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Case Study
Wyndham Worldwide
                                               Aegis Solution
                                                             INSIGHT

                                               Aegis carefully studied the existing
                                               Quality process to identify areas for
                                               process improvement. It implemented
                                                                                             Results
                                                                                             Understanding the uniqueness of the
                                                                                             client requirements, Aegis set about
                                                                                             designing a Quality process to best suit
                                                                                                                                            Global Footprint
                                                                                                                                                                                                                   INSIGHT

                                                                                                                                                                                                                                                                                                                                                         INSIGHT
                                                                                                                                                                                                                                                                                                                                                         Vol. 7, Qtr. I - 2012


                                               QPO (Quality Process Outsourcing), an         its objectives. Identifying the systemic
                                               approach pioneered by Contact Operation       issues allowed Aegis to design a Quality
The Client                                     Performance Center (COPC) to Quality          evaluation process to determine sales
Wyndham Worldwide is one of the                and focused on sales improvement. The         behavior that delivers better sales results.
world’s largest hospitality companies          following initiatives were implemented:       Aegis was thus able to significantly reduce
                                                                                                                                                                                                       UK:
across six continents with approximately                                                     defects in the “no sales attempt” attribute                                                               > Manchester
                                               Process-level Evaluations
100,000 properties worldwide. It also                                                        from 2% to 0.4% in January 2012 and                US:
                                                                                                                                                > Irving, TX (2)
offers individual consumers and business       •	Ensured unbiased call sampling              agent-related sales error from 9% to 6%            > Killeen, TX
                                                                                                                                                > Port St. Lucie, FL
customers a broad array of hospitality         •	Utilized business intelligence              in January 2012. GRNPC also improved               > Fairmont, WV
                                                                                                                                                                                                                                                                            Philippines:
products and services as well as various                                                     - achieved 100% of target in January               > Joplin, MO
                                                                                                                                                                                                                                                                            > Baguio
                                                                                                                                                > Sierra Vista, AZ
accommodation alternatives and price            --Identified non-agent controlled            2011 and increased to 105% of target in            > New York, NY
                                                                                                                                                                                                                                              UAE:
                                                                                                                                                                                                                                              > Dubai
                                                                                                                                                                                                                                                                            > Cebu (2)
                                                                                                                                                                          Costa Rica:                                                                                       > Manila (3)
ranges through a premier portfolio of             opportunities on issue resolution and      January 2012.
                                                                                                                                                > Los Angeles, CA
                                                                                                                                                                          > San Jose                                                       Saudi Arabia:

world-renowned brands that includes               sales conversion                                                                                                                                                                         > Riyadh
                                                                                                                                                                                                                                           > Jeddah
                                                                                                                                                                                                                                                           Sri Lanka:
                                                                                             Aegis approach of designing quality                                                                                                                           > Colombo
more than 160 Vacation Ownership                --Determined causes of dropped and/                                                                                                                                                                  India:
                                                                                             process to suit client’s unique                                                                                                                         > Noida
Resorts. It was ranked amongst World’s            or disconnected calls through event                                                                                                                                                                > Gurgaon
                                                                                             requirements ensured customer delight,                                                                                                                  > Lucknow (2)
Greenest Companies by Newsweek                    tracking and analysis with assistance                                                                                                                                                              > Hyderabad
                                                                                             as they were able to appreciate better                                                                                                                  > Bangalore (3)
(2011) and Fortune’s World’s Most                 from Aegis’ IT-Telecommunications                                                                                                                                   South Africa:
                                                                                             quality and sales results. As proof of the                                                  Argentina:
                                                                                                                                                                                                                      > Johannesburg (2)             > Hazira
Admired Companies 2012 (#1 Hotels,                team                                                                                                                                                                                               > Ahmedabad
                                                                                             client’s trust, it awarded new business to                                                  > Tucuman
                                                                                                                                                                                         > Cordoba
                                                                                                                                                                                                                                                     > Pune             Australia:
                                                                                                                                                                                                                                                                        > Melbourne (3)    New Zealand:
Casinos, Resorts).                                                                                                                                                                                                                                   > Mumbai (2)
                                               •	Identified and addressed sales              Aegis. Recently, Aegis piloted a group of                                                   > Bahia Blanca                                              > Kolkata (2)      > Sydney           > Auckland
                                                                                                                                                                                         > Mar del Plata                                             > Jamshedpur
Customer Challenges                              opportunity                                 22 English agents for Wyndham Hotels                   Global Headquarters                  > Buenos Aires City (2)                                     > Bhopal
                                                                                             & Resorts, the upscale full-servicing                                                                                                                   > Srinagar
Aegis handles sales reservations for            --Ensured everyone, from the agent level
                                                                                             brand for the Wyndham Hotel Group.
11 brands under the Wyndham Hotel                 to the management level, is calibrated
                                                                                             Aegis is slated to add foreign language
Group. It provides bi-lingual customer            on required sales behavior that delivers
                                                                                             contact center support in Italian, German,
support, in English and Spanish, from             the best sales results

                                                                                                                                            Awards
                                                                                             Cantonese, and Mandarin, and chat
its contact center in the Philippines. The
                                                --Conducted sales refresher training         support from March 2012.
engagement started in 2004 with 30
agents, with a 7-hour service window. In       Agent-level evaluations
                                                                                                                                            --Aegis positioned among leading companies in the Gartner Magic Quadrant CM Contact Center Worldwide 2011.
2005, the engagement started with Aegis        •	Helped drive compliance to meet and                                                        --International Association of Outsourcing Professionals (IAOP) honored Aegis in Leaders category in the 2012 Global
servicing the Spanish line of business,          exceed metrics on the agent-level by                                                         Outsourcing 100® list.
which then led to addition of English            having Team Leads conduct their team’s
line of business, to help ensure 24x7                                                                                                       --Aegis recognized by Frost & Sullivan Asia Pacific as Contact Center Outsourcing services provider 2011.
                                                 quality evaluations
operations. The program is seasonal –                                                                                                       --Aegis received 2011 MVP Quality Award from TMC’s Customer Interaction Solutions® magazine.
with a maximum of 120 agents during            •	Conducted training and calibration of                                                      --Aon Hewitt Best Employer Award 2011 in India and Australia.                                                                                                                                                QUALITY BY DESIGN:
                                                 Team Leads
off-peak and can grow to as many as
200 agents during peak periods.
                                                                                                                                            --Aegis honored with NCPEDP-Shell Helen Keller Award 2011 - for promotion of employment and accessibility for differently
                                                                                                                                              abled people.
                                                                                                                                                                                                                                                                                                                                                         Moving beyond processes to
                                               •	Aligned coaching process with agent
Quality is an important metric for a sales       scorecard                                                                                                                                                                                                                                                                                               superior experiences
program such as Wyndham’s. However,
the current approach to quality was not
delivering the desired sales results – there
was no direct correlation between the
                                                  “Our Aegis team has spent countless hours refining the call monitoring
                                                  process and reviewing the call quality of our agents. The team is linking
                                                                                                                                            About Aegis
sales quality attributes being measured           agent behavior to our key revenue drivers. The detailed analysis that Aegis
                                                                                                                                            Founded almost 30 years ago in the US, Aegis is a global business services and experience management company
and monitored by the team versus the              has been doing has enabled us to focus on the factors that are critical to                                                                                                                                                                                                                             In this issue:
                                                                                                                                            committed to impacting clients’ business outcomes by focusing on end user brand experience across all touch points
sales metric, Gross Room Night Per                the success of the call and the sales process.”
                                                                                                                                                                                                                                                                                                                                                         - Aegis Speak with Peter Bloom, President – Global Quality and Customer Experience




                                                                                                                                                                                                                                                                                                    Copyright 2012, Aegis Limited. All rights reserved
Call (GRNPC). While there was no major                                                                                                      and channels. With a presence in 12 countries, 50 locations, and with more than 55,000 employees, Aegis manages
                                                  Kristin Henderson
impact on GRNPC as Aegis was able to
                                                  Regional Director, Learning, Development, & International Operations for
                                                                                                                                            over a billion customer interactions every year for over 300 clients across verticals such as BFSI, Telecom, Healthcare,                                                                                     - Think Tank – Expert interview with Francis Frei and Anne Morriss
comfortably hit sales targets, there was an                                                                                                 Travel and Hospitality, Consumer Goods, Retail, and Technology. Aegis manages, enables, extends, and enhances
                                                  Wyndham Hotel Group                                                                                                                                                                                                                                                                                    - Case Study - Wyndham Worldwide Quality Process Design
opportunity to deliver better sales results                                                                                                 business experiences for its clients and their customers across consulting, technology, outsourcing, and training and
for the client.                                                                                                                             education.
