A talk for an audience of creative professionals unfamiliar with the term "Web 2.0", and busting a few myths of what it is all about.

1. Hi – I’m Stef
We’re talking
Web 2.0

2. “How do they define Web 2.0?”

3. “Web 2.0 is the network as platform, spanning all
connected devices; Web 2.0 applications are those
that make the most of the intrinsic advantages of
that platform: delivering software as a continually-
updated service that gets better the more people
use it, consuming and remixing data from multiple
sources, including individual users, while providing
their own data and services in a form that allows
remixing by others, creating network effects
through an quot;architecture of participation,quot; and
going beyond the page metaphor of Web 1.0 to
deliver rich user experiences.”
Tim O’Reilly

6. “How do we define Web 2.0?”

8. Emily:
“That geeky
stuff you do.”

9. Emily’s mum:
“Never heard of it.”

10. Web 2.0 is part of the furniture

11. Bandwagon 2.0?

19. “Black 2.0” is the new “Black”

20. Avoiding “Timeshare 2.0”
Flickr User bryce_edwards

21. Flickr User kalandrakas

22. Thanks!
Stef Lewandowski
stef.io
3form.net
twitter.com/aeioux
flickr.com/aeioux