This two-part online class will be held on September 19 and 26, 2013 from 11:00 am - 12:00 pm. Students must attend both sessions. Tumblr is a microblogging platform popular with young adults that makes it easy to create and share content. Many libraries are finding it an effective platform for YA Blogs, library marketing, and more. During this two-part class, we will: Explore the basics of Tumblr and how it’s different from other blogging sites Learn the tips and tricks for a success Tumblr blog Show how to find and share Tumblr content appropriate for your audience Develop an effective social media plan combining unique content and effective content curation During this two part class, attendees will create individual Tumblr pages, customize it for their audience, and have the option to receive feedback.

1. Presenters: Rachel Eichen and
Diana Silveira
Novare Library Services

2. Quick Poll

3. Agenda
 What is Tumblr?
 Creating a Tumblr
 Posting on Tumblr
 Finding Content
 Homework assigment

4. What is Tumblr?
 Let’s you “effortlessly share anything”
 Microblogging – less is more
 Post text, quotes, links, videos, etc.
 Find blogs based on interests/tags
 Comments rare, reblogs common

5. How popular is Tumblr?
Source: http://mashable.com/2011/11/14/tumblr-infographic/

6. How popular is Tumblr?
Source: http://mashable.com/2011/11/14/tumblr-infographic/
 38,000 posts per minute
 46.2 million blogs

7. Why is Tumblr so Popular?
 Easy to find similar blogs
 Easy to share & make posts
 Easy to track
 Integration with Facebook & Twitter

8. Easy to create an Account

9. Easy to create an Account

10. Let’s Start Posting!

11. Making Posts
 Dashboard
 Add posts (with tags!)
 Reblog or like a post
 See who liked &
reblogged

12. Tags & Blogs
 Find people to follow
 Use tags to find info
 Track important tags

13. Interact with Authors
http://neil-gaiman.tumblr.com/

14. Librarian Humor
http://librarianproblems.com/

15. Professional Development
 Reading
 Find/Share infographics
 Keep up with trends (using tags)

16. Homework Assignment
1) Setup a tumblr blog with a title, description, and
theme for professional or personal use.
2) Make one post of original content - an image, a
quote, etc. and assign at least 3 relevant tags.
3) Reblog another blog post and add your own
commentary
4) Send the URL to me, along with any questions

17. Any questions?

18. adverb@gmail.com
Rachel Eichen
www.learnsurge.com
www.novarelibrary.com
diana@novarelibrary.com
Diana Silveira
slideshare.net/adverb