                                                                                                                                                                                                                                                                                                                                                         and more...
                                                                                                                                            Contact us:

                                                                                                                                            info@aegisglobal.com, www.aegisglobal.com




 05                                                                                                                                          06
INSIGHT                                                                                                                                      INSIGHT                                                                                                                                                  INSIGHT

                                                                                                          Buzz Factor                                     month period. It achieved revenue of USD
                                                                                                                                                          139 Million as against USD 79.2 for the             Did you know about Aegis?                     Think Tank                                              Due to the very nature of services
                                                                                                                                                                                                                                                                                                                    it is hard to define and measure
                                                                                                                                                                                                                                                                                                                                                                   Free up the resources you need to excel
                                                                                                                                                                                                                                                                                                                                                                   by underperforming, but do it rationally,
                                                                                                                                                          same nine month period last year.                  •	Aegis has managed over USD 6 billion of                                                              ‘quality’ when compared to products            underperform in ways your customers
                                                                                                          AEGIS BUZZ                                                                                           spend in 250 categories under its Spend      Insight about Quality by                                or tangibles. How do you define and            don’t mind. For example, if your clients
                                                                                                                                                                                                               Management Services                                                                                  measure Quality especially in the              want faster response time, but don’t care
                                                                                                          Gartner positions Aegis in 2011 Magic           INDUSTRY BUZZ                                                                                     Design: Moving beyond                                   context of Contact Centers?                    as much about cutting-edge technology,
                                                                                                                                                                                                             •	AGC Networks, a subsidiary of Aegis has
                                                                                                          Quadrant for Customer Management
                                                                                                                                                          Indian IT-BPO Sector Revenue Estimated
                                                                                                                                                                                                                                                            processes to superior                                                                                  table that R&D initiative and add slack to
                                                                                                          Contact Center BPO Worldwide                                                                         over 60 key Alliance partnerships with                                                               In our work, we use a very specific
                                                                                                                                                          to Cross USD 100 Billion Mark                        leading Original Equipment Manufacturers
                                                                                                                                                                                                                                                            experiences                                             definition of service quality: being great
                                                                                                                                                                                                                                                                                                                                                                   your service teams. It turns out customers
                                                                                                          Leading Industry Analyst firm Gartner                                                                                                                                                                                                                    are more than happy to make these kinds
                                                                                                                                                          NASSCOM (National Association of                     (OEM) in the Technology / Telecom and                                                                at the things your customers value most.
                                                                                                          has positioned Aegis in the ‘2011 Magic                                                                                                                                                                                                                  of tradeoffs if they get what they really
                                                                                                                                                          Software and Services Companies)                     System Integration space.                                                                            This requires a deep understanding of
                                                                                                          Quadrant for Customer Management                                                                                                                                                                                                                         want in return.
                                                                                                                                                          recently released the key findings of the                                                                                                                 customer priorities – both which service
                                                                                                          Contact Center BPO, Worldwide’. The
                                                                                                                                                          Indian IT-BPO sector performance for                                                                                                                      attributes they value, and the order in        It has been said that a culture of quality
                                                                                                          report evaluates service providers on their
                                                                                                                                                          FY2011-12 according to which the year                                                                                                                     which they value them. That type of            feeds the adoption of quality. What
                                                                                                          customer management contact center                                                               being increasingly seen as a viable solution
                                                                                                                                                          2011-12 characterizes a landmark year as                                                                                                                  focused learning is part of the process we     can outsourcing service providers do
                                                                                                          BPO capabilities in the Americas, EMEA                                                           in terms of cutting costs and incurring
                                                                                                                                                          aggregate revenue for the Indian IT-BPO                                                                                                                   recommend.                                     to ensure the percolation of a culture
                                                                                                          and Asia Pacific and depicts the service                                                         other ground breaking benefits. Along
                                                                                                                                                          sector is estimated to cross USD 101                                                                                                                                                                     of quality in the organization versus
                                                                                                          provider landscape using a bi-dimensional                                                                                                                                                                 In your book ‘Uncommon Service:
                                                                                                                                                                                                           with voice based services other platforms
     Aegis Speak                                                                                                                                          billion. India retains its number one position                                                                                                                                                           a climate (immediate influences) of
                                                                                                          matrix, evaluating their ability to execute                                                                                                                                                               How to Win by Putting Customers at
                                                                                                                                                          as the world’s leading sourcing location for     such as chat, social networking sites, and                                                                                                              quality?
                                                                                                          and completeness of vision. According to                                                                                                          Professor Frances Frei is the UPS Foundation            the Core of Your Business’, you talk
                                                                                                                                                          IT-BPO services, despite the rise of several     micro blogs where customer concerns can
                                                                                                          Gartner, Aegis has reinforced its position in                                                                                                     Professor of Service Management at Harvard              about managing your customers as               We recommend focusing on three things
     Dear Client,                                       Continuing our focus on Quality, we have                                                          alternative sourcing locations, with a share     also be addressed in a timely manner will        Business School. She is a leading authority on
                                                                                                          the Magic Quadrant due to its aggressive                                                                                                                                                                  one of the ‘four service truths’. Could        when it comes to culture: clarity, signaling
                                                                                                                                                          of over 58 percent in 2011. Mr. Som Mittal,      assume prominence in 2012.                       designing, leading and scaling exceptional service
                                                        embarked on a unique global quality               growth strategy focused on capability,                                                                                                                                                                    you elaborate on this, especially in           and consistency. Clarity is about knowing
     I am pleased to present the seventh edition of                                                                                                                                                                                                         firms and her ideas have shaped the strategies
                                                        program named 1Aegis. The goal of 1Aegis          capacity and geographical presence              President NASSCOM said “Verticalisation,         Source: www.microsourcing.com                    and operations of the world’s most competitive          the context of quality in outsourcing          exactly what kind of culture you need to
     our newsletter Insight.
                                                        is to ensure a consistent and high quality        complemented by its focus on customer           operational excellence and an expanding                                                           companies.
                                                                                                                                                                                                                                                                                                                    service providers?                             succeed; signaling is about relentlessly
                                                                                                                                                                                                           Ovum: Public-private initiatives
     This edition of Insight is focused on the          of service whether the engagement is              experience management.                          global delivery model were internal                                                               She received her Ph.D. in Operations and                                                               communicating that clarity, particularly
                                                                                                                                                                                                           worldwide will stimulate BPO growth                                                                      Customers can help you or hurt you
     theme ‘Quality by Design: Moving beyond            conducted in Sierra Vista, Cebu, or Sri Lanka.                                                    priorities for the industry in this year.”                                                        Information Management from the Wharton School                                                         in moments where your employees are
                                                                                                          Aegis PeopleSupport now to be known                                                              Leading Industry Analyst firm Ovum               at the University of Pennsylvania and holds an          operationally. Your customers can make
     Processes to Superior Experiences’ –                                                                                                                 The IT-BPO sector continues to be one                                                                                                                                                                    most receptive (during initial training,
                                                        Aegis recently received the silver MVP Quality    as Aegis                                                                                                                                          M.E. in Industrial Engineering from Pennsylvania        the service you provide either faster or
                                                                                                                                                          of the largest employers in India directly       has stated that global BPO industry                                                                                                                     for example), and consistency is about
     the vital role of quality in creating the best     Award 2011, given to the leading contact                                                                                                                                                            State University, and a B.A. in Mathematics             slower; they can make it either more
                                                                                                          Aegis PeopleSupport, one of the leading         employing ~2.8 million professionals, with       expected to grow at an annual rate               from the University of Pennsylvania. Professor                                                         rooting out the “cultural breaks” in your
     customer experience.                               center industry standouts, from TMC‘s                                                                                                                                                                                                                       expensive or less expensive to deliver etc.
