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Ret hinking School Out reach
(
Lessons Learned
The Result s
Key Assumpt ions Best Pract ices
Step #2: Have an Elevator SpeechStep #1: Establish Contact
Contact is a linear process
Library is a known community
partner/commodity
'Turn key' access w/ known stakeholders
'Best' Outreach = Library cards for every
student
Step #3: Identify Stakeholders
CONTACT is an ongoing relationship -- and takes time
and tenacity
Partners may not know our services -- have an
ELEVATOR SPEECH! Aim to have a few for different
audiences - but all should have consistent messaging!
There is no 'turn key.' Each school has multiple
STAKEHOLDERS & audiences. Determining 'who rules
the school?' may be different for each school.
MENU of OUTREACH SERVICES articulates what the
library can offer - each stakeholder may see value in
different library services (make no assumptions!)
Step #4: Outreach!
Jordan Graham and Amie Wright - School Outreach, New York Public Library
@mylibrarynyc
@librarylandia
facebook.com/mylibrarynyc
@mylibrarynyc
+ Step 5: Successful School Outreach is ongoing COLLABORATION

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Rethinking School Outreach: Ontario Library Association Super Conference 2017

  • 1. Ret hinking School Out reach ( Lessons Learned The Result s Key Assumpt ions Best Pract ices Step #2: Have an Elevator SpeechStep #1: Establish Contact Contact is a linear process Library is a known community partner/commodity 'Turn key' access w/ known stakeholders 'Best' Outreach = Library cards for every student Step #3: Identify Stakeholders CONTACT is an ongoing relationship -- and takes time and tenacity Partners may not know our services -- have an ELEVATOR SPEECH! Aim to have a few for different audiences - but all should have consistent messaging! There is no 'turn key.' Each school has multiple STAKEHOLDERS & audiences. Determining 'who rules the school?' may be different for each school. MENU of OUTREACH SERVICES articulates what the library can offer - each stakeholder may see value in different library services (make no assumptions!) Step #4: Outreach! Jordan Graham and Amie Wright - School Outreach, New York Public Library @mylibrarynyc @librarylandia facebook.com/mylibrarynyc @mylibrarynyc + Step 5: Successful School Outreach is ongoing COLLABORATION