TeaLand SA es una empresa londinense que comenz� como una empresa me.pdf

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TeaLand SA es una empresa británica que comercializa té a varios países europeos. Han estado en el mercado durante 20 años con un crecimiento inicial rápido debido a su marketing y calidad de té. Sin embargo, una encuesta reciente reveló problemas de satisfacción laboral como jornadas largas y salarios bajos, afectando sus ventas. Además, aunque los consumidores aprecian la calidad de su té, carecen de opciones ecológicas y nuevas marcas ofrecen precios más bajos y compromisos con la sostenibilidad. Por

Formation

TeaLand SA es una empresa londinense que comenz como una empresa mediana. Su principal
actividad es la comercializacin de t a diversos pases europeos. Actualmente obtienen t de los
principales pases productores: China, India, Sri Lanka, Kenia, Indonesia y Turqua. Venden su t
de diferentes formas: a granel, en bolsas y t fro como gaseosa. No solo venden a supermercados,
sino tambin a empresas y hostelera y restauracin.
Llevan aproximadamente 20 aos en el mercado, con un crecimiento exponencial en los primeros
15 aos debido a la calidad del t que ofrecen y una excelente y cuidada campaa de Marketing, que
los ha colocado en lo ms alto del mercado.
Sin embargo, no se sabe que TeaLand cuide bien a sus trabajadores. En una encuesta de
satisfaccin laboral realizada hace unos meses, los resultados fueron alarmantemente negativos y
se desconoce cmo se filtr esta informacin a los medios. Su repercusin fue tan grande que las
ventas se vieron directamente afectadas, lo que llev a la firma a no alcanzar las metas del ao
pasado.
En esta encuesta surgieron varios temas: jornadas laborales interminables, salarios bajos,
dificultad para conciliar la vida laboral y personal, pocas opciones de carrera dentro de la
empresa, escasa formacin, etc.
En cuanto a los consumidores, en encuestas recientes se dice que es una marca muy respetada, y
la satisfaccin es alta, ya que son ts muy aromticos. Sin embargo, se destaca como aspecto
negativo la falta de una opcin de t ecolgico.
En los ltimos aos han ido ganando terreno otras marcas europeas, americanas y asiticas, que
ofrecen un producto de similar calidad pero a un precio ms competitivo, una amplia gama de
variedades ecolgicas, y tambin un notable y loable compromiso con el medio ambiente y la
comunidad: colaboracin con ONG, proyectos de sostenibilidad con pases productores, etc.
Teniendo en cuenta la situacin en la que se encuentra actualmente TeaLand, han decidido
contratar los servicios de una consultora especializada en RSC, y te asignan el proyecto.

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