                                                                                                          outsourcing services companies in the           over 230,000 jobs being added in FY2012.         of 5.4 percent to USD 93.4 Billion in            Frei has received the HBS Student Association
                                                                                                                                                                                                                                                                                                                                                                   policies and organizational behavior. You
     ‘Quality’ is an organizational imperative          Customer Interaction Solutions magazine.                                                                                                           2015. The competition between the                Faculty Award for teaching excellence on multiple       Simple example: a customer who takes
                                                                                                          Philippines, announced the adoption of the      Source: NASSCOM                                                                                   occasions, as well as teaching awards from the                                                         can’t declare that you’re all about service,
     at Aegis, and our approach to Quality is           Customer Interaction Solutions is the                                                                                                              new and emerging destinations shall                                                                      his time ordering at a fast food restaurant
                                                                                                          corporate identity of its parent organization                                                                                                     Wharton School of Business and the University of                                                       and then time your employees on how
                                                        premier publication in the call center, CRM                                                       NASSCOM Quality, Cloud and Social                fuel the future growth and evolution of          Rochester. She serves on the Board of Directors         makes the food less fast for everyone
     strikingly different from other quality programs                                                     Aegis. The new identity is designed to                                                                                                                                                                                                                   quickly they can get off the phone with
                                                        and teleservices industries. Aegis received                                                       Media: Among the top Outsourcing                 the industry. At the low and mid-point           of Advance Auto Parts and serves on the Board of        around him, undermining the restaurant’s
     available in the global customer support                                                             reflect a global customer experience-centric                                                                                                      Advisors of several private companies.                                                                 customers.
                                                                                                                                                          trends for 2012                                  of the value chain Philippines, Africa                                                                   service strategy. Our message is simply
     industry. We are focused on driving results for    the silver award for sophistication of quality    company, built on a continuing history of
                                                                                                                                                                                                           and Latin America are rolling out the                                                                    that you need an explicit plan for getting     What is your advice to companies in
     your business.                                     measures introduced to the contact center.        innovative ideas and service offerings to       A study from Horses for Sources, a
                                                                                                                                                                                                           welcome mats for outsourced business                                                                     your customers to behave. They can be          the BPO industry trying to leverage
                                                                                                          suit the needs of businesses. The adoption      leading advisory analyst firm, has stated
     Our quality program uses the pioneer               In continuation of this theme, we have                                                                                                             processes as providers have developed                                                                    great assets for/of your business -- for       quality in ensuring customer delight?
                                                                                                          of the Aegis brand in the Philippines is        that 25% of organizations will remedy
     approach developed by Customer Operations          Professor Frances Frei, Harvard Business                                                                                                           global delivery networks to address                                                                      example, by serving themselves or helping
                                                                                                          aligned with Aegis’ corporate strategy of       the looming recession with outsourcing                                                                                                                                                                   Great service is a winning strategy,
     Performance Center (COPC), which focuses           School’s resident expert on service excellence                                                                                                     requirements centered on language skills,                                                                you to design a better offering -- or hugely
                                                                                                          ‘One World, One Aegis,’ and will provide        in light of its proven worth to the services                                                                                                                                                             particularly over time, but the model
                                                        and Anne Morriss, author and MD, Concire                                                                                                           time zone proximity, and cultural sensitivity.                                                           disruptive.
     on systemic issues and avoidance of common                                                           consistent standards of excellence in           industry. Outsourcing will still be seen                                                                                                                                                                 must take into account what we call the
     pitfalls. This approach delivers superior          Leadership Institute sharing their views in the   managing, enabling, extending, and              as a valuable tool as businesses brace           Brazil, Mexico and Argentina have                                                                        You also talk of ‘tradeoffs’ – if cost         “four service truths:” you can’t be great
     results by linking the process to key customer     section ‘Think Tank’.                             enhancing customer experience.                  for the recurrence of another economic           also been showing signs of becoming                                                                      savings are the primary driver for             at everything; someone has to pay for
                                                                                                                                                          depression and business executives will          serious contenders as key outsourcing                                                                    outsourcing, then the focus on quality         excellence; it’s not your employees’ fault
     satisfaction and business drivers.                 We bring you the latest happenings in the         AGC Networks reports strong financials
                                                                                                                                                          find ways to cut operational costs without       destinations in recent years.                                                                            will invariably suffer. Should quality and     (when service goes bad), and you must
     The ‘Case in Point’ section illustrates Aegis’     industry and Aegis in the Buzz section. As        – announces results for the quarter                                                                                                               Anne Morriss is the Co-Founder and Chief
                                                                                                                                                          sacrificing the quality of work. Cloud is        Source: The Sauce                                                                                        cost savings be seen as tradeoffs? On          manage and train your customers. Start
     expertise in successfully designing a Quality      always, we look forward for your suggestions      ended 31 December 2011                                                                                                                            Knowledge Officer of Concire Leadership Institute
                                                                                                                                                                                                                                                            which she launched to help organizations compete        the contrary, does enhanced focus on           there, and then support the model with a
     process to drive better sales results for one      and invite you to write in your feedback.         AGC Networks Limited, a leading                                                                                                                   on service excellence. She has worked with              quality lead to increased cost savings?        strong service culture.
     of the world’s largest hospitality companies.                                                                                                                                                                                                          companies and governments throughout the U.S.,
                                                                                                          Solutions Integrator in Unified
                                                                                                                                                                                                                                                            Latin America and Africa on strategy, leadership        We see great examples every day where
     We now offer the Aegis Quality approach in                                                           Communication, Network Infrastructure,                                                                                                            and institutional change. Her clients have ranged
                                                        Regards,                                                                                                                                                                                                                                                    cost and quality don’t trade off on each
     our client engagements. No other outsourcing                                                         Information Security and Business                                                                                                                 from Fortune 50 companies repositioning in
                                                                                                                                                                                                                                                            global markets to public sector leaders working to
                                                                                                                                                                                                                                                                                                                    other. That’s the central question we
     company offers such a comprehensive,               Peter Bloom                                       Application and Consulting, and a
                                                                                                                                                                                                                                                            transform national economies.                           ask: how do you improve service quality
     proven, and success-driven program.                President – Global Quality and Customer           subsidiary of Aegis Limited has reported
                                                                                                                                                                                                                                                                                                                    in a world of limited resources, which is
                                                                                                          stellar numbers in its results for quarter                                                                                                        Prior to founding Concire, Anne worked with the
                                                        Experience                                                                                                                                                                                          OTF Group to expand its entrepreneurship practice       the world most of us live in? There are a
                                                                                                          ended 31 December 2011. It clocked in
                                                                                                                                                                                                                                                            in Latin America and the Caribbean. She led OTF’s       number of ways to do this, but the most
                                                                                                          USD 48.28 Million in quarterly revenues,                                                                                                          partnership with the World Bank to advise leaders in    important strategy is to be great at the
                                                                                                          up by 83% for the same period last year.                                                                                                          forty countries on using business incubation to drive
                                                                                                                                                                                                                                                            dynamism and innovation in local economies. She         things your customers value most by
                                                                                                          It also witnessed significant growth in
                                                                                                                                                                                                                                                            holds a Masters in Business Administration from         being bad at the things they value least.
                                                                                                          revenues at 75% growth over the nine                                                                                                              Harvard Business School.



