
DISPLY
IN-APP
NETWORKS

28. COMPLETE CAMPAIGN IN ACTION
GENERATE
AWARENESS
BUILD
ENGAGEMENT ACQUIRE
NEW DRIVERS
• Social media advertising
• In app ads
• Mobile web ads
• Retargeting
• Email list targeting
Optional Custom
mobile landing page
Access your leads
through your dashboard

29. CAMPAIGN FLOW FOR THE CANDIDATE
SEE YOUR
MESSAGE
OR DIRECT TO
YOUR WEBSITE
RECEIVE A THANK
YOU EMAIL AND
TEXT WITH A LINK
TO THE FULL
APPLICATION
FILL OUT THE
LANDING PAGE

30. TARGETED MOBILE FOLLOW UP: TEXT
TEXT MARKETING
Reach out to your database
using text messages.
TRY IT!
Text “WORK” to
84444
To see it in action!

31. ringREACH THEM WHEREVER THEY ARE
RINGLESS VOICEMAIL
Reach out to your database
with a recorded message. Your
message will be sent directly
to the applicant’s voicemail

32. OUR SOLUTION INCLUDES:
• Targeting Strategy
• Creative Design
• Media Placement
• Landing Page Development & Hosting
• Daily/Weekly Monitoring
• A-B Testing
• Optimization
• Performance Analysis
• Advertising Media
• Facebook
• Instagram
• In-App
• Mobile Web
• Retargeting
OUR SOLUTION
THE BEST TRUCK DRIVERS
ARE OUT THERE...

33. Every day new
companies enter the
mobile ecosphere,
where the pace of
innovation is
exceedingly high.
The process can
become confusing
fast.

34. Every day new
companies enter the
mobile ecosphere,
where the pace of
innovation is
exceedingly high.
The process can
become confusing
fast.
We live, dream and
sleep mobile so you
don’t have to.

35. Bob Bentz
Purplegator
bob@purplegator.com
610.254.7191
Purplegator.com

36. ringPROPOSAL – TRUCK DRIVER RECRUITMENT
INVESTMENT PER METRO AREA
• DALLAS – FORT WORTH - $3500
• MIAMI - $3500
• PHILADELPHIA - $3500
• BALTIMORE-WASHINGTON - $3500
• NEW JERSEY - $2500
• DELAWARE - $2000
• Total Investment for all markets = $18,500
• Total Identifying as “team truck drivers” = only 528 teams.
• Total US Identifying as “truck drivers” = 210,000