1. PERSONAL BRANDING
Part 2
@incubator107 November 2012

2. WHAT IS YOUR
PERSONAL BRAND
“Your personal brand is what other say about you when you
are not in the room”

3. WHAT IS PERSONAL
BRANDING
Personal Branding is a way of clarifying and communicating
what makes you different and special—and using those
qualities to guide your career.

4. WHAT HAVE WE DONE
SO FAR
Defined ultimate goal and supporting goals
Clarified our vision
Found out our passions
Found out what are our attributes (just 5)

5. WHAT ARE YOUR
ATTRIBUTES?
?

6. WHAT ARE YOUR
PASSIONS
These are activities, interests or conversational topics that
fascinate or excite you and make you feel energized. Your
passions make you get out of bed at 6:00 a.m. on a Saturday
morning or get you talking enthusiastically with other
people.

7. WHAT’S YOUR
PURPOSE?
Exercise: Defining Your Purpose
Now imagine yourself at your own funeral. You are hovering
above the room and can hear what people are saying about
you. What are they saying about what you accomplished,
how you touched their lives, how you made a difference to
them and to the world? Their comments suggest your
purpose. Write what you are hearing below.

8. TARGET AUDIENCE
Exercise: Describing Your Target Audience
Take a few minutes to think about your target audience. If
your career goal is the make it to CEO of your current
company, your target audience will include many people
that you know by name. If you are looking to make a major
career change, you will probably be able to identify your
target audience by job title or industry or geography.

9. TARGET AUDIENCE
Demographics:
Age range
Gender
Career/job position/title
Income
Location/geography
Education

10. TARGET AUDIENCE
Psychographics:
What do they do in their spare time?
What do they like to read?
What movies or TV shows do they watch?
What do they do for vacation?
What are their professional activities outside of work?

11. COMPETITION
Exercise: Describing Your Competitors or Peers
Think about your competitors or peers—actual and
potential. Can you identify them by name? By category?
What do they all have in common? What makes you
different from your competitors? Write your answers to
these questions below.

12. YOUR OFFERINGS
Exercise: Defining Your Offerings
When defining your offerings, ask yourself/others the
following questions:
What do I offer?
How do I deliver it?
How do I make it unique?
How do I leverage this to reach my career goals?

13. PERSONAL SWOT
Strengths Weaknesses
Opportunities Threats

14. BRAND SUMMARY
Values: Integrity, Authenticity, Trust, Free thinking,
Continuous self improvement
Passions: Social revolution, Benefits of technology, Human
relationships, Being a leader/Entrepreneur, Having Fun,
Developing people, Adding value to people's lives
Brand Attributes: Leader, Confident, Focused, Forward-
thinking, Entrepreneurial, Successful, Intelligent
Brand Statement:Combining Communications and
Technology to Change the World.

15. Q&A

16. THANKS
Adrian Chira
@adrianchira
http://ro.linkedin.com/in/adrianchira
adrian@personalbrandgrader.com