02                                                                                                         03                                                                                                                                                04
INSIGHT                                                                                                                                      INSIGHT                                                                                                                                                  INSIGHT

                                                                                                          Buzz Factor                                     month period. It achieved revenue of USD
                                                                                                                                                          139 Million as against USD 79.2 for the             Did you know about Aegis?                     Think Tank                                              Due to the very nature of services
                                                                                                                                                                                                                                                                                                                    it is hard to define and measure
                                                                                                                                                                                                                                                                                                                                                                   Free up the resources you need to excel
                                                                                                                                                                                                                                                                                                                                                                   by underperforming, but do it rationally,
                                                                                                                                                          same nine month period last year.                  •	Aegis has managed over USD 6 billion of                                                              ‘quality’ when compared to products            underperform in ways your customers
                                                                                                          AEGIS BUZZ                                                                                           spend in 250 categories under its Spend      Insight about Quality by                                or tangibles. How do you define and            don’t mind. For example, if your clients
                                                                                                                                                                                                               Management Services                                                                                  measure Quality especially in the              want faster response time, but don’t care
                                                                                                          Gartner positions Aegis in 2011 Magic           INDUSTRY BUZZ                                                                                     Design: Moving beyond                                   context of Contact Centers?                    as much about cutting-edge technology,
                                                                                                                                                                                                             •	AGC Networks, a subsidiary of Aegis has
                                                                                                          Quadrant for Customer Management
                                                                                                                                                          Indian IT-BPO Sector Revenue Estimated
                                                                                                                                                                                                                                                            processes to superior                                                                                  table that R&D initiative and add slack to
                                                                                                          Contact Center BPO Worldwide                                                                         over 60 key Alliance partnerships with                                                               In our work, we use a very specific
                                                                                                                                                          to Cross USD 100 Billion Mark                        leading Original Equipment Manufacturers
                                                                                                                                                                                                                                                            experiences                                             definition of service quality: being great
                                                                                                                                                                                                                                                                                                                                                                   your service teams. It turns out customers
                                                                                                          Leading Industry Analyst firm Gartner                                                                                                                                                                                                                    are more than happy to make these kinds
                                                                                                                                                          NASSCOM (National Association of                     (OEM) in the Technology / Telecom and                                                                at the things your customers value most.
                                                                                                          has positioned Aegis in the ‘2011 Magic                                                                                                                                                                                                                  of tradeoffs if they get what they really
                                                                                                                                                          Software and Services Companies)                     System Integration space.                                                                            This requires a deep understanding of
                                                                                                          Quadrant for Customer Management                                                                                                                                                                                                                         want in return.
                                                                                                                                                          recently released the key findings of the                                                                                                                 customer priorities – both which service
                                                                                                          Contact Center BPO, Worldwide’. The
                                                                                                                                                          Indian IT-BPO sector performance for                                                                                                                      attributes they value, and the order in        It has been said that a culture of quality
                                                                                                          report evaluates service providers on their
                                                                                                                                                          FY2011-12 according to which the year                                                                                                                     which they value them. That type of            feeds the adoption of quality. What
                                                                                                          customer management contact center                                                               being increasingly seen as a viable solution
                                                                                                                                                          2011-12 characterizes a landmark year as                                                                                                                  focused learning is part of the process we     can outsourcing service providers do
                                                                                                          BPO capabilities in the Americas, EMEA                                                           in terms of cutting costs and incurring
                                                                                                                                                          aggregate revenue for the Indian IT-BPO                                                                                                                   recommend.                                     to ensure the percolation of a culture
                                                                                                          and Asia Pacific and depicts the service                                                         other ground breaking benefits. Along
                                                                                                                                                          sector is estimated to cross USD 101                                                                                                                                                                     of quality in the organization versus
                                                                                                          provider landscape using a bi-dimensional                                                                                                                                                                 In your book ‘Uncommon Service:
                                                                                                                                                                                                           with voice based services other platforms
     Aegis Speak                                                                                                                                          billion. India retains its number one position                                                                                                                                                           a climate (immediate influences) of
                                                                                                          matrix, evaluating their ability to execute                                                                                                                                                               How to Win by Putting Customers at
                                                                                                                                                          as the world’s leading sourcing location for     such as chat, social networking sites, and                                                                                                              quality?
                                                                                                          and completeness of vision. According to                                                                                                          Professor Frances Frei is the UPS Foundation            the Core of Your Business’, you talk
                                                                                                                                                          IT-BPO services, despite the rise of several     micro blogs where customer concerns can
                                                                                                          Gartner, Aegis has reinforced its position in                                                                                                     Professor of Service Management at Harvard              about managing your customers as               We recommend focusing on three things
     Dear Client,                                       Continuing our focus on Quality, we have                                                          alternative sourcing locations, with a share     also be addressed in a timely manner will        Business School. She is a leading authority on
                                                                                                          the Magic Quadrant due to its aggressive                                                                                                                                                                  one of the ‘four service truths’. Could        when it comes to culture: clarity, signaling
                                                                                                                                                          of over 58 percent in 2011. Mr. Som Mittal,      assume prominence in 2012.                       designing, leading and scaling exceptional service
                                                        embarked on a unique global quality               growth strategy focused on capability,                                                                                                                                                                    you elaborate on this, especially in           and consistency. Clarity is about knowing
     I am pleased to present the seventh edition of                                                                                                                                                                                                         firms and her ideas have shaped the strategies
                                                        program named 1Aegis. The goal of 1Aegis          capacity and geographical presence              President NASSCOM said “Verticalisation,         Source: www.microsourcing.com                    and operations of the world’s most competitive          the context of quality in outsourcing          exactly what kind of culture you need to
     our newsletter Insight.
                                                        is to ensure a consistent and high quality        complemented by its focus on customer           operational excellence and an expanding                                                           companies.
                                                                                                                                                                                                                                                                                                                    service providers?                             succeed; signaling is about relentlessly
                                                                                                                                                                                                           Ovum: Public-private initiatives
     This edition of Insight is focused on the          of service whether the engagement is              experience management.                          global delivery model were internal                                                               She received her Ph.D. in Operations and                                                               communicating that clarity, particularly
                                                                                                                                                                                                           worldwide will stimulate BPO growth                                                                      Customers can help you or hurt you
     theme ‘Quality by Design: Moving beyond            conducted in Sierra Vista, Cebu, or Sri Lanka.                                                    priorities for the industry in this year.”                                                        Information Management from the Wharton School                                                         in moments where your employees are
                                                                                                          Aegis PeopleSupport now to be known                                                              Leading Industry Analyst firm Ovum               at the University of Pennsylvania and holds an          operationally. Your customers can make
     Processes to Superior Experiences’ –                                                                                                                 The IT-BPO sector continues to be one                                                                                                                                                                    most receptive (during initial training,
                                                        Aegis recently received the silver MVP Quality    as Aegis                                                                                                                                          M.E. in Industrial Engineering from Pennsylvania        the service you provide either faster or
                                                                                                                                                          of the largest employers in India directly       has stated that global BPO industry                                                                                                                     for example), and consistency is about
     the vital role of quality in creating the best     Award 2011, given to the leading contact                                                                                                                                                            State University, and a B.A. in Mathematics             slower; they can make it either more
                                                                                                          Aegis PeopleSupport, one of the leading         employing ~2.8 million professionals, with       expected to grow at an annual rate               from the University of Pennsylvania. Professor                                                         rooting out the “cultural breaks” in your
     customer experience.                               center industry standouts, from TMC‘s                                                                                                                                                                                                                       expensive or less expensive to deliver etc.
                                                                                                          outsourcing services companies in the           over 230,000 jobs being added in FY2012.         of 5.4 percent to USD 93.4 Billion in            Frei has received the HBS Student Association
                                                                                                                                                                                                                                                                                                                                                                   policies and organizational behavior. You
     ‘Quality’ is an organizational imperative          Customer Interaction Solutions magazine.                                                                                                           2015. The competition between the                Faculty Award for teaching excellence on multiple       Simple example: a customer who takes
                                                                                                          Philippines, announced the adoption of the      Source: NASSCOM                                                                                   occasions, as well as teaching awards from the                                                         can’t declare that you’re all about service,
     at Aegis, and our approach to Quality is           Customer Interaction Solutions is the                                                                                                              new and emerging destinations shall                                                                      his time ordering at a fast food restaurant
                                                                                                          corporate identity of its parent organization                                                                                                     Wharton School of Business and the University of                                                       and then time your employees on how
                                                        premier publication in the call center, CRM                                                       NASSCOM Quality, Cloud and Social                fuel the future growth and evolution of          Rochester. She serves on the Board of Directors         makes the food less fast for everyone
     strikingly different from other quality programs                                                     Aegis. The new identity is designed to                                                                                                                                                                                                                   quickly they can get off the phone with
                                                        and teleservices industries. Aegis received                                                       Media: Among the top Outsourcing                 the industry. At the low and mid-point           of Advance Auto Parts and serves on the Board of        around him, undermining the restaurant’s
     available in the global customer support                                                             reflect a global customer experience-centric                                                                                                      Advisors of several private companies.                                                                 customers.
