Jay Ganaden ✈

San Francisco Bay Area, California United States

Group Director, Strategy @ Razorfish. UX & Strategy Executive with Business Development chops

Design

At the 2013 eTourism conference in San Francisco, I asked: “Do you consider yourself technical?” A few hands went up. “Do you see yourself becoming more technical?” Almost all the hands went up with a few chuckles. This was a room full of travel destination marketers. Today, Marketing is ever more technology-centric, and I focus on bridging the two. Modern marketers use myriad technologies like social media, mobile apps, content, email, search, real-time bidding platforms, mobile modalities (like SMS, Push, Location-based services, responsive), websites, analytics, and even wearables like Nike Fuel. Understanding how these Digital experiences work together (plus what is upcoming)...