1. Website/Marketing Analysis of two existing artists

2. Tinie Tempah’s Homepage Tinie Tempah is one of Britain’s most successful breakthrough acts in the last decade. Coming from the streets of London, his music was inspired by his experiences, and his talent shone through. He was a very popular young grime artist in recent years, until his massive hit “Pass Out” smashed the British Charts holding number one for many weeks! He has gone from zero to hero, his iconic fashion blended with his musical talents has made him the star he is today. Performing for thousands, he has achieved two number ones in 2010, and has had many collaborations with artists such as JLS, Labrinth, Jay Z, Eric Turner, Kelly Rowland and Ellie Goulding.

3. Key Features Iconic logo and most recent album cover Facebook app Twitter app, with his latest tweet Other Videos Video of a live performance at a recent awards show Social networking websites linked to the artist Latest single released a matter of days ago ‘Latest News’ column so fans can easily keep up to date. Menu/toolbar Newsletter sign up feature

4. Key Features Continued… Image of the artist, in this case, wearing ‘Ray bans’ which he has become known for (Star Image) Fan tweet zone Fan tweet zone Link to purchase his album Video of artist in an interview Social networking apps and links Video posted by artist

5. Colours The colours are very simple, yet effective. They contrast from being dark which fades into a grey colour. It directly links in with the theme of his latest album (Disc-Overy). The colours are a dark background with bright pink/purple/blue around him, whilst he is holding a city. This shows an image of him being in control. The website looks very sleek and well produced in essence of this use of colour. Text The text is all predominantly the same too. The ‘Tine Tempah’ logo is unique in its font style, and this same font style is used for advertising purposes etc. Much of the text is also bold and in capital letters to help it stand out more, and the overall effect works very well. The colour of the text also works well with the primary and secondary colours of the website and artist himself. Imagery The use of imagery is very effective. It is bold, stands out and makes a statement. In every single picture, Tinie is wearing Ray Bans glasses as part of the fashion brand he is. It’s a statement, to the point where he is known for it now. The way he is drinking out of the mug in the bottom central image, could represent that he is a simple person. The images used definitely enhance the way the website stands out. Layout The layout is very simple and almost to what you would expect. The ‘Latest News’ feature is right at the top and easily accessible. The easier it is to find things on the website, the more appealing it will be. The left hand side is littered with social networking applications, in relation to the artist and diversely (in relation to primary and secondary colours of website) coloured twitter boxes, help them to stand out. Centrally, there is an image of the artist. Perhaps making a statement that he is the main man. And down the right hand side are links to videos that he has posted of himself or other artists. At the top is his latest single so it stands out vibrantly as soon as you enter the website.

6. Rihanna’s Website Homepage

7. A different approach This website has the theme of an auditorium with the sole purpose of it to be unique and interesting. These two arrows show how by clicking on them, it takes you different elements of the homepage.

8. It’s a unique layout, by clicking the arrows on the left or right, it moves you around in a circle, with different applications and links in on each part.

9. Layout The layout is in the form of an auditorium, which although perceived as innovative, can also mean hard work trying to navigate. If you are looking to flick through and just see what’s happening then it is great, and there is the main menu/toolbar at the top of the very top of the screen, and also a ‘search’ tab, which allows easy and efficient access. Furthermore, there is relevant information at the bottom of the screen if it is needed. Colours As seen in the previous slide, the colours are very bright and radiant. Her hair is also a reason for this. The use of reds and similar colours within that spectrum, contrast well with her hair colour and make the overall appearance of the website more appealing. In addition, Rihanna has her logo on every page (‘R’) which gets it lodged into the brain. The purpose of the images in the background, is to make her look as attractive as possible. The brightness of the website could resemble that her music is usually very up beat and happy. And her transformation from a reggae and R&B artist, has merged into the image of that of a pop star. Text Text on this website is minimal, particularly on the home page. It accentuates more about the imagery of the artist, rather than words. The website is very much a visual one, however any of the text on the website is large and bold.