                                                                                                                                                          trends for 2012                                  of the value chain Philippines, Africa                                                                   service strategy. Our message is simply
     industry. We are focused on driving results for    the silver award for sophistication of quality    company, built on a continuing history of
                                                                                                                                                                                                           and Latin America are rolling out the                                                                    that you need an explicit plan for getting     What is your advice to companies in
     your business.                                     measures introduced to the contact center.        innovative ideas and service offerings to       A study from Horses for Sources, a
                                                                                                                                                                                                           welcome mats for outsourced business                                                                     your customers to behave. They can be          the BPO industry trying to leverage
                                                                                                          suit the needs of businesses. The adoption      leading advisory analyst firm, has stated
     Our quality program uses the pioneer               In continuation of this theme, we have                                                                                                             processes as providers have developed                                                                    great assets for/of your business -- for       quality in ensuring customer delight?
                                                                                                          of the Aegis brand in the Philippines is        that 25% of organizations will remedy
     approach developed by Customer Operations          Professor Frances Frei, Harvard Business                                                                                                           global delivery networks to address                                                                      example, by serving themselves or helping
                                                                                                          aligned with Aegis’ corporate strategy of       the looming recession with outsourcing                                                                                                                                                                   Great service is a winning strategy,
     Performance Center (COPC), which focuses           School’s resident expert on service excellence                                                                                                     requirements centered on language skills,                                                                you to design a better offering -- or hugely
                                                                                                          ‘One World, One Aegis,’ and will provide        in light of its proven worth to the services                                                                                                                                                             particularly over time, but the model
                                                        and Anne Morriss, author and MD, Concire                                                                                                           time zone proximity, and cultural sensitivity.                                                           disruptive.
     on systemic issues and avoidance of common                                                           consistent standards of excellence in           industry. Outsourcing will still be seen                                                                                                                                                                 must take into account what we call the
     pitfalls. This approach delivers superior          Leadership Institute sharing their views in the   managing, enabling, extending, and              as a valuable tool as businesses brace           Brazil, Mexico and Argentina have                                                                        You also talk of ‘tradeoffs’ – if cost         “four service truths:” you can’t be great
     results by linking the process to key customer     section ‘Think Tank’.                             enhancing customer experience.                  for the recurrence of another economic           also been showing signs of becoming                                                                      savings are the primary driver for             at everything; someone has to pay for
                                                                                                                                                          depression and business executives will          serious contenders as key outsourcing                                                                    outsourcing, then the focus on quality         excellence; it’s not your employees’ fault
     satisfaction and business drivers.                 We bring you the latest happenings in the         AGC Networks reports strong financials
                                                                                                                                                          find ways to cut operational costs without       destinations in recent years.                                                                            will invariably suffer. Should quality and     (when service goes bad), and you must
     The ‘Case in Point’ section illustrates Aegis’     industry and Aegis in the Buzz section. As        – announces results for the quarter                                                                                                               Anne Morriss is the Co-Founder and Chief
                                                                                                                                                          sacrificing the quality of work. Cloud is        Source: The Sauce                                                                                        cost savings be seen as tradeoffs? On          manage and train your customers. Start
     expertise in successfully designing a Quality      always, we look forward for your suggestions      ended 31 December 2011                                                                                                                            Knowledge Officer of Concire Leadership Institute
                                                                                                                                                                                                                                                            which she launched to help organizations compete        the contrary, does enhanced focus on           there, and then support the model with a
     process to drive better sales results for one      and invite you to write in your feedback.         AGC Networks Limited, a leading                                                                                                                   on service excellence. She has worked with              quality lead to increased cost savings?        strong service culture.
     of the world’s largest hospitality companies.                                                                                                                                                                                                          companies and governments throughout the U.S.,
                                                                                                          Solutions Integrator in Unified
                                                                                                                                                                                                                                                            Latin America and Africa on strategy, leadership        We see great examples every day where
     We now offer the Aegis Quality approach in                                                           Communication, Network Infrastructure,                                                                                                            and institutional change. Her clients have ranged
                                                        Regards,                                                                                                                                                                                                                                                    cost and quality don’t trade off on each
     our client engagements. No other outsourcing                                                         Information Security and Business                                                                                                                 from Fortune 50 companies repositioning in
                                                                                                                                                                                                                                                            global markets to public sector leaders working to
                                                                                                                                                                                                                                                                                                                    other. That’s the central question we
     company offers such a comprehensive,               Peter Bloom                                       Application and Consulting, and a
                                                                                                                                                                                                                                                            transform national economies.                           ask: how do you improve service quality
     proven, and success-driven program.                President – Global Quality and Customer           subsidiary of Aegis Limited has reported
                                                                                                                                                                                                                                                                                                                    in a world of limited resources, which is
                                                                                                          stellar numbers in its results for quarter                                                                                                        Prior to founding Concire, Anne worked with the
                                                        Experience                                                                                                                                                                                          OTF Group to expand its entrepreneurship practice       the world most of us live in? There are a
                                                                                                          ended 31 December 2011. It clocked in
                                                                                                                                                                                                                                                            in Latin America and the Caribbean. She led OTF’s       number of ways to do this, but the most
                                                                                                          USD 48.28 Million in quarterly revenues,                                                                                                          partnership with the World Bank to advise leaders in    important strategy is to be great at the
                                                                                                          up by 83% for the same period last year.                                                                                                          forty countries on using business incubation to drive
                                                                                                                                                                                                                                                            dynamism and innovation in local economies. She         things your customers value most by
                                                                                                          It also witnessed significant growth in
                                                                                                                                                                                                                                                            holds a Masters in Business Administration from         being bad at the things they value least.
                                                                                                          revenues at 75% growth over the nine                                                                                                              Harvard Business School.



02                                                                                                         03                                                                                                                                                04
Aegis Insight Newsletter Vol. 7 - Quality by Design: Moving beyond processes to superior experiences
Aegis Insight Newsletter Vol. 7 - Quality by Design: Moving beyond processes to superior experiences
Aegis Insight Newsletter Vol. 7 - Quality by Design: Moving beyond processes to superior experiences

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Aegis Insight Newsletter Vol. 7 - Quality by Design: Moving beyond processes to superior experiences

  • 1. Case Study Wyndham Worldwide Aegis Solution INSIGHT Aegis carefully studied the existing Quality process to identify areas for process improvement. It implemented Results Understanding the uniqueness of the client requirements, Aegis set about designing a Quality process to best suit Global Footprint INSIGHT INSIGHT Vol. 7, Qtr. I - 2012 QPO (Quality Process Outsourcing), an its objectives. Identifying the systemic approach pioneered by Contact Operation issues allowed Aegis to design a Quality The Client Performance Center (COPC) to Quality evaluation process to determine sales Wyndham Worldwide is one of the and focused on sales improvement. The behavior that delivers better sales results. world’s largest hospitality companies following initiatives were implemented: Aegis was thus able to significantly reduce UK: across six continents with approximately defects in the “no sales attempt” attribute > Manchester Process-level Evaluations 100,000 properties worldwide. It also from 2% to 0.4% in January 2012 and US: > Irving, TX (2) offers individual consumers and business • Ensured unbiased call sampling agent-related sales error from 9% to 6% > Killeen, TX > Port St. Lucie, FL customers a broad array of hospitality • Utilized business intelligence in January 2012. GRNPC also improved > Fairmont, WV Philippines: products and services as well as various - achieved 100% of target in January > Joplin, MO > Baguio > Sierra Vista, AZ accommodation alternatives and price --Identified non-agent controlled 2011 and increased to 105% of target in > New York, NY UAE: > Dubai > Cebu (2) Costa Rica: > Manila (3) ranges through a premier portfolio of opportunities on issue resolution and January 2012. > Los Angeles, CA > San Jose Saudi Arabia: world-renowned brands that includes sales conversion > Riyadh > Jeddah Sri Lanka: Aegis approach of designing quality > Colombo more than 160 Vacation Ownership --Determined causes of dropped and/ India: process to suit client’s unique > Noida Resorts. It was ranked amongst World’s or disconnected calls through event > Gurgaon requirements ensured customer delight, > Lucknow (2) Greenest Companies by Newsweek tracking and analysis with assistance > Hyderabad as they were able to appreciate better > Bangalore (3) (2011) and Fortune’s World’s Most from Aegis’ IT-Telecommunications South Africa: quality and sales results. As proof of the Argentina: > Johannesburg (2) > Hazira Admired Companies 2012 (#1 Hotels, team > Ahmedabad client’s trust, it awarded new business to > Tucuman > Cordoba > Pune Australia: > Melbourne (3) New Zealand: Casinos, Resorts). > Mumbai (2) • Identified and addressed sales Aegis. Recently, Aegis piloted a group of > Bahia Blanca > Kolkata (2) > Sydney > Auckland > Mar del Plata > Jamshedpur Customer Challenges opportunity 22 English agents for Wyndham Hotels Global Headquarters > Buenos Aires City (2) > Bhopal & Resorts, the upscale full-servicing > Srinagar Aegis handles sales reservations for --Ensured everyone, from the agent level brand for the Wyndham Hotel Group. 11 brands under the Wyndham Hotel to the management level, is calibrated Aegis is slated to add foreign language Group. It provides bi-lingual customer on required sales behavior that delivers contact center support in Italian, German, support, in English and Spanish, from the best sales results Awards Cantonese, and Mandarin, and chat its contact center in the Philippines. The --Conducted sales refresher training support from March 2012. engagement started in 2004 with 30 agents, with a 7-hour service window. In Agent-level evaluations --Aegis positioned among leading companies in the Gartner Magic Quadrant CM Contact Center Worldwide 2011. 2005, the engagement started with Aegis • Helped drive compliance to meet and --International Association of Outsourcing Professionals (IAOP) honored Aegis in Leaders category in the 2012 Global servicing the Spanish line of business, exceed metrics on the agent-level by Outsourcing 100® list. which then led to addition of English having Team Leads conduct their team’s line of business, to help ensure 24x7 --Aegis recognized by Frost & Sullivan Asia Pacific as Contact Center Outsourcing services provider 2011. quality evaluations operations. The program is seasonal – --Aegis received 2011 MVP Quality Award from TMC’s Customer Interaction Solutions® magazine. with a maximum of 120 agents during • Conducted training and calibration of --Aon Hewitt Best Employer Award 2011 in India and Australia. QUALITY BY DESIGN: Team Leads off-peak and can grow to as many as 200 agents during peak periods. --Aegis honored with NCPEDP-Shell Helen Keller Award 2011 - for promotion of employment and accessibility for differently abled people. Moving beyond processes to • Aligned coaching process with agent Quality is an important metric for a sales scorecard superior experiences program such as Wyndham’s. However, the current approach to quality was not delivering the desired sales results – there was no direct correlation between the “Our Aegis team has spent countless hours refining the call monitoring process and reviewing the call quality of our agents. The team is linking About Aegis sales quality attributes being measured agent behavior to our key revenue drivers. The detailed analysis that Aegis Founded almost 30 years ago in the US, Aegis is a global business services and experience management company and monitored by the team versus the has been doing has enabled us to focus on the factors that are critical to In this issue: committed to impacting clients’ business outcomes by focusing on end user brand experience across all touch points sales metric, Gross Room Night Per the success of the call and the sales process.” - Aegis Speak with Peter Bloom, President – Global Quality and Customer Experience Copyright 2012, Aegis Limited. All rights reserved Call (GRNPC). While there was no major and channels. With a presence in 12 countries, 50 locations, and with more than 55,000 employees, Aegis manages Kristin Henderson impact on GRNPC as Aegis was able to Regional Director, Learning, Development, & International Operations for over a billion customer interactions every year for over 300 clients across verticals such as BFSI, Telecom, Healthcare, - Think Tank – Expert interview with Francis Frei and Anne Morriss comfortably hit sales targets, there was an Travel and Hospitality, Consumer Goods, Retail, and Technology. Aegis manages, enables, extends, and enhances Wyndham Hotel Group - Case Study - Wyndham Worldwide Quality Process Design opportunity to deliver better sales results business experiences for its clients and their customers across consulting, technology, outsourcing, and training and for the client. education. and more... Contact us: info@aegisglobal.com, www.aegisglobal.com 05 06
  • 2. INSIGHT INSIGHT INSIGHT Buzz Factor month period. It achieved revenue of USD 139 Million as against USD 79.2 for the Did you know about Aegis? Think Tank Due to the very nature of services it is hard to define and measure Free up the resources you need to excel by underperforming, but do it rationally, same nine month period last year. • Aegis has managed over USD 6 billion of ‘quality’ when compared to products underperform in ways your customers AEGIS BUZZ spend in 250 categories under its Spend Insight about Quality by or tangibles. How do you define and don’t mind. For example, if your clients Management Services measure Quality especially in the want faster response time, but don’t care Gartner positions Aegis in 2011 Magic INDUSTRY BUZZ Design: Moving beyond context of Contact Centers? as much about cutting-edge technology, • AGC Networks, a subsidiary of Aegis has Quadrant for Customer Management Indian IT-BPO Sector Revenue Estimated processes to superior table that R&D initiative and add slack to Contact Center BPO Worldwide over 60 key Alliance partnerships with In our work, we use a very specific to Cross USD 100 Billion Mark leading Original Equipment Manufacturers experiences definition of service quality: being great your service teams. It turns out customers Leading Industry Analyst firm Gartner are more than happy to make these kinds NASSCOM (National Association of (OEM) in the Technology / Telecom and at the things your customers value most. has positioned Aegis in the ‘2011 Magic of tradeoffs if they get what they really Software and Services Companies) System Integration space. This requires a deep understanding of Quadrant for Customer Management want in return. recently released the key findings of the customer priorities – both which service Contact Center BPO, Worldwide’. The Indian IT-BPO sector performance for attributes they value, and the order in It has been said that a culture of quality report evaluates service providers on their FY2011-12 according to which the year which they value them. That type of feeds the adoption of quality. What customer management contact center being increasingly seen as a viable solution 2011-12 characterizes a landmark year as focused learning is part of the process we can outsourcing service providers do BPO capabilities in the Americas, EMEA in terms of cutting costs and incurring aggregate revenue for the Indian IT-BPO recommend. to ensure the percolation of a culture and Asia Pacific and depicts the service other ground breaking benefits. Along sector is estimated to cross USD 101 of quality in the organization versus provider landscape using a bi-dimensional In your book ‘Uncommon Service: with voice based services other platforms Aegis Speak billion. India retains its number one position a climate (immediate influences) of matrix, evaluating their ability to execute How to Win by Putting Customers at as the world’s leading sourcing location for such as chat, social networking sites, and quality? and completeness of vision. According to Professor Frances Frei is the UPS Foundation the Core of Your Business’, you talk IT-BPO services, despite the rise of several micro blogs where customer concerns can Gartner, Aegis has reinforced its position in Professor of Service Management at Harvard about managing your customers as We recommend focusing on three things Dear Client, Continuing our focus on Quality, we have alternative sourcing locations, with a share also be addressed in a timely manner will Business School. She is a leading authority on the Magic Quadrant due to its aggressive one of the ‘four service truths’. Could when it comes to culture: clarity, signaling of over 58 percent in 2011. Mr. Som Mittal, assume prominence in 2012. designing, leading and scaling exceptional service embarked on a unique global quality growth strategy focused on capability, you elaborate on this, especially in and consistency. Clarity is about knowing I am pleased to present the seventh edition of firms and her ideas have shaped the strategies program named 1Aegis. The goal of 1Aegis capacity and geographical presence President NASSCOM said “Verticalisation, Source: www.microsourcing.com and operations of the world’s most competitive the context of quality in outsourcing exactly what kind of culture you need to our newsletter Insight. is to ensure a consistent and high quality complemented by its focus on customer operational excellence and an expanding companies. service providers? succeed; signaling is about relentlessly Ovum: Public-private initiatives This edition of Insight is focused on the of service whether the engagement is experience management. global delivery model were internal She received her Ph.D. in Operations and communicating that clarity, particularly worldwide will stimulate BPO growth Customers can help you or hurt you theme ‘Quality by Design: Moving beyond conducted in Sierra Vista, Cebu, or Sri Lanka. priorities for the industry in this year.” Information Management from the Wharton School in moments where your employees are Aegis PeopleSupport now to be known Leading Industry Analyst firm Ovum at the University of Pennsylvania and holds an operationally. Your customers can make Processes to Superior Experiences’ – The IT-BPO sector continues to be one most receptive (during initial training, Aegis recently received the silver MVP Quality as Aegis M.E. in Industrial Engineering from Pennsylvania the service you provide either faster or of the largest employers in India directly has stated that global BPO industry for example), and consistency is about the vital role of quality in creating the best Award 2011, given to the leading contact State University, and a B.A. in Mathematics slower; they can make it either more Aegis PeopleSupport, one of the leading employing ~2.8 million professionals, with expected to grow at an annual rate from the University of Pennsylvania. Professor rooting out the “cultural breaks” in your customer experience. center industry standouts, from TMC‘s expensive or less expensive to deliver etc. outsourcing services companies in the over 230,000 jobs being added in FY2012. of 5.4 percent to USD 93.4 Billion in Frei has received the HBS Student Association policies and organizational behavior. You ‘Quality’ is an organizational imperative Customer Interaction Solutions magazine. 2015. The competition between the Faculty Award for teaching excellence on multiple Simple example: a customer who takes Philippines, announced the adoption of the Source: NASSCOM occasions, as well as teaching awards from the can’t declare that you’re all about service, at Aegis, and our approach to Quality is Customer Interaction Solutions is the new and emerging destinations shall his time ordering at a fast food restaurant corporate identity of its parent organization Wharton School of Business and the University of and then time your employees on how premier publication in the call center, CRM NASSCOM Quality, Cloud and Social fuel the future growth and evolution of Rochester. She serves on the Board of Directors makes the food less fast for everyone strikingly different from other quality programs Aegis. The new identity is designed to quickly they can get off the phone with and teleservices industries. Aegis received Media: Among the top Outsourcing the industry. At the low and mid-point of Advance Auto Parts and serves on the Board of around him, undermining the restaurant’s available in the global customer support reflect a global customer experience-centric Advisors of several private companies. customers. trends for 2012 of the value chain Philippines, Africa service strategy. Our message is simply industry. We are focused on driving results for the silver award for sophistication of quality company, built on a continuing history of and Latin America are rolling out the that you need an explicit plan for getting What is your advice to companies in your business. measures introduced to the contact center. innovative ideas and service offerings to A study from Horses for Sources, a welcome mats for outsourced business your customers to behave. They can be the BPO industry trying to leverage suit the needs of businesses. The adoption leading advisory analyst firm, has stated Our quality program uses the pioneer In continuation of this theme, we have processes as providers have developed great assets for/of your business -- for quality in ensuring customer delight? of the Aegis brand in the Philippines is that 25% of organizations will remedy approach developed by Customer Operations Professor Frances Frei, Harvard Business global delivery networks to address example, by serving themselves or helping aligned with Aegis’ corporate strategy of the looming recession with outsourcing Great service is a winning strategy, Performance Center (COPC), which focuses School’s resident expert on service excellence requirements centered on language skills, you to design a better offering -- or hugely ‘One World, One Aegis,’ and will provide in light of its proven worth to the services particularly over time, but the model and Anne Morriss, author and MD, Concire time zone proximity, and cultural sensitivity. disruptive. on systemic issues and avoidance of common consistent standards of excellence in industry. Outsourcing will still be seen must take into account what we call the pitfalls. This approach delivers superior Leadership Institute sharing their views in the managing, enabling, extending, and as a valuable tool as businesses brace Brazil, Mexico and Argentina have You also talk of ‘tradeoffs’ – if cost “four service truths:” you can’t be great results by linking the process to key customer section ‘Think Tank’. enhancing customer experience. for the recurrence of another economic also been showing signs of becoming savings are the primary driver for at everything; someone has to pay for depression and business executives will serious contenders as key outsourcing outsourcing, then the focus on quality excellence; it’s not your employees’ fault satisfaction and business drivers. We bring you the latest happenings in the AGC Networks reports strong financials find ways to cut operational costs without destinations in recent years. will invariably suffer. Should quality and (when service goes bad), and you must The ‘Case in Point’ section illustrates Aegis’ industry and Aegis in the Buzz section. As – announces results for the quarter Anne Morriss is the Co-Founder and Chief sacrificing the quality of work. Cloud is Source: The Sauce cost savings be seen as tradeoffs? On manage and train your customers. Start expertise in successfully designing a Quality always, we look forward for your suggestions ended 31 December 2011 Knowledge Officer of Concire Leadership Institute which she launched to help organizations compete the contrary, does enhanced focus on there, and then support the model with a process to drive better sales results for one and invite you to write in your feedback. AGC Networks Limited, a leading on service excellence. She has worked with quality lead to increased cost savings? strong service culture. of the world’s largest hospitality companies. companies and governments throughout the U.S., Solutions Integrator in Unified Latin America and Africa on strategy, leadership We see great examples every day where We now offer the Aegis Quality approach in Communication, Network Infrastructure, and institutional change. Her clients have ranged Regards, cost and quality don’t trade off on each our client engagements. No other outsourcing Information Security and Business from Fortune 50 companies repositioning in global markets to public sector leaders working to other. That’s the central question we company offers such a comprehensive, Peter Bloom Application and Consulting, and a transform national economies. ask: how do you improve service quality proven, and success-driven program. President – Global Quality and Customer subsidiary of Aegis Limited has reported in a world of limited resources, which is stellar numbers in its results for quarter Prior to founding Concire, Anne worked with the Experience OTF Group to expand its entrepreneurship practice the world most of us live in? There are a ended 31 December 2011. It clocked in in Latin America and the Caribbean. She led OTF’s number of ways to do this, but the most USD 48.28 Million in quarterly revenues, partnership with the World Bank to advise leaders in important strategy is to be great at the up by 83% for the same period last year. forty countries on using business incubation to drive dynamism and innovation in local economies. She things your customers value most by It also witnessed significant growth in holds a Masters in Business Administration from being bad at the things they value least. revenues at 75% growth over the nine Harvard Business School. 02 03 04
  • 3. INSIGHT INSIGHT INSIGHT Buzz Factor month period. It achieved revenue of USD 139 Million as against USD 79.2 for the Did you know about Aegis? Think Tank Due to the very nature of services it is hard to define and measure Free up the resources you need to excel by underperforming, but do it rationally, same nine month period last year. • Aegis has managed over USD 6 billion of ‘quality’ when compared to products underperform in ways your customers AEGIS BUZZ spend in 250 categories under its Spend Insight about Quality by or tangibles. How do you define and don’t mind. For example, if your clients Management Services measure Quality especially in the want faster response time, but don’t care Gartner positions Aegis in 2011 Magic INDUSTRY BUZZ Design: Moving beyond context of Contact Centers? as much about cutting-edge technology, • AGC Networks, a subsidiary of Aegis has Quadrant for Customer Management Indian IT-BPO Sector Revenue Estimated processes to superior table that R&D initiative and add slack to Contact Center BPO Worldwide over 60 key Alliance partnerships with In our work, we use a very specific to Cross USD 100 Billion Mark leading Original Equipment Manufacturers experiences definition of service quality: being great your service teams. It turns out customers Leading Industry Analyst firm Gartner are more than happy to make these kinds NASSCOM (National Association of (OEM) in the Technology / Telecom and at the things your customers value most. has positioned Aegis in the ‘2011 Magic of tradeoffs if they get what they really Software and Services Companies) System Integration space. This requires a deep understanding of Quadrant for Customer Management want in return. recently released the key findings of the customer priorities – both which service Contact Center BPO, Worldwide’. The Indian IT-BPO sector performance for attributes they value, and the order in It has been said that a culture of quality report evaluates service providers on their FY2011-12 according to which the year which they value them. That type of feeds the adoption of quality. What customer management contact center being increasingly seen as a viable solution 2011-12 characterizes a landmark year as focused learning is part of the process we can outsourcing service providers do BPO capabilities in the Americas, EMEA in terms of cutting costs and incurring aggregate revenue for the Indian IT-BPO recommend. to ensure the percolation of a culture and Asia Pacific and depicts the service other ground breaking benefits. Along sector is estimated to cross USD 101 of quality in the organization versus provider landscape using a bi-dimensional In your book ‘Uncommon Service: with voice based services other platforms Aegis Speak billion. India retains its number one position a climate (immediate influences) of matrix, evaluating their ability to execute How to Win by Putting Customers at as the world’s leading sourcing location for such as chat, social networking sites, and quality? and completeness of vision. According to Professor Frances Frei is the UPS Foundation the Core of Your Business’, you talk IT-BPO services, despite the rise of several micro blogs where customer concerns can Gartner, Aegis has reinforced its position in Professor of Service Management at Harvard about managing your customers as We recommend focusing on three things Dear Client, Continuing our focus on Quality, we have alternative sourcing locations, with a share also be addressed in a timely manner will Business School. She is a leading authority on the Magic Quadrant due to its aggressive one of the ‘four service truths’. Could when it comes to culture: clarity, signaling of over 58 percent in 2011. Mr. Som Mittal, assume prominence in 2012. designing, leading and scaling exceptional service embarked on a unique global quality growth strategy focused on capability, you elaborate on this, especially in and consistency. Clarity is about knowing I am pleased to present the seventh edition of firms and her ideas have shaped the strategies program named 1Aegis. The goal of 1Aegis capacity and geographical presence President NASSCOM said “Verticalisation, Source: www.microsourcing.com and operations of the world’s most competitive the context of quality in outsourcing exactly what kind of culture you need to our newsletter Insight. is to ensure a consistent and high quality complemented by its focus on customer operational excellence and an expanding companies. service providers? succeed; signaling is about relentlessly Ovum: Public-private initiatives This edition of Insight is focused on the of service whether the engagement is experience management. global delivery model were internal She received her Ph.D. in Operations and communicating that clarity, particularly worldwide will stimulate BPO growth Customers can help you or hurt you theme ‘Quality by Design: Moving beyond conducted in Sierra Vista, Cebu, or Sri Lanka. priorities for the industry in this year.” Information Management from the Wharton School in moments where your employees are Aegis PeopleSupport now to be known Leading Industry Analyst firm Ovum at the University of Pennsylvania and holds an operationally. Your customers can make Processes to Superior Experiences’ – The IT-BPO sector continues to be one most receptive (during initial training, Aegis recently received the silver MVP Quality as Aegis M.E. in Industrial Engineering from Pennsylvania the service you provide either faster or of the largest employers in India directly has stated that global BPO industry for example), and consistency is about the vital role of quality in creating the best Award 2011, given to the leading contact State University, and a B.A. in Mathematics slower; they can make it either more Aegis PeopleSupport, one of the leading employing ~2.8 million professionals, with expected to grow at an annual rate from the University of Pennsylvania. Professor rooting out the “cultural breaks” in your customer experience. center industry standouts, from TMC‘s expensive or less expensive to deliver etc. outsourcing services companies in the over 230,000 jobs being added in FY2012. of 5.4 percent to USD 93.4 Billion in Frei has received the HBS Student Association policies and organizational behavior. You ‘Quality’ is an organizational imperative Customer Interaction Solutions magazine. 2015. The competition between the Faculty Award for teaching excellence on multiple Simple example: a customer who takes Philippines, announced the adoption of the Source: NASSCOM occasions, as well as teaching awards from the can’t declare that you’re all about service, at Aegis, and our approach to Quality is Customer Interaction Solutions is the new and emerging destinations shall his time ordering at a fast food restaurant corporate identity of its parent organization Wharton School of Business and the University of and then time your employees on how premier publication in the call center, CRM NASSCOM Quality, Cloud and Social fuel the future growth and evolution of Rochester. She serves on the Board of Directors makes the food less fast for everyone strikingly different from other quality programs Aegis. The new identity is designed to quickly they can get off the phone with and teleservices industries. Aegis received Media: Among the top Outsourcing the industry. At the low and mid-point of Advance Auto Parts and serves on the Board of around him, undermining the restaurant’s available in the global customer support reflect a global customer experience-centric Advisors of several private companies. customers. trends for 2012 of the value chain Philippines, Africa service strategy. Our message is simply industry. We are focused on driving results for the silver award for sophistication of quality company, built on a continuing history of and Latin America are rolling out the that you need an explicit plan for getting What is your advice to companies in your business. measures introduced to the contact center. innovative ideas and service offerings to A study from Horses for Sources, a welcome mats for outsourced business your customers to behave. They can be the BPO industry trying to leverage suit the needs of businesses. The adoption leading advisory analyst firm, has stated Our quality program uses the pioneer In continuation of this theme, we have processes as providers have developed great assets for/of your business -- for quality in ensuring customer delight? of the Aegis brand in the Philippines is that 25% of organizations will remedy approach developed by Customer Operations Professor Frances Frei, Harvard Business global delivery networks to address example, by serving themselves or helping aligned with Aegis’ corporate strategy of the looming recession with outsourcing Great service is a winning strategy, Performance Center (COPC), which focuses School’s resident expert on service excellence requirements centered on language skills, you to design a better offering -- or hugely ‘One World, One Aegis,’ and will provide in light of its proven worth to the services particularly over time, but the model and Anne Morriss, author and MD, Concire time zone proximity, and cultural sensitivity. disruptive. on systemic issues and avoidance of common consistent standards of excellence in industry. Outsourcing will still be seen must take into account what we call the pitfalls. This approach delivers superior Leadership Institute sharing their views in the managing, enabling, extending, and as a valuable tool as businesses brace Brazil, Mexico and Argentina have You also talk of ‘tradeoffs’ – if cost “four service truths:” you can’t be great results by linking the process to key customer section ‘Think Tank’. enhancing customer experience. for the recurrence of another economic also been showing signs of becoming savings are the primary driver for at everything; someone has to pay for depression and business executives will serious contenders as key outsourcing outsourcing, then the focus on quality excellence; it’s not your employees’ fault satisfaction and business drivers. We bring you the latest happenings in the AGC Networks reports strong financials find ways to cut operational costs without destinations in recent years. will invariably suffer. Should quality and (when service goes bad), and you must The ‘Case in Point’ section illustrates Aegis’ industry and Aegis in the Buzz section. As – announces results for the quarter Anne Morriss is the Co-Founder and Chief sacrificing the quality of work. Cloud is Source: The Sauce cost savings be seen as tradeoffs? On manage and train your customers. Start expertise in successfully designing a Quality always, we look forward for your suggestions ended 31 December 2011 Knowledge Officer of Concire Leadership Institute which she launched to help organizations compete the contrary, does enhanced focus on there, and then support the model with a process to drive better sales results for one and invite you to write in your feedback. AGC Networks Limited, a leading on service excellence. She has worked with quality lead to increased cost savings? strong service culture. of the world’s largest hospitality companies. companies and governments throughout the U.S., Solutions Integrator in Unified Latin America and Africa on strategy, leadership We see great examples every day where We now offer the Aegis Quality approach in Communication, Network Infrastructure, and institutional change. Her clients have ranged Regards, cost and quality don’t trade off on each our client engagements. No other outsourcing Information Security and Business from Fortune 50 companies repositioning in global markets to public sector leaders working to other. That’s the central question we company offers such a comprehensive, Peter Bloom Application and Consulting, and a transform national economies. ask: how do you improve service quality proven, and success-driven program. President – Global Quality and Customer subsidiary of Aegis Limited has reported in a world of limited resources, which is stellar numbers in its results for quarter Prior to founding Concire, Anne worked with the Experience OTF Group to expand its entrepreneurship practice the world most of us live in? There are a ended 31 December 2011. It clocked in in Latin America and the Caribbean. She led OTF’s number of ways to do this, but the most USD 48.28 Million in quarterly revenues, partnership with the World Bank to advise leaders in important strategy is to be great at the up by 83% for the same period last year. forty countries on using business incubation to drive dynamism and innovation in local economies. She things your customers value most by It also witnessed significant growth in holds a Masters in Business Administration from being bad at the things they value least. revenues at 75% growth over the nine Harvard Business School. 02